Market Research Logo

Haircare Market in Africa 2016-2020

Haircare Market in Africa 2016-2020

About Beauty and Personal Care Products Market in Africa

South Africa and Nigeria were the key beauty and personal care markets in Africa in 2015, with other key countries such as Kenya also making their mark. Natural and traditional products have gained a lot of traction in Kenya. To that end, African black soap has gained considerable popularity in the market. The popularity of this product in Kenya and other parts of Africa stems from its ability to clear skin spots and blemishes. Since 2012, consumer interest in herbal products has increased in the region, which has led to the introduction of local brands across the continent; examples include House of Tara in Nigeria (private label), and Forever Clair in Ghana.

Technavio’s analysts forecast the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the haircare market in Africa for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of haircare products to individual customers.

The market is divided into the following segments based on geography:

  • Kenya
  • Nigeria
  • South Africa
  • Rest of Africa
Technavio's report, Haircare Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amka Products
  • Procter & Gamble
  • L’Oréal
  • Tiger Brands
  • Unilever
Other prominent vendors
  • Avon
  • Combe
  • Conair
  • Estée Lauder
  • Godrej Consumer Products
  • Johnson & Johnson
  • Revlon
  • Shiseido
  • TONI&GUY
Market driver
  • Products targeted at specific hair types in Africa
  • For a full, detailed list, view our report
Market challenge
  • Products targeted at specific hair types in Africa
  • For a full, detailed list, view our report
Market trend
  • Growing use of online channel by brands
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Haircare Market in Africa 2016-2020

Technavio recognizes the following companies as the key players in the haircare market in Africa: Amka Products, Procter & Gamble, L’Oréal, Tiger Brands, and Unilever.

Other Prominent Vendors in the market are: Avon, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and TONI&GUY.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be leveraging the social media platforms. Social media marketing is being implemented extensively by almost every company to ensure enhanced product visibility. Facebook, Twitter, LinkedIn, Google+, WhatsApp, and YouTube are the most powerful social media platforms. L'Oréal launched its campaign named LoveMyColor in 2016 through a microsite LoveMyColor.com. This campaign was designed to relaunch the company's Dark and Lovely Fade Resist hair color brand for black women. The campaign is also featured on Instagram, Facebook, Pinterest, Twitter, and YouTube.”

According to the report, adoption in price-sensitive markets will be a key driver for market growth. Haircare is an integral part of African consumers as they continue to frequent domestic hair salons, which are in plenty across the key African economies. Haircare products, however, have had limited penetration in the absence of an organized retail ecosystem. Consumers across the region fall under varying income categories. In Nigeria, a key growth economy in Africa, per capita spending on haircare is around $1; in comparison, per capita spending on haircare is in the range of $12-$14 in the UK. To effectively explore the considerable growth potential, given the per capita spending and the affinity of African consumers for hair care, multiple vendors have launched scaled down versions of their products to make them more affordable and strengthen their brand equity. As a result, smaller pack sizes and sachets have gained considerable popularity in the region.

Further, the report states that side effects of hair styling products will be a challenge for the market. The hair styling products available in the market are either plant-derived or synthetic. One of the major components of synthetic dyes is paraphenylenediamine (PPD). It is used in dyes to enhance color and shine. However, this component can result in skin blisters, burns, and rashes. PPD is mainly used in hair dyes and is present in a majority of hair dyes available in South Africa. Another component of hair color is ammonia. High concentration of ammonia has been linked to health conditions such as asthma as it can exacerbate pre-existing breathing conditions. 4-Aminobiphenyl (4-ABP) is a hair dye by-product that has been linked to carcinogenic effects.



Companies Mentioned

Amka Products, Procter & Gamble, L’Oréal, Tiger Brands, Unilever, Avon, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, TONI&GUY.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Africa: Economic indicators of key countries 2015
    • Beauty and personal care products market in Africa
    • Haircare market in Africa
      • Table Haircare market in Africa 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Haircare market in Africa: Distribution channels
      • Table Key distribution channels
      • Table Haircare market in Africa: Revenue share by distribution channel 2015
      • Table Analysis of different retail formats based on key parameters
  • Market segmentation by product
    • Table Haircare market in Africa: Segmentation by product type 2015
    • Table Haircare market in Africa: Share of revenue by product type 2015 and 2020
    • Shampoo market in Africa
      • Table Shampoo market in Africa 2015-2020 ($ millions)
      • Table Urbanization rate in Africa
    • Conditioner market in Africa
      • Table Conditioner market in Africa 2015-2020 ($ millions)
    • Hair color market in Africa
      • Table Hair color market in Africa 2015-2020 ($ millions)
    • Hair styling products market in Africa
      • Table Hair styling market in Africa 2015-2020 ($ millions)
    • Other haircare products market in Africa
      • Table Other haircare products market in Africa 2015-2020 ($ millions)
  • Geographical segmentation
    • Haircare market in Africa: Segmentation by geography
      • Table Haircare market in Africa: Revenue share by geography 2015 and 2020
    • Haircare market in South Africa
      • Table Haircare market in South Africa 2015-2020 ($ millions)
    • Haircare market in Nigeria
      • Table Haircare market in Nigeria 2015-2020 ($ millions)
    • Haircare market in Kenya
      • Table Haircare market in Kenya 2015-2020 ($ millions)
    • Haircare market in rest of Africa
      • Table Haircare market in rest of Africa 2015-2020 ($ millions)
  • Market drivers
    • Products targeted at specific hair types in Africa
    • Demand for natural haircare products
    • Scaled down versions driving adoption in price-sensitive markets
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Counterfeit products in East Africa
    • High tax rate on haircare products
      • Table Import duty and taxes on cosmetic products in select African countries
    • Side effects of hair styling products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Partnership of vendors with salons to gain visibility and establish products
    • Growing use of online channel by brands
    • Leveraging social media platforms
  • Vendor landscape
    • Competitive scenario
      • Table Key players in haircare market in Africa 2015
      • Table Key vendors: Benchmarking on product offerings
  • Key vendor analysis
    • Amka Products
      • Table Amka Products: Product categories
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by product and geography 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by product and geography 2015
    • Tiger Brands
      • Table Tiger Brands: Business segmentation by revenue 2015
      • Table Tiger Brands: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by product and geography 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report