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Hair Care Market in the US 2018-2022

Hair Care Market in the US 2018-2022

About Hair Care

Hair care products help consumers to maintain the properties of their hair and keep them clean and healthy-looking.

Technavio’s analysts forecast the Hair Care Market in the US to grow at a CAGR of 1.51% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the hair care market in the US. To calculate the market size, the report considers the revenue generated from the sales of hair cares through online and offline channels.

Key vendors

  • Coty
  • Henkel
  • L’Oréal
  • Procter & Gamble
  • Unilever
Market driver
  • Growing online sales of hair care products
  • For a full, detailed list, view our report
Market challenge
  • Adverse health effects of synthetic components used in the shampoo and hair colors
  • For a full, detailed list, view our report
Market trend
  • Multichannel marketing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care products market
      • Table Global beauty and personal care products market: Segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Factors contributing to the growth of hair care market in the US
      • Table Factors influencing the hair care market in the US
      • Table Market definition – Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Hair care market in the US – Market size and forecast 2017-2022 ($ bn)
      • Table Hair care market in the US – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers (vendors)
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition – Five forces 2017
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Hair care market in the US by distribution channel 2017-2022 (% share of revenue)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Hair care market in the US through offline distribution channel
      • Table Hair care market in the US through offline distribution channel – Market size and forecast 2017-2022 ($ bn)
      • Table Hair care market in the US through offline distribution channel – Year-over-year growth 2018-2022 (%)
    • Hair care market in the US through online distribution channel
      • Table Hair care market in the US through online distribution channel – Market size and forecast 2017-2022 ($ bn)
      • Table Hair care market in the US through online distribution channel – Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Market segmentation by product
    • Segmentation by product
      • Table Hair care market in the US by product 2017-2022 (% share of revenue)
    • Comparison by product
      • Table Comparison by product
    • Shampoo market in the US
      • Table Shampoo market in the US – Market size and forecast 2017-2022 ($ bn)
      • Table Shampoo market in the US – Year-over-year growth 2018-2022 (%)
    • Hair color market in the US
      • Table Hair color market in the US – Market size and forecast 2017-2022 ($ bn)
      • Table Hair color market in the US – Year-over-year growth 2018-2022 (%)
    • Conditioner market in the US
      • Table Conditioner market in the US – Market size and forecast 2017-2022 ($ bn)
      • Table Conditioner market in the US – Year-over-year growth 2018-2022 (%)
    • Other hair care products market in the US
      • Table Other hair care products market in the US – Market size and forecast 2017-2022 ($ bn)
      • Table Other hair care products market in the US – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing demand for natural and organic hair care products
      • Table Some of the chemicals used in hair care products
    • Increase in demand for hair care products among men
    • Multichannel marketing
    • Evolving consumer expectations
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
      • Table Key vendors: Comparative analysis of revenue, product portfolio, and geographical presence
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Coty
      • Table Coty – Overview
      • Table Coty – Business segments
      • Table Coty – Organizational developments
      • Table Coty – Geographic focus
      • Table Coty – Segment focus
      • Table Coty – Key offerings
    • Henkel
      • Table Henkel – Vendor overview
      • Table Henkel – Business segments
      • Table Henkel – Organizational developments
      • Table Henkel – Geographic focus
      • Table Henkel – Segment focus
      • Table Henkel – Key offerings
    • L'Oréal
      • Table L'Oréal – Overview
      • Table L'Oréal – Operational divisions
      • Table L'Oréal – Recent organizational developments 2016 and 2017
      • Table L'Oréal – Geographic focus
      • Table L'Oréal – Operational division focus
      • Table L'Oréal – Key offerings
    • Procter & Gamble
      • Table Procter & Gamble – Vendor overview
      • Table Procter & Gamble – Business segments
      • Table Procter & Gamble – Organizational developments (2017-2018)
      • Table Procter & Gamble – Geographic focus
      • Table Procter & Gamble – Segment focus
      • Table Procter & Gamble – Key offerings
    • Unilever
      • Table Unilever – Vendor overview
      • Table Unilever – Business segments
      • Table Unilever – Organizational developments
      • Table Unilever – Geographic focus
      • Table Unilever – Segment focus
      • Table Unilever – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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