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E-Grocery Market in India - Market Research 2015-2019

About e-grocery

E-grocery enables consumers to purchase grocery online via COD, credit cards, or internet banking accounts. Online grocers allow private individuals and businesses to purchase products of their choice without any time or location constraints. The online grocery market has gained momentum in recent years due to a growing number of new entrants in the Indian market. Many venture capitalists and angel investors are showing interest in e-grocery as there is immense potential and scope for growth.

Technavio's analysts forecast the e-grocery market in India to grow at a CAGR of 26.24% during the period 2014-2019.

Covered in this report

The report covers the present scenario and growth prospects of the e-grocery market in India for the period 2015-2019. To calculate the market size, the report considers revenue generated from the following segments of the market:

  • Staples (rice, wheat flour, and pulses)
  • Edible oils
  • Beverages
  • Milk and dairy products
  • Baby and child care
  • Biscuits and cookies
  • Laundry supplies
  • Household and cleaning
  • Snacks
  • Others (fruits and vegetables, and gourmet)
Technavio's report, E-grocery Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the landscape of the e-grocery market in India and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key vendors
  • AaramShop
  • BigBasket
  • Jiffstore
  • Localbanya
  • Nature’sBasket
  • ZopNow
Other prominent vendors
  • Bazaar Cart
  • Farm2Kitchen
  • Grofers
  • My247Market
  • MyGrahak
  • PepperTap
  • Reliance fresh direct
  • Veggie Bazaar
Market driver
  • Increased penetration of the Internet
  • For a full, detailed list, view our report
Market challenge
  • Complex supply chain management
  • For a full, detailed list, view our report
Market trend
  • Rise in mobile commerce
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – E-Grocery Market in India 2015-2019

Technavio recognizes the following companies as the key players in the E-Grocery Market in India: AaramShop, BigBasket, Jiffstore, Localbanya, Nature's Basket and ZopNow

Other Prominent Vendors in the market are: Bazaar Cart, Farm2Kitchen, Grofers, MyGrahak, My247Market, PepperTap, Reliance Fresh Direct, and Veggie Bazaar.

Commenting on the report, an analyst from Technavio’s team said: “Interest in m-commerce has increased in recent years, with 76% of the total online population in India using mobile Internet. The number of online mobile users in India as of June 2015 is 213 million. This was an increase of 23% over the previous six months. This has influenced e-grocery companies to develop and focus on operations on mobile platforms.”

According to the report, e-grocery vendors provide easy online payment options, which facilitate convenient shopping for consumers. Customers have a choice of payment methods such as credit and debit cards, COD, and Internet banking accounts, to select from while conducting their online grocery purchase. The availability of easy payment modes attract consumers to the market, resulting in significant market growth.

Further, the report states that complexities in the supply chain management and intense competition among players may continue to affect considerably the profit margins of vendors during the forecast period.



Companies Mentioned

AaramShop, BigBasket, Jiffstore, Localbanya, Nature's Basket, ZopNow, Bazaar Cart, Farm2Kitchen, Grofers, MyGrahak, My247Market, PepperTap, Reliance Fresh Direct, Veggie Bazaar

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Economic indicators
      • Table India: GDP per capita, PPP 2007-2014
      • Table Rural and urban population 2009, 2014, and 2020
  • Market landscape
    • Market overview
      • Table Overview of retail industry in India 2014
      • Table Overview of e-grocery market in India
    • Market size and forecast
      • Table E-grocery market in India ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • E-grocery market in India by product segmentation
      • Table E-grocery market in India by product segmentation 2014
      • Table Buying criteria and their impact on consumers on product segmentation
  • Market segmentation by demography and gender
    • Segmentation of e-grocery market in India by gender and demographics
      • Table Segmentation of e-grocery market in India by gender and demographics 2014
  • Market drivers
    • Table Internet users as a percentage of population in India (2008-2014)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Overview of supply chain in e-grocery market in India
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Overview of key vendors of e-grocery market in India
    • Other prominent vendors
  • Key vendor analysis
    • AaramShop
      • Table AaramShop: Product segmentation
    • BigBasket
      • Table BigBasket: Product segmentation
    • Jiffstore
      • Table Jiffstore: Business/Product segmentation 2014
    • Localbanya
      • Table Localbanya: Product segmentation
    • Nature's Basket
      • Table Nature's Basket: Product segmentation
    • ZopNow
      • Table ZopNow: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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