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Green Tea Market: Vendor Landscape, Strategies, and Forecast 2015-2019

Green Tea Market: Vendor Landscape, Strategies, and Forecast 2015-2019

About Green Tea

Green tea is made using the leaves of the plant Camellia sinensis. The leaves undergo less oxidation during processing. It is a rapidly growing market because of increasing awareness about its medical advantages. Extracts of green tea are used in beverages, dietary supplements, dental care items, cosmetics, and medicines.

Technavio's analysts forecast the global green tea market to grow at a CAGR of 7.65% in terms of volume and 8.05% in terms of value during the forecast period 2015-2019.

Covered in this Report

Green tea is available in the market in various forms, such as tea bags, loose leaves, instant mixes, RTD green tea, GTE in capsule form, and green tea tablets. It is also available in various flavors across the globe.

Technavio’s report, Global Green Tea Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and Europe; it also covers the global green tea market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions

  • Americas
  • APAC
  • Europe
  • MEA
Key Vendors
  • AMORE Pacific
  • Associated British Foods
  • ITO EN
  • Tata Global Beverage
  • Unilever Group
Other Prominent Vendors
  • Arizona Beverage
  • Cape Natural Tea Products
  • Celestial Seasonings
  • DSM Nutritional Products
  • Finlays Beverages
  • Frontier Natural Products
  • Hankook Tea
  • Honest Tea
  • Kirin Beverage
  • Metropolitan Tea Company
  • Nestle
  • Northern Tea Merchants
  • Numi Organic Tea
  • Oishi Group
  • Pukka Herbs
  • Qi Teas
  • The Republic Of Tea
  • The Stash Tea Company
  • Uncle Lee’s Tea
  • Yogi Tea
Market Driver
  • Rise in Obesity
  • For a full, detailed list, view our report
Market Challenge
  • Market Expansion
  • For a full, detailed list, view our report
Market Trend
  • Premiumization
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Green Tea Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Green Tea Market: Associated British Foods, Tata Global Beverage, Unilever Group, Ito En, and AmorePacific Corp.

Other Prominent Vendors in the market are: Arizona Beverage Company, Cape Natural Tea Products, Celestial Seasonings, DSM Nutritional Products, Finlays Beverages Ltd., Frontier Natural Products Co-Op., Hankook Tea, Honest Tea, Kirin Beverage Corp., Metropolitan Tea Company, Northern Tea Merchants Ltd., Nestle, Numi Organic Tea, Oishi Group Plc, Pukka Herbs Ltd., Qi Teas, The Republic Of Tea, The Stash Tea Company, Uncle Lee’s Tea Inc., and Yogi Tea.

Commenting on the report, an analyst from Technavio’s team said: “Premiumization is a major trend observed in this market. Premiumization includes an improvement in quality during the production, importation, and preparation, and consequent increase in cost. Rising disposable incomes, along with an expanding middle class, allow scope for green tea manufacturers to target consumers with more premium products.”

According to the report, one driver that aids in the growth of this market is the increase in demand from women consumers. Working women are leading busy lives and feel the need to be the correct weight and to stay active. Young women who are conscious of their health and well-being are moving toward healthier food and refreshments, and green tea readily serves this purpose.

Further, the report states that the high price of green tea compared to black tea is a major challenge faced by this market. The average price of green tea is about 45-55% more than that of black tea so the less well-off sector of the population as well as people in rural areas constitute much of the untapped market.

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market research methodology
  • Introduction
    • Table Process of green tea production
  • Market Landscape
    • Market Overview
      • Table Segmentation of global green tea market
    • Tea Value Chain
      • Table Supply chain of tea industry
    • Composition of Green Tea
      • Table Green tea beverage composition
      • Table Green tea leaf composition
      • Table Health benefits of green tea by composition
  • Global Green Tea Market
    • Market Size and Forecast by Revenue
      • Table Global green tea market 2014-2019 ($ millions)
    • Market Size and Forecast by Volume
      • Table Global green tea market 2014-2019 (kilotons)
    • Five Forces Analysis
  • Green Tea Benefits
    • Table Benefits of Green Tea
    • Table Oral benefits of green tea
    • Table Reduced risk of cancers
  • Market Segmentation by Type
    • Global Green Tea Market by Type
      • Table Types of green tea
    • Global Green Tea Market in Tea Bags Segment
    • Global Green Tea Market in Loose Leaves Segment
    • Global Green Tea Market in Instant Mix Segment
    • Global Green Tea Market in RTD Segment
    • Global Green Tea Market in Capsules Segment
  • Geographical Segmentation
    • Global Green Tea Market by Geographical Segmentation
      • Table Segmentation of global green tea market by geography 2014 and 2019 ($ million)
    • Global Green Tea Market in APAC
      • Market Size and Forecast by Revenue
        • Table Green tea market in APAC 2014-2019 ($ millions)
    • Global Market in Europe
      • Market Size and Forecast by Revenue
        • Table Green tea market in Europe 2014-2019 ($ millions)
    • Global Market in Americas
      • Market Size and Forecast by Revenue
        • Table Green tea market in Americas 2014-2019 ($ millions)
    • Global Market in MEA
      • Market Size and Forecast by Revenue
        • Table Green tea market in MEA 2014-2019 ($ millions)
  • Key Leading Countries
    • China
    • Japan
    • Indonesia
    • Vietnam
    • US
    • India
  • Buying Criteria
  • Market Growth Drivers
    • Table Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
    • Table Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Market trends of global green tea market
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
    • Leading Vendors 2014
      • Table Major vendors of global green tea market 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • AmorePacific Corporation
      • Key Facts
      • Business overview
      • Business segmentation
        • Table AmorePacific: Business Segmentation
      • Business Segmentation by Revenue 2014
        • Table AmorePacific: Business Segmentation By Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table AmorePacific: Business Segmentation By Revenue 2013 and 2014 ($ billions)
      • Business strategy
      • SWOT analysis
    • Associated British Foods
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Associated British Foods: Business Segmentation 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Associated British Foods: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Associated British Foods: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
    • ITO EN
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table ITO EN: Business Segmentation by Revenue 2014
      • Sales by Business Category 2014
        • Table ITO EN: Sales by Business Category 2014
      • Geographical Presence
        • Table ITO EN: Geographical Presence
      • Business Strategy
      • SWOT Analysis
    • Tata Global Beverages
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Tata Global Beverages: Business Segmentation by Revenue 2014
      • Geographical Segmentation by Revenue 2014
        • Table Tata Global Beverages: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Unilever
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Unilever: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Unilever: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Unilever: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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