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Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019

Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019

About Greek Yogurt

Greek yogurt, also known as strained yogurt, is the by-product of milk where the yogurt is strained and whey removed. Greek yogurt has appealed to the American palate, resulting in increased sales of all types of yogurt. Greek yogurt is thicker and creamier compared to regular yogurt and contains twice the amount of protein.

The demand for Greek yogurt in the US is high because of their growing passion for healthy eating. Greek yogurt is considered healthy because of its high protein and low sugar content. It is also available in fat-free and low-fat options. Consumers prefer Greek yogurt over other foods as it is filling and more nutritious.

Technavio’s analysts forecast the Greek yogurt market in the US to grow at a CAGR of 5.01% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Greek yogurt market in the US for the period 2015-2019.

Technavio's report, Greek Yogurt Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors

  • Chobani
  • Danone
  • FAGE
  • Yoplait
Other Prominent Vendors
  • Anderson Erickson
  • Brown Cow
  • Cabot
  • Ellenos
  • Green Mountain Creamery
  • Hiland
  • Straus Family Creamery
  • Yopa!
Market Driver
  • Increased Adoption as Healthy Substitute for Breakfast
  • For a full, detailed list, view our report
Market Challenge
  • Pollution by Acid Whey
  • For a full, detailed list, view our report
Market Trend
  • Greek Yogurt in Skin Care Products
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space and what is their portfolio matrix?
  • What are the market opportunities and threats faced by the key vendors?
  • What is the competitive landscape as characterized by geography?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Greek Yogurt Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Greek Yogurt Market in the US: Chobani LLC, Danone, FAGE International SA, Yoplait.

Other Prominent Vendors in the market are: Anderson Erickson, Brown Cow, Cabot, Ehrmann, Ellenos, Green Mountain Creamery, Hiland , Kalona Super Natural, Kalypso, Mixim, Muller, Stonyfield Farm, Straus Family Creamery, Tillamook, Voskos, Wallaby Organic, Yeo Valley,Yopa!, Zoi

Commenting on the report, an analyst from Technavio’s team said: “An increase in marketing initiatives and the development of innovative processes to tackle acid whey are other trends that will drive the sales of Greek yogurt in the Greek yogurt market in the US in the future.”

According to the report, the health benefits and a rise in health awareness are two of the primary reasons that have led to the change in product demand by customers. Other major factors driving the growth of the market are the introduction of new flavors and substitution for dairy products.

Further, the report states that the threat of substitution and an increase in product recalls are some of the challenges faced by the market.

Companies Mentioned

Chobani LLC, Danone, FAGE International SA, Yoplait, Anderson Erickson, Brown Cow, Cabot, Ehrmann, Ellenos, Green Mountain Creamery, Hiland , Kalona Super Natural, Kalypso, Mixim, Muller, Stonyfield Farm, Straus Family Creamery, Tillamook, Voskos, Wallaby Organic, Yeo Valley,Yopa!, Zoi

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
      • Table Greek Yogurt Market in US
    • Market Size and Forecast by Revenue
      • Table Greek Yogurt Market in US 2014-2019 ($ billions)
    • Market Size and Forecast by Volume
      • Table Greek Yogurt Market in US 2014-2019 (billion lbs)
    • Comparative Analysis of Greek Yogurt Market in US
      • Table Overall Analysis of Greek Yogurt Market in US 2014($ billions)
      • Table Consumption of Greek Yogurt Versus Regular Yogurt in US 2014
    • Greek Yogurt Consumption in Different Countries
      • Table Greek Yogurt Consumption in Different Countries 2014
    • Five Forces Analysis
  • Country Profile: US
    • Overview
    • Economic Indicators
      • Table US GDP per Capita 2008-2013 (in $)
      • Table US Greek Yogurt per Capita Consumption 2014-2019 (pounds)
      • Table US Population 2008-2013 (in millions)
      • Table US Population by Age Structure 2013 (in millions)
  • Buying Criteria
  • Market Growth Drivers
    • Table Nutrient Content of Greek Yogurt as per USDA
  • Drivers and their Impact
  • Market Challenges
    • Table Average Price of Milk in US 2009-2014 ($ per Gallon)
    • Table Average Price of Chocolate Products in the US 2009-2013 ($ per pound)
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Key News
    • Market Share Ranking 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Chobani
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • Dannon
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • FAGE
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT
    • Yoplait
      • Key Facts
      • Business Overview
      • Key Products
        • Table Yoplait: Key Products
      • Key Flavors
        • Table Yoplait: Key Flavors
      • SWOT Analysis
  • Analyst Speak
  • Other Reports in this Series

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