Global In-vehicle Apps Market 2018-2022
About In-vehicle Apps
In-vehicle apps feature infotainment, safety, convenience, travel, and assistance-based services (navigation). They allow remote access and usability of automotive and related features in the vehicle. These apps can be installed or are pre-installed on the vehicle's infotainment system.
Technavio’s analysts forecast the global in-vehicle apps market to grow at a CAGR of 11.70% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global in-vehicle apps market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global In-vehicle Apps Market 2018-2022
Technavio recognizes the following companies as the key players in the global in-vehicle apps market: Daimler, Ford Motor Company, General Motors, Hyundai Motor Company, Renault, and Toyota Motor.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is over-the-air updates for software components. In recent years, electronic components in cars have increased exponentially owing to an increase in the installation of driver assistance and safety features in automobiles. The advent of IVI and connected car technology have increased the complexity in automobiles. Thus, electronic hardware, software, and applications form the most crucial part of today's automobiles.”
According to the report, one driver in the market is standardization of product offerings and use of open-source platforms to reduce the cost of application and firmware development. Traditionally, the competition among automotive manufacturers was limited to engine capacity, acceleration, and horsepower of vehicles. However, recently, consumers and OEMs have shifted their focus toward the software or OS used. Recently, manufacturers of automotive infotainment systems started adopting the PC-like architectural concept, which makes the software or OS used in the system act as the product differentiator between brands.
Further, the report states that one challenge in the market is rising complexity in application architecture for end-use leading to higher production costs for OEMs and suppliers. The integration of numerous in-vehicle systems like ADAS, infotainment, and telematics systems have made it very difficult for in-vehicle app developers to deliver defect-free and efficient applications. The presence of different APIs and SDKs, as well as non-standardized platforms, further leads to complexities as software and content developers have to customize solutions for each platform.
Daimler, Ford Motor Company, General Motors, Hyundai Motor Company, Renault, and Toyota Motor.
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