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Global M-commerce Market 2016-2020

Global M-commerce Market 2016-2020

About Mobile Commerce

Mobile commerce or m-commerce refers to buying and selling of goods and services using hand-held devices like smartphones and tablets. Rapid technological advances have brought significant growth to the mobile device and global m-commerce market, with more and more people inclined to use smart devices to carry out their m-commerce activities. Higher adoption of mobile devices has enabled various retail stores to go online and continuously engage in rigorous marketing strategies to attract customers.

Technavio’s analysts forecast the global m-commerce market to grow at a CAGR of 27.48% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global m-commerce market for 2016-2020. To calculate the market size, the report considers the revenue generated from m-commerce done through tablets and smartphones.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global M-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alibaba
  • Amazon
  • Apple
  • eBay
  • Google
  • PayPal
Other prominent vendors
  • ASOS
  • Barnes & Noble
  • Best Buy
  • Costco
  • GameStop
  • Groupon
  • J. C. Penney
  • Kohl's
  • Liberty Interactive
  • LL Bean
  • Lowe’s
  • Macy's Newegg
  • MasterCard
  • Sears Holdings
  • Softcard
  • Staples
  • Target
  • The Home Depot
  • Visa
  • Walmart
Market driver
  • Increased installations of mobile apps
  • For a full, detailed list, view our report
Market challenge
  • High availability of substitutes
  • For a full, detailed list, view our report
Market trend
  • Transition from mobile web to mobile app
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global M-Commerce Market 2016-2020

Technavio recognizes the following companies as the key players in the global m-commerce market: Alibaba, Amazon, Apple, eBay, Google, and PayPal.

Other Prominent Vendors in the market are: ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.

Commenting on the report, an analyst from Technavio’s team said: “The launch of m-commerce apps for wearable devices will be a game changing trend for the global m-commerce market. For instance, Apple Watch is likely to come out with m-commerce apps for major vendors like eBay, Target, and Fandango. This will not only increase the adoption of wearable devices but also m-commerce activities on wearables. The mobile app for Target stores, for instance, merges the offline and online experiences. The embedded sensors will notify the individual about the items on their shopping list when they enter a Target store, giving the buyers a seamless shopping experience.”

According to the report, growing adoption of mobile wallets will be a key driver for market growth. Mobile wallet refers to payments made through mobile devices instead of credit or debit cards, or any other cashless payment method. It stores the customers' credit cards details and enables the user to pay at NFC POS terminals via smartphones. Transactions through mobile wallets need high-speed internet and interoperability between service providers and issuers. NFC-enabled mobile wallets and mode of payments are gaining popularity as it is convenient and saves lot of time. Thus, the growing awareness of mobile wallet and convenience is likely to support the growth of the m-commerce market globally.

Further, the report states that intense competition from alternative mediums, where competitors hold a larger share than the online medium, is a major challenge for vendors in the global m-commerce market. In addition, substitute services like retail shops attract even passer-by customers, who have no intention to shop. Retail stores often have good marketing strategies that help them increase the number of prospective buyers. Therefore, the presence of direct substitute to m-commerce may pose a serious threat to the growth of the market during the forecast period.

Companies Mentioned

Alibaba, Amazon, Apple, eBay, Google, PayPal, ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, Walmart.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Key regions considered
      • Table Global m-commerce market by geography
    • End-user segment
    • Base year
    • Vendor segmentation
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market description
    • Synopsis of m-commerce
      • Table Shopping behavior of individuals 2015
      • Table Growth curve of m-commerce
    • Value chain of m-commerce
      • Table M-commerce value chain
      • Table M-commerce workflow
    • Advantages and disadvantages of m-commerce
      • Table Advantages and disadvantages of m-commerce
  • Market Overview
    • Influence of broadband services on m-commerce market
      • Table Broadband speed estimates by region (2014-2019)
    • Correlation of mobile internet with global m-commerce market
      • Table Global smartphone and tablet shipments 2011-2015 (millions of units)
  • Market landscape
    • Market overview
      • Table Overview of global m-commerce market
    • Product life cycle
      • Table Product life cycle of overall retail 2015
      • Table Product life cycle of m-commerce 2015
    • Market size and forecast
      • Table Global retail market 2015-2020 ($ trillions)
      • Table Global e-commerce market 2015-2020 ($ trillions)
      • Table Key revenue-generating countries in e-commerce 2015 (rank-wise)
      • Table Market share comparison of retail sale platforms 2015-2020
      • Table Global m-commerce market 2015-2020 ($ billions)
      • Table Market share comparison of global e-commerce and m-commerce market 2015-2020
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by platform
    • Global m-commerce market by platform
      • Table Global m-commerce market by platforms 2015-2020
      • Table Revenue comparison of global m-commerce market by platform 2015-2020 ($ billions)
      • Table CAGR comparison of global m-commerce market by platform 2015-2020 (% revenue)
    • Global m-commerce market by tablet
      • Table Global tablet m-commerce segment 2015-2020 ($ billions)
    • Global m-commerce market by smartphone
      • Table Global smartphone m-commerce segment 2015-2020 ($ billions)
      • Table Smartphone users engaged in m-commerce 2015 (%)
  • Buying criteria
    • Table Buying criteria in m-commerce
  • Geographical segmentation
    • Global m-commerce market by geography
      • Table Global m-commerce market by geography 2015
      • Table Global m-commerce market by geography 2015-2020
    • Revenue comparison of global m-commerce market by geography
      • Table Revenue comparison of global m-commerce market by geography 2015-2020 ($ millions)
      • Table CAGR comparison of global m-commerce market by geography 2015-2020
    • M-commerce market in Americas
      • Table M-commerce market in Americas 2015-2020 ($ billions)
    • M-commerce market in APAC
      • Table M-commerce market in APAC 2015-2020 ($ billions)
    • M-commerce market in EMEA
      • Table M-commerce market in EMEA 2015-2020 ($ billions)
  • Market attractiveness
    • Market attractiveness by platform
      • Table Market attractiveness by platform
    • Market attractiveness by geography
      • Table Market attractiveness by geography
  • Key leading countries
    • Key leading countries in global m-commerce market
      • Table M-commerce market in US 2015-2020 ($ billions)
      • Table M-commerce market in China 2015-2020 ($ billions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Key vendor analysis
    • Other prominent vendors
      • Table Other prominent vendors 2015
  • Appendix
    • List of abbreviation
  • Explore Technavio

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