Global E-cigarette Market 2022-2026

Global E-cigarette Market 2022-2026

Technavio has been monitoring the e-cigarette market and it is poised to grow by $ 14.39 bn during 2022-2026 progressing at a CAGR of 11% during the forecast period. Our report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by increasing investments by vendors and the less harmful nature of e-cigarettes.

The e-cigarette market analysis includes the product segment and geographic landscape.

Technavio's e-cigarette market is segmented as below:

By Product

  • Modular e-cigarette
  • Next-generation products
  • Rechargeable e-cigarette
  • Disposable e-cigarette
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • MEA
This study identifies the increasing availability of e-cigarette across various distribution channels as one of the prime reasons driving the e-cigarette market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on e-cigarette market covers the following areas:
  • E-cigarette market sizing
  • E-cigarette market forecast
  • E-cigarette market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Altria Group Inc., British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., JUUL Labs Inc., Nicopure Labs LLC, NJOY LLC, Philip Morris International Inc., Shenzhen IVPS Technology Co. Ltd., and Turning Point Brands Inc. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Companies Mentioned

Altria Group Inc., British American Tobacco Plc, Imperial Brands Plc, Japan Tobacco Inc., JUUL Labs Inc., Nicopure Labs LLC, NJOY LLC, Philip Morris International Inc., Shenzhen IVPS Technology Co. Ltd., Turning Point Brands Inc.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers – Impact of key factors in 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Modular e-cigarette - Market size and forecast 2021- 2026
      • Table Chart on Modular e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Modular e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Modular e-cigarette - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Modular e-cigarette - Year-over-year growth 2021-2026 (%)
    • Next-generation products - Market size and forecast 2021-2026
      • Table Chart on Next-generation products - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Next-generation products - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Next-generation products - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Next-generation products - Year-over-year growth 2021-2026 (%)
    • Rechargeable e-cigarette - Market size and forecast 2021-2026
      • Table Chart on Rechargeable e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Rechargeable e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Rechargeable e-cigarette - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Rechargeable e-cigarette - Year-over-year growth 2021-2026 (%)
    • Disposable e-cigarette - Market size and forecast 2021- 2026
      • Table Chart on Disposable e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Disposable e-cigarette - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Disposable e-cigarette - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Disposable e-cigarette - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • France - Market size and forecast 2021-2026
      • Table Chart on France - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Table Chart on France - Year-over-year growth 2021-2026 (%)
      • Table Data Table on France - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing investments by vendors in global E-cigarette market
      • Increasing availability of E-cigarettes across various distribution channels
      • E-cigarettes perceived to be less harmful than other substitutes
    • Market challenges
      • Stiff competition from other nicotine products
      • Increasing use of E-cigarettes among teenagers
      • Stringent regulations on the sales, advertising, and marketing of Ecigarettes
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increasing promotional activities by vendors in global E-cigarette market
      • Product innovations in global E-cigarette market
      • Increasing application of E-cigarettes as a smoking cessation tool
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Altria Group Inc.
      • Table Altria Group Inc. - Overview
      • Table Altria Group Inc. - Business segments
      • Table Altria Group Inc. - Key offerings
      • Table Altria Group Inc. - Segment focus
    • British American Tobacco Plc
      • Table British American Tobacco Plc - Overview
      • Table British American Tobacco Plc - Business segments
      • Table British American Tobacco Plc - Key news
      • Table British American Tobacco Plc - Key offerings
      • Table British American Tobacco Plc - Segment focus
    • Imperial Brands Plc
      • Table Imperial Brands Plc - Overview
      • Table Imperial Brands Plc - Business segments
      • Table Imperial Brands Plc - Key offerings
      • Table Imperial Brands Plc - Segment focus
    • Japan Tobacco Co.
      • Table Japan Tobacco Co. - Overview
      • Table Japan Tobacco Co. - Business segments
      • Table Japan Tobacco Co. - Key news
      • Table Japan Tobacco Co. - Key offerings
      • Table Japan Tobacco Co. - Segment focus
    • JUUL Labs Inc.
      • Table JUUL Labs Inc. - Overview
      • Table JUUL Labs Inc. - Product / Service
      • Table JUUL Labs Inc. - Key offerings
    • Nicopure Labs
      • Table Nicopure Labs - Overview
      • Table Nicopure Labs - Product / Service
      • Table Nicopure Labs - Key offerings
    • NJOY LLC
      • Table NJOY LLC - Overview
      • Table NJOY LLC - Product / Service
      • Table NJOY LLC - Key offerings
    • Philip Morris International Inc.
      • Table Philip Morris International Inc. - Overview
      • Table Philip Morris International Inc. - Business segments
      • Table Philip Morris International Inc. - Key offerings
      • Table Philip Morris International Inc. - Segment focus
    • Shenzhen Eigate Technology Co. Ltd.
      • Table Shenzhen Eigate Technology Co. Ltd. - Overview
      • Table Shenzhen Eigate Technology Co. Ltd. - Product / Service
      • Table Shenzhen Eigate Technology Co. Ltd. - Key offerings
    • Shenzhen IVPS Technology Co. Ltd.
      • Table Shenzhen IVPS Technology Co. Ltd. - Overview
      • Table Shenzhen IVPS Technology Co. Ltd. - Product / Service
      • Table Shenzhen IVPS Technology Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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