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Global E-cigarette Market 2018-2022

Global E-cigarette Market 2018-2022

About E-cigarette

An e-cigarette is an electronically driven or battery-powered inhaler that simulates tobacco smoking. It is designed to provide inhaled doses of e-liquids by converting the flavored e-liquid into aerosols. It is available in three product variants in the market which are modular, rechargeable, next-generation, and disposable.

Technavio’s analysts forecast the global E-cigarette market to grow at a CAGR of 22.13% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global E-cigarette market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global E-cigarette Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Altria Group
  • British American Tobacco
  • Imperial Brands
  • Japan Tobacco
  • NJOY
Market driver
  • Increasing disposable income of the consumers
  • For a full, detailed list, view our report
Market challenge
  • Distribution challenges in e-cigarette market
  • For a full, detailed list, view our report
Market trend
  • Growing trend of online retailing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global E-cigarette Market 2018-2022

Technavio recognizes the following companies as the key players in the global E-cigarette market: Altria Group, British American Tobacco, Imperial Brands, Japan Tobacco, and NJOY.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing trend of online retailing. With the growth of e-commerce businesses worldwide, vendors have the potential to enhance their profitability. E-commerce accounts for nearly 12% of the global retail trade. Online and e-commerce channels support both business-to-business (B2B) and business-to-consumer (B2C) operations. The average amount of money spent online per transaction and the number of transactions that take place online are on the rise, globally.”

According to the report, one driver in the market is increasing disposable income of the consumers. Rising disposable income of consumers in developing countries like India, China, Brazil, Indonesia, Russia, the Philippines, Taiwan, Nigeria, Thailand, and South Africa has led to middle-class expansion, increasing consumer expenditure, and changing consumer preferences. Consumers in these countries and other developing countries have become more health conscious and are adopting more active lifestyles.

Further, the report states that one challenge in the market is distribution challenges in e-cigarette market. Retail stores such as supermarkets and large chains of discount or convenience stores have become important distribution modes for e-cigarette manufacturers and vendors. However, this presents some serious challenges for the manufacturers, which are as follows: There is pressure on the manufacturers regarding the prices and margins of the product as retail stores operate at a lower profit margin, and There is a high demand from retailers and manufacturers for frequent and smaller product deliveries to reduce the warehousing costs.

Companies Mentioned

Altria Group, British American Tobacco, Imperial Brands, Japan Tobacco, and NJOY.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Global tobacco market
      • Table Related market
      • Table Global tobacco market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global e-cigarette market - Market size and forecast 2017-2022 ($ mn)
      • Table Global e-cigarette market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global modular e-cigarette market - Market size and forecast 2017-2022
      • Table Global modular e-cigarette market - Market size and forecast 2017-2022 ($ mn)
      • Table Global modular e-cigarette market - Year-over-year growth 2018-2022 (%)
    • Global rechargeable e-cigarette market - Market size and forecast 2017-2022
      • Table Global rechargeable e-cigarette market - Market size and forecast 2017-2022 ($ mn)
      • Table Global rechargeable e-cigarette market - Year-over-year growth 2018-2022 (%)
    • Global next-generation e-cigarette market - Market size and forecast 2017-2022
      • Table Global next-generation e-cigarette market - Market size and forecast 2017-2022 ($ mn)
      • Table Global next-generation e-cigarette market - Year-over-year growth 2018-2022 (%)
    • Global disposable e-cigarette market - Market size and forecast 2017-2022
      • Table Global disposable e-cigarette market - Market size and forecast 2017-2022 ($ mn)
      • Table Global disposable e-cigarette market - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global e-cigarette market - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • E-cigarette market in the Americas - Market size and forecast 2017-2022
      • Table E-cigarette market in the Americas - Market size and forecast 2017-2022 ($ mn)
      • Table E-cigarette market in the Americas - Year-over-year growth 2018-2022 (%)
    • E-cigarette market in EMEA - Market size and forecast 2017-2022
      • Table E-cigarette market in EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table E-cigarette market in EMEA - Year-over-year growth 2018-2022 (%)
    • E-cigarette market in APAC - Market size and forecast 2017-2022
      • Table E-cigarette market in APAC - Market size and forecast 2017-2022 ($ mn)
      • Table E-cigarette market in APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • E-cigarette market in US
      • Table E-cigarette market in US - Market size and forecast 2017-2022 ($ mn)
    • E-cigarette market in UK
      • Table E-cigarette market in UK - Market size and forecast 2017-2022 ($ mn)
    • E-cigarette market in Malaysia
      • Table E-cigarette market in Malaysia - Market size and forecast 2017-2022 ($ mn)
    • E-cigarette market in Poland
      • Table E-cigarette market in Poland - Market size and forecast 2017-2022 ($ mn)
    • E-cigarette market in France
      • Table E-cigarette market in France - Market size and forecast 2017-2022 ($ mn)
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table An overview of the cost-effectiveness of e-cigarettes in comparison with conventional cigarettes
    • Market challenges
  • Market trends
    • Growing trend of online retailing
    • Rising millennial population worldwide
    • Increasing number of mergers and acquisitions
      • Table An overview of major M&A in e-cigarette sector over the past decade
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Altria Group
      • Table Altria Group overview
      • Table Altria Group - Business segments
      • Table Altria Group - Organizational developments
      • Table Altria Group - Geographic focus
      • Table Altria Group - Segment focus
      • Table Altria Group - Key offerings
    • British American Tobacco
      • Table British American Tobacco overview
      • Table British American Tobacco - Business segments
      • Table British American Tobacco - Organizational developments
      • Table British American Tobacco - Geographic focus
      • Table British American Tobacco - Segment focus
      • Table British American Tobacco - Key offerings
    • Imperial Brands
      • Table Imperial Brands overview
      • Table Imperial Brands - Business segments
      • Table Imperial Brands - Organizational developments
      • Table Imperial Brands - Geographic focus
      • Table Imperial Brands - Segment focus
      • Table Imperial Brands - Key offerings
    • Japan Tobacco
      • Table Japan Tobacco overview
      • Table Japan Tobacco - Business segments
      • Table Japan Tobacco - Organizational developments
      • Table Japan Tobacco - Geographic focus
      • Table Japan Tobacco - Segment focus
      • Table Japan Tobacco - Key offerings
    • NJOY
      • Table NJOY overview
      • Table NJOY - Business segments
      • Table NJOY - Organizational developments
      • Table NJOY - Geographic focus
      • Table NJOY - Segment focus
      • Table NJOY - Key offerings
    • Philip Morris International Management
      • Table Philip Morris International Management overview
      • Table Philip Morris International Management - Business segments
      • Table Philip Morris International Management - Organizational developments
      • Table Philip Morris International Management - Geographic focus
      • Table Philip Morris International Management - Segment focus
      • Table Philip Morris International Management - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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