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Global In-app Advertising Market 2015-2019

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Customer segments
    • Base year
    • Vendor segmentation
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Product life cycle
    • Market size and forecast
      • Table Global mobile ad spending market 2014-2019 ($ billions)
    • Market size and forecast
      • Table Global in-app advertising market 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global in-app advertising market by geography 2014
      • Table Global in-app advertising market by geography 2014
    • Global in-app advertising market by geography 2014-2019
      • Table Global in-app advertising market by geography 2014-2019
    • In-app advertising market in Americas
      • Table In-app advertising market in Americas 2014-2019 ($ billions)
    • In-app advertising market in APAC
      • Table In-app advertising market in APAC 2014-2019 ($ billions)
    • In-app advertising market in EMEA
      • Table In-app advertising market in EMEA 2014-2019 ($ billions)
  • Key leading country
    • In-app advertising market in US
      • Table In-app advertising market in US 2014-2019 ($ billions)
  • Market drivers
    • Table Global mobile devices market 2014-2019 (millions of units)
    • Table Global smartphone and tablet penetration 2014-2019 (by % of global population)
    • Table Global Internet penetration 2014
    • Table Leading countries by Internet usage 2014
    • Table Global mobile connections by generations 2014-2019
    • Table Cellphone Internet users 2014-2019 (billions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Global programmatic spending 2013-2018 ($ billions)
  • Vendor landscape
    • Competitive scenario
    • Competitive analysis
    • Comparison of leading vendors
    • Other prominent vendors
  • Key vendor analysis
    • Chartboost
    • Flurry
    • InMobi
    • Millennial Media
    • MoPub
  • Appendix
    • List of abbreviation
  • Explore Technavio

About in-app advertising

In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

Technavio's analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

The report consolidates revenue generated from the following regions:

  • Americas
  • APAC
  • EMEA
The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.Key regions
  • Americas
  • APAC
  • EMEA
Key vendors
  • Chartboost
  • Flurry
  • Inmobi
  • Millennial media
  • Mopub
Other prominent vendors
  • Byyd
  • Fiksu
  • Google
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • OfferPal Media
  • PubMatic
  • RevMob
  • Science
Market driver
  • Growing adoption of smartphones and tablets
  • For a full, detailed list, view our report
Market challenge
  • Stiff competition from substitutes
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of mobile app install ads
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


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