Global Yoga Mat Market 2017-2021
About Yoga Mat
Yoga mats can be defined as specially-fabricated mats, which are used as surfaces on which to perform yoga exercises. They allow the feet and hands to remain stable without slipping. There are different styles and types of yoga mats, which may be used as per the needs of the consumer. Yoga mats can be of diverse sizes, thickness, density, colors, qualities, textures, and materials. They aid in the improvement of body balance and coordination, which people may otherwise lack. The use of these mats aids in the prevention of injuries caused through slipping while doing yoga poses. Therefore, it is advisable to do yoga on a yoga mat rather than on the bare floor. The yoga mat also aids in keeping the body warm and the energy generated is retained within the body rather than passing on to the floor.
Technavio’s analysts forecast the global yoga mat market to grow at a CAGR of 6.80 % during the period 2017-2021. Covered in this report
The report covers the present scenario and the growth prospects of the global yoga mat market for 2017-2021. To calculate the market size, the report considers the retails sales of yoga mats.
The market is divided into the following segments based on geography:
Technavio's report, Global Yoga Mat Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Yoga Mat Market 2017-2021
Technavio recognizes the following companies as the key players in the global yoga mat market: Barefoot Yoga, Gaiam, JadeYoga, and Manduka.
Other Prominent Vendors in the market are: Kurma Yoga, Suga, Liforme Yoga, Yoga Direct, Body-Solid, Indiegogo, La Vie Boheme Yoga, Merrithew, and TriMax Sports.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increasing focus on the use of sustainable raw materials. The increasing popularity of yoga and fitness has triggered the growth of the sales of yoga clothing and accessories worldwide. The manufacturers are focusing on using natural and recyclable raw materials for the yoga mats, which are biodegradable to avoid any negative impact on the environment.”
According to the report, one of the major drivers for this market is rising popularity of yoga. Yoga is an ancient form of Hindu spiritual discipline that originated in India. It involves meditation, breathing exercises, and several body postures that promote health and provide relaxation. In recent years, yoga has gained significant popularity in Western countries, particularly in North America. The popularity of yoga in the US and Canada is increasing.
Further, the report states that one of the major factors hindering the growth of this market is inconsistent pricing of raw materials. Manufacturers are exposed to risks arising from price changes for raw materials used in the manufacturing of yoga mats. Changes in the prices of raw materials or commodities considerably affect the profit margins of manufacturers. Rubber and plastic are the basic raw materials used in the manufacturing of yoga mats.
Barefoot Yoga, Gaiam, JadeYoga, Manduka
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