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Global Yoga Mat Market 2017-2021

Global Yoga Mat Market 2017-2021

About Yoga Mat

Yoga mats can be defined as specially-fabricated mats, which are used as surfaces on which to perform yoga exercises. They allow the feet and hands to remain stable without slipping. There are different styles and types of yoga mats, which may be used as per the needs of the consumer. Yoga mats can be of diverse sizes, thickness, density, colors, qualities, textures, and materials. They aid in the improvement of body balance and coordination, which people may otherwise lack. The use of these mats aids in the prevention of injuries caused through slipping while doing yoga poses. Therefore, it is advisable to do yoga on a yoga mat rather than on the bare floor. The yoga mat also aids in keeping the body warm and the energy generated is retained within the body rather than passing on to the floor.

Technavio’s analysts forecast the global yoga mat market to grow at a CAGR of 6.80 % during the period 2017-2021. Covered in this report

The report covers the present scenario and the growth prospects of the global yoga mat market for 2017-2021. To calculate the market size, the report considers the retails sales of yoga mats.

The market is divided into the following segments based on geography:

· Americas

· APAC

· EMEA

Technavio's report, Global Yoga Mat Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors



    · Barefoot Yoga

    · Gaiam

    · JadeYoga

    · Manduka
Other prominent vendors


    · Kurma Yoga

    · Suga

    · Liforme Yoga

    · Yoga Direct

    · Body-Solid

    · Indiegogo

    · La Vie Boheme Yoga

    · Merrithew

    · TriMax Sports
Market driver
  • Rising popularity of yoga
  • For a full, detailed list, view our report
Market challenge
  • Inconsistent pricing of raw materials
  • For a full, detailed list, view our report
Market trend
  • Increasing focus on the use of sustainable raw materials
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Yoga Mat Market 2017-2021

Technavio recognizes the following companies as the key players in the global yoga mat market: Barefoot Yoga, Gaiam, JadeYoga, and Manduka.

Other Prominent Vendors in the market are: Kurma Yoga, Suga, Liforme Yoga, Yoga Direct, Body-Solid, Indiegogo, La Vie Boheme Yoga, Merrithew, and TriMax Sports.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increasing focus on the use of sustainable raw materials. The increasing popularity of yoga and fitness has triggered the growth of the sales of yoga clothing and accessories worldwide. The manufacturers are focusing on using natural and recyclable raw materials for the yoga mats, which are biodegradable to avoid any negative impact on the environment.”

According to the report, one of the major drivers for this market is rising popularity of yoga. Yoga is an ancient form of Hindu spiritual discipline that originated in India. It involves meditation, breathing exercises, and several body postures that promote health and provide relaxation. In recent years, yoga has gained significant popularity in Western countries, particularly in North America. The popularity of yoga in the US and Canada is increasing.

Further, the report states that one of the major factors hindering the growth of this market is inconsistent pricing of raw materials. Manufacturers are exposed to risks arising from price changes for raw materials used in the manufacturing of yoga mats. Changes in the prices of raw materials or commodities considerably affect the profit margins of manufacturers. Rubber and plastic are the basic raw materials used in the manufacturing of yoga mats.

Companies Mentioned

Barefoot Yoga, Gaiam, JadeYoga, Manduka

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Market landscape
    • Market overview
      • Table Snapshot: Global yoga mats market 2016-2021
    • Market size and forecast
      • Table Global yoga mats market 2016-2021 ($ millions)
      • Table Various market impacting factors on global yoga mats market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Market overview
      • Table Global yoga mats market by distribution channel 2016-2021 (% share)
      • Table Snapshot: Global yoga mats market by distribution channel 2016-2021
    • Global yoga mats market by retail outlets
      • Table Global yoga mats market by retail outlets 2016-2021 ($ millions)
    • Global yoga mats market by online stores
      • Table Global yoga mats market by online stores 2016-2021 ($ millions)
  • Geographical segmentation
    • Market overview
      • Table Global yoga mats market by geography2016-2021 (% share)
      • Table Snapshot: Global yoga mats market by geography 2016-2021
    • Yoga mats market in Americas
      • Table Yoga mats market in Americas 2016-2021 ($ millions)
    • Yoga mats market in EMEA
      • Table Yoga mats market in EMEA 2016-2021 ($ millions)
    • Yoga mats market in APAC
      • Table Yoga mats market in APAC 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Yoga festivals in Canada 2016
    • Market challenges
  • Market trends
    • Increasing focus on the use of sustainable raw materials
    • Growth in organized retail
    • Product innovations
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters in global yoga mats market
  • Key vendor analysis
    • Barefoot Yoga
      • Table Barefoot Yoga: Profile
      • Table Barefoot Yoga: Strength analysis
      • Table Barefoot Yoga: Strategy Assessment
      • Table Barefoot Yoga: Opportunity assessment
    • Gaiam
      • Table Gaiam: Profile
      • Table Gaiam: Strength analysis
      • Table Gaiam: Strategy assessment
      • Table Gaiam: Opportunity assessment
    • JadeYoga
      • Table JadeYoga: Profile
      • Table JadeYoga: Strength analysis
      • Table JadeYoga: Strategy assessment
      • Table JadeYoga: Opportunity assessment
    • Manduka
      • Table Manduka: Profile
      • Table Manduka: Strength analysis
      • Table Manduka: Strategy assessment
      • Table Manduka: Opportunity assessment
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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