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Global Writing and Marking Instruments Market 2018-2022

Global Writing and Marking Instruments Market 2018-2022

About Writing and Marking Instruments

Writing and Marking instruments being covered in this report are pens, pencils, coloring and writing instruments, markers and highlighters, and writing accessories.Technavio’s analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.95% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of writing and marking instruments.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Writing and Marking Instruments Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BIC
  • Crayola
  • Faber-Castell
  • Newell Brands
  • PILOT Pen
Market driver
  • Increasing working population and home offices
  • For a full, detailed list, view our report
Market challenge
  • Easy availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Mass customization and personalization
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market outline
      • Table GDP worldwide 2012-2016 ($ trillions)
      • Table Global household final consumption expenditure 2012-2016 ($ trillions)
      • Table GNI worldwide 2012-2016 ($ trillions)
    • Market ecosystem
      • Table Global stationery market by application
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global - Market size and forecast 2017-2022 ($ bn)
      • Table Global - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Distribution channel - Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline stores - Market size and forecast 2017-2022
      • Table Offline stores - Market size and forecast 2017-2022 ($ bn)
      • Table Global writing and marking instruments market: Offline distribution channel segmentation
      • Table Offline stores- Year-over-year growth 2018-2022 (%)
    • Online stores - Market size and forecast 2017-2022
      • Table Online stores - Market size and forecast 2017-2022 ($ bn)
      • Table Online stores - Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Market segmentation by product
    • Segmentation by product
      • Table Product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Pens - Market size and forecast 2017-2022
      • Table Pens - Market size and forecast 2017-2022 ($ bn)
      • Table Pens - Year-over-year growth 2018-2022 (%)
    • Pencils - Market size and forecast 2017-2022
      • Table Pencils - Market size and forecast 2017-2022 ($ bn)
      • Table Pencils - Year-over-year growth 2018-2022 (%)
    • Coloring and writing instruments - Market size and forecast 2017-2022
      • Table Coloring and writing instruments - Market size and forecast 2017-2022 ($ bn)
      • Table Coloring and writing instruments - Year-over-year growth 2018-2022 (%)
    • Markers and highlighters - Market size and forecast 2017-2022
      • Table Markers and highlighters - Market size and forecast 2017-2022 ($ bn)
      • Table Markers and highlighters - Year-over-year growth 2018-2022 (%)
    • Writing accessories - Market size and forecast 2017-2022
      • Table Writing accessories - Market size and forecast 2017-2022 ($ bn)
      • Table Writing accessories - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
      • Table Population in China 2012-2016 (millions)
      • Table Population in India 2012-2016 (millions)
      • Table Population in Japan 2012-2016 (millions)
      • Table Household final consumption expenditure in China 2012-2016 ($ trillions)
      • Table Household final consumption expenditure in India 2012-2016 ($ trillions)
      • Table Household final consumption expenditure in Japan 2012-2016 ($ trillions)
      • Table Top 3 countries in APAC
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
      • Table Household final consumption expenditure in the US 2012-2016 ($ trillions)
      • Table Household final consumption expenditure in Canada 2012-2016 ($ trillions)
      • Table Household final consumption expenditure in Brazil 2012-2016 ($ trillions)
      • Table Top 3 countries in Americas
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table World Internet penetration rate 2011-2016
      • Table World mobile cellular subscriptions 2010-2016
    • Market challenges
  • Market trends
    • Greater demand for eco-friendly products
    • Mass customization and personalization
    • Rising popularity of luxury pens
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BIC
      • Table BIC - Overview
      • Table BIC - Business segments
      • Table BIC - Organizational developments
      • Table BIC - Geographic focus
      • Table BIC - Segment focus
      • Table BIC - Key offerings
    • Crayola
      • Table Crayola - Overview
      • Table Crayola - Organizational developments
      • Table Crayola - Key offerings
    • Faber-Castell
      • Table Faber-Castell - Overview
      • Table Faber-Castell - Organizational developments
      • Table Faber-Castell - Key offerings
    • Newell Brands
      • Table Newell Brands - Overview
      • Table Newell Brands - Business segments
      • Table Newell Brands - Organizational developments
      • Table Newell Brands - Geographic focus
      • Table Newell Brands - Segment focus
      • Table Newell Brands- Key offerings
    • PILOT Pen
      • Table PILOT Pen - Overview
      • Table PILOT Pen - Organizational developments
      • Table PILOT Pen - Writing and marking instruments brands
      • Table PILOT Pen - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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