Global Women Health App Market 2022-2026

Global Women Health App Market 2022-2026

Technavio has been monitoring the women health app market and it is poised to grow by $2.9 bn during 2022-2026, accelerating at a CAGR of 20.1% during the forecast period. Our report on the women health app market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness about the benefits of a healthy lifestyle, increasing the use of mobile apps, and increasing women health awareness programs by government and non-government organizations.

The women health app market analysis includes type segment and geographic landscape.

Technavio's women health app market is segmented as below:

By Type

  • Menstrual health
  • Fitness and nutrition
  • Pregnancy tracking
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the market strategies by vendors as one of the prime reasons driving the women health app market growth during the next few years. Also, an increase in the use of wearable accessories and increasing in the prevalence of menstrual disturbances and menopause diseases will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on women health app market covers the following areas:
  • Women health app market sizing
  • Women health app market forecast
  • Women health app market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women health app market vendors that include Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, Femtech Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings France SA, and WOOM Fertility S.L. Also, the women health app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2021-2026 (%)
      • Table Data Table on Type - Market share 2021-2026 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Menstrual health - Market size and forecast 2021-2026
      • Table Chart on Menstrual health - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Menstrual health - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Menstrual health - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Menstrual health - Year-over-year growth 2021-2026 (%)
    • Fitness and nutrition - Market size and forecast 2021- 2026
      • Table Chart on Fitness and nutrition - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Fitness and nutrition - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Fitness and nutrition - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Fitness and nutrition - Year-over-year growth 2021-2026 (%)
    • Pregnancy tracking - Market size and forecast 2021-2026
      • Table Chart on Pregnancy tracking - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Pregnancy tracking - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Pregnancy tracking - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Pregnancy tracking - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Others - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • India - Market size and forecast 2021-2026
      • Table Chart on India - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Table Chart on India - Year-over-year growth 2021-2026 (%)
      • Table Data Table on India - Year-over-year growth 2021-2026 (%)
    • France - Market size and forecast 2021-2026
      • Table Chart on France - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Table Chart on France - Year-over-year growth 2021-2026 (%)
      • Table Data Table on France - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing awareness about benefits of a healthy lifestyle
      • Increasing use of mobile apps
    • Market challenges
      • Compatibility issues
      • Data integrity and privacy issues
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Market strategies by vendors
      • Increase in use of wearable accessories
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • BioWink GmbH
      • Table BioWink GmbH - Overview
      • Table BioWink GmbH - Product / Service
      • Table BioWink GmbH - Key offerings
    • Flo Health UK Ltd.
      • Table Flo Health UK Ltd. - Overview
      • Table Flo Health UK Ltd. - Product / Service
      • Table Flo Health UK Ltd. - Key offerings
    • Hello Baby Inc.
      • Table Hello Baby Inc. - Overview
      • Table Hello Baby Inc. - Product / Service
      • Table Hello Baby Inc. - Key offerings
    • Natural Cycles Nordic AB
      • Table Natural Cycles Nordic AB - Overview
      • Table Natural Cycles Nordic AB - Product / Service
      • Table Natural Cycles Nordic AB - Key offerings
    • Ovuline Inc.
      • Table Ovuline Inc. - Overview
      • Table Ovuline Inc. - Product / Service
      • Table Ovuline Inc. - Key offerings
    • Upward Labs Holdings Inc.
      • Table Upward Labs Holdings Inc. - Overview
      • Table Upward Labs Holdings Inc. - Product / Service
      • Table Upward Labs Holdings Inc. - Key offerings
    • Wildflower Health Inc.
      • Table Wildflower Health Inc. - Overview
      • Table Wildflower Health Inc. - Product / Service
      • Table Wildflower Health Inc. - Key offerings
    • Withings France SA
      • Table Withings France SA - Overview
      • Table Withings France SA - Product / Service
      • Table Withings France SA - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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