Global Wine Packaging Market 2015-2019
About Wine Packaging
As the name suggests, wine packaging refers to packaging of wine, so as to provide adequate support, protection and tampering resistance to the product. The different types of materials used in the wine packaging industry include glass, plastic, metal, paper and paperboards. However, glass is the most prevalent one of them all. Glass bottles can be molded into various shapes and dimensions. Also, its inert nature, which helps in preserving products for a long time, makes it a popular choice for wine packaging.
Technavio analysts forecast the global wine packaging market to grow at a CAGR of 2.53% during 2015-2019.
Covered in this Report
The global wine packaging market can be segmented based on products and types of packaging.
The Technavio report, namely Wine Packaging Market 2015-2019, is based on an in-depth market analysis, with inputs from industry experts. The report covers Europe, APAC, North America, Latin America, and MEA markets, and also includes the market landscape and its growth prospects in the coming years. It also discusses the key vendors operating in the market. Key Regions
Technavio Announces the Publication of its Research Report – Global Wine Packaging Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Wine Packaging Market: Amcor Ltd., Ardagh Group, Gerresheimer AG, Owens-Illinois Inc., Rexam plc, and Smurfit Kappa Group.
Other Prominent Vendors in the market are: Acorn Paper, Bormioli Rocco, Brick Packaging, Consol Glass, Hindusthan National Glass & Industries, Koa Glass, Piramal Glass, Saint-Gobain, Scholle, Stolzle Glass, Vetropack Holding, Victory Paper and Packaging, Vidrala, Vitro Packaging, and Wiegand-Glas.
Commenting on the report, an analyst from Technavio’s team said: “The advent of new lightweight glass packaging is a major trend observed in this market. This new kind of packaging is both recyclable and cost-effective. Glass usually is heavy, and it becomes cumbersome to transport it from place to place, which also scales up the cost of bottling and production.”
According to the report, improving marketing activities is a critical driver that propels growth in this market. The large-sized vendors have sufficient capital to invest in marketing and to build the brand image of their products in order to increase customer loyalty. As competition in the market is increasing, and many companies are launching new varieties of alcoholic beverages to gain a competitive edge in the market.
Further, the report states that a major challenge faced by the market is the high initial capital investment. The packaging business is a capital-intensive business, with the need for both an initial investment and continuous investments for the adoption of the latest technologies. New designs and materials required to produce these materials have increased the overall cost.