Market Research Logo

Global Wine Market 2016-2020

Global Wine Market 2016-2020

About Wine

Wine is an alcoholic drink produced by the fermentation of grapes or other fruits. It has various health benefits, if consumed in adequate amounts. Wine is the third-largest segment of the global alcoholic drinks market. The wine market has become mature in Europe, especially in Germany, France, and Italy. However, APAC has the most potential for the manufacturers and is growing at a rapid rate.

Technavio’s analysts forecast the global wine market to reach a global consumption of more than 30 billion liters during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global wine market for 2016-2020. To calculate the market size, the report considers the the revenue generated from the sales of wine products to individual consumers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Wine Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Accolade Wines
  • Constellation Brands
  • E. & J. Gallo Winery
  • The Wine
  • Torres
  • Treasury Wine Estates
  • Vina Concha y Toro
Other prominent vendors
  • Distell
  • Global Drinks Finland
  • International Beverage Holdings
  • John Distilleries
  • Soyuz-Victan
  • SPI
Market driver
  • Mergers and acquisitions in the market
  • For a full, detailed list, view our report
Market challenge
  • Effects of natural disasters and adverse weather conditions
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for wine in US and China
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Wine Market 2016-2020

Technavio recognizes the following companies as the key players in the global wine market: Accolade Wines, Constellation Brands, E. & J. Gallo Winery, The Wine, Torres, Treasury Wine Estates, and Vina Concha y Toro.

Other Prominent Vendors in the market are: Distell, Global Drinks Finland, International Beverage Holdings, John Distilleries, Soyuz-Victan, and SPI.

Commenting on the report, an analyst from Technavio’s team said: “Emergence of private label brands is a trend emerging in the market that can affect the market during the forecast period. The retailers, especially the grocery stores, see private label as a profitable option with margins that are 10%-15% higher than national brands. Private label wines are wines made exclusively for a single retailer and are sold under the retailer’s brand, not the winery’s brand. Private label has a market share of about 5%-10% in the US wine retail market. Major grocery retailers such as Tesco and Aldi have come up with their own brands of wine and the penetration level of private label in some of the European countries is more than 50%. However, the biggest challenge to the growth of private label is the issue of quality. Most consumers are skeptical about the quality of the products offered by private labels. This can be overcome by providing wine products with good taste and quality to the consumers.”

According to the report, a growth driver of the market is the increasing wine production in developing countries and new markets. The consumption of wine is increasing around the globe, and it is mainly due to the increasing consumption of wine by the younger generation. To meet the increasing demand, the players in the market have increased the wine production around the globe, and this is expected to continue during the forecast period. In 2015, global wine production was about 274.4 million hectoliters, an increase of about 2% compared to 2014. The total wine yard area is also increasing around the globe, and this factor is also helping to increase the wine production.

Further, the report states that availability of counterfeit products will be a challenge for the market. The wine industry is facing a major threat from the growing market of counterfeit products. Counterfeit products are not only spoiling the brand image, but they are also hampering sales. In China, the illegal sales of homemade rice wine are hampering the growth of original wine. Also, there are incidences where several old, empty bottles of wine were purchased, which included a 1958 Chateau Lafite Rothschild, a 1928 Chateau Margaux, and a 1971 Romanee Conti, and the bottles were filled with counterfeit wine. In fact, a businessman spent about $5 million on 500-600 fake bottles of wine.

Companies Mentioned

Accolade Wines, Constellation Brands, E. & J. Gallo Winery, The Wine, Torres, Treasury Wine Estates, Vina Concha y Toro, Distell, Global Drinks Finland, International Beverage Holdings, John Distilleries, Soyuz-Victan, and SPI.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries in each region
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global wine market 2015
    • Global alcoholic drinks market
      • Table Global alcoholic drinks market 2015-2020 (billions of liters)
    • Global wine market
      • Table Global wine market 2015-2020 (billions of liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global wine market by product 2015 and 2020
    • Global still wine market
      • Table Global still wine market 2015-2020 (billions of liters)
      • Table Top four still wine-producing countries in terms of volume 2015
    • Global sparkling wine market
      • Table Global sparkling wine market 2015-2020 (billions of liters)
      • Table Top five sparkling wine-producing countries in terms of volume 2015
  • Market segmentation by distribution channel
    • Table Global wine market by distribution channel 2015
    • Table Number of supermarkets in US 2013-2015
    • Table Number of convenience stores 2014 and 2015
  • Market segmentation by packaging
    • Table Global wine market by packaging 2015
  • Geographical segmentation
    • Table Global wine market by geography 2015 and 2020
    • Wine market in EMEA
      • Table Wine market in EMEA 2015-2020 (billions of liters)
      • Table Per capita wine consumption in EMEA
      • Table Wine market in EMEA by product segmentation
    • Wine market in Americas
      • Table Wine market in Americas 2015-2020 (billions of liters)
      • Table Number of wineries in US 2011-2014
      • Table Per capita wine consumption in US 2011-2015 (gallons per capita)
      • Table Per capita wine consumption in Americas 2014
      • Table Wine market in Americas by product segmentation
    • Wine market in APAC
      • Table Wine market in APAC 2015-2020 (billions of liters)
      • Table Per capita wine consumption in APAC
      • Table Wine market in APAC by product segmentation
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Wine market in US 2015-2020 (billions of liters)
      • Table Wine market in US by product segmentation 2015
    • France
      • Table Wine market in France 2015-2020 (billions of liters)
      • Table Wine market in France by product segmentation 2015
    • Italy
      • Table Wine market in Italy 2015-2020 (billions of liters)
      • Table Wine market in Italy by product segmentation 2015
    • China
      • Table Wine market in China 2015-2020 (billions of liters)
      • Table Wine market in China by product segmentation 2015
    • Germany
      • Table Wine market in Germany 2015-2020 (billions of liters)
      • Table Wine market in Germany by product segmentation 2015
  • Market drivers
    • Table Global wine market: Mergers and acquisitions
    • Table Global wine production 2014 and 2015 (billions of liters)
    • Table Total area under wine yards 2012-2015 (million hectares)
    • Table Areas where wine manufacturers spend money on advertising in North America
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Chile wine production 2012-2015 (millions of liters)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Market share analysis 2015
    • Accolade Wines
    • Constellation Brands
      • Table Constellation Brands: Product segmentation 2015 ($ millions)
      • Table Constellation Brands: Wine and spirits segment 2015 ($ millions)
    • E. &J. Gallo Winery
    • The Wine Group
      • Table Product portfolio of The Wine Group
    • Torres
      • Table Torres: Product overview
    • Treasury Wine Estates
      • Table Treasury Wine Estates: Product segmentation
      • Table Treasury Wine Estates: Geographical overview
    • Vina Concha y Toro
      • Table Vina Concha y Toro: Product overview
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report