Global Whole Grain Foods Market 2017-2021
About Whole Grain Foods
Whole grain foods basically comprise grains in their complete form containing all three essential parts (bran, endosperm, and germ). High-fiber or multigrain foods are often mistaken for whole grain foods. Whole grain foods have high fiber content, which helps in digestion. However, nowadays, the diet of individuals is low on fiber. Therefore, several councils on food and nutrition are recommending the incorporation of whole grains in the diet. The recommendations regarding the amount of whole grains in the diet differ from region to region.
Technavio’s analysts forecast the global whole grain foods marketto grow at a CAGR of 6.71% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global whole grain foods market for 2017-2021. To calculate the market size, the report considers the segmental and overall value of the global whole grain foods market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Whole Grain Foods Market 2017-2021
Technavio recognizes the following companies as the key players in the global whole grain foods market: Cargill, Cereal Ingredients (CII), Flowers Foods, Hodgson Mill, and Kellogg
Other Prominent Vendors in the market are: Allied Bakeries, Bob’s Red Mill Natural Foods, Food for Life, General Mills, Grain Millers, Mondelēz International, Nestlé, and Quaker Oats.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing popularity of sprouted whole grains. Several innovations are taking place in the global whole grain foods market. One of the latest offerings in the market is sprouted whole grain foods. The sprouting process activates the enzymes in the grain. When these sprouted grains are mixed with yeast for baking, sugars are secreted, which lends an appealing color to bakery products. The process of sprouting adds a sweet flavor to bakery items. Sprouting not only gives a unique color but also increases the volume of bakery products.”
According to the report, one of the major drivers for this market is Growing significance of the health benefits of whole grain foods. The importance of healthy and nutritious foods has increased in recent times, especially in countries that are facing health issues like obesity and diabetes. Obesity is a major concern in developed countries like the US. Thus, to decrease the occurrence of such health problems, consumers are now incorporating healthy food habits in their lifestyle. The reduced fiber intake is one of the major reasons for the occurrence of such health problems among consumers. Thus, in order to increase dietary fiber, consumers are looking for high-fiber foods. Whole grain foods are in high demand because of their high fiber content. Fiber content not only helps in digestion but also balances blood sugar levels, which helps in maintaining the overall wellbeing of consumers.
Further, the report states that one of the major factors hindering the growth of this market is Issues with identification of whole grain foods. Nowadays, many variants of grain products like high fiber, multigrain, specific bran products, and others are widely available in the market. Many consumers are mistakenly consuming other variants, which they consider to be whole grain foods because of the incomplete knowledge about whole grain.
Cargill, Cereal Ingredients (CII), Flowers Foods, Hodgson Mill, and Kellogg, Allied Bakeries, Bob’s Red Mill Natural Foods, Food for Life, General Mills, Grain Millers, Mondelēz International, Nestlé, and Quaker Oats.