Global White Tea Market 2019-2023

Global White Tea Market 2019-2023

Global White Tea Market: About this market

White tea is minimally processed tea, which is used in different applications, such as beverages, cosmetics, pharmaceuticals, and in aroma diffusers. Technavio’s white tea market analysis considers the sales of white tea from both online and offline distribution channels. Our analysis also considers the sales of white tea in North America, Europe, APAC, MEA, and South America. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the expansion of retail stores will play a significant role in the offline segment to maintain their market position. Also, our global white tea market report looks at factors such as the increasing awareness of the health benefits of white tea, growing preference for online retailing, and shift in the consumption patterns of buyers. However, the exorbitant cost of white tea, low popularity among customers, and difficulties in obtaining organic certification may hamper the growth of the white tea industry over the forecast period.

Global white tea market: Overview

Increasing awareness of the health benefits of white tea

Consumers across the world are getting more aware about the health benefits of white tea, which includes reducing the risk of cardiovascular diseases, improving glucose tolerance, lowering blood pressure levels, and reducing plasma glucose levels. It contains multiple essential biological active components that include anti-microbial qualities. Thus, the growing awareness about the health benefits of white tea will fuel the white tea market growth at a CAGR of close to 6% during the forecast period.

Increasing use of white tea in the cosmetic industry

White tea is increasingly being used in the cosmetic industry as it contains high catechin content that helps in protecting the skin from UV damage. White tea also has anti-aging, anti-inflammatory, and various other benefits, which makes it an ideal ingredient for skin care products such as lotions, serums, cleansers, creams, and toners. The increasing use of white tea in the cosmetics industry is expected to be a crucial trend fueling the growth of the white tea market.

For the detailed list of factors that will drive the global white tea market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global white tea market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading white tea manufacturers, that include Carrubba Inc., Nestlé SA, The Republic of Tea, Unilever Group, and Vicony Teas Co.

Also, the white tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beverages market
      • Table Segments of global beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Innovations in the tea industry
    • Increasing consumption of organic beverages
    • Increasing use of white tea in the cosmetics industry
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Carrubba Inc.
      • Table Carrubba Inc. - Vendor overview
      • Table Carrubba Inc. - Product segments
      • Table Carrubba Inc. - Key offerings
    • Nestlé SA
      • Table Nestlé SA - Vendor overview
      • Table Nestlé SA - Business segments
      • Table Nestlé SA - Organizational developments
      • Table Nestlé SA - Geographic focus
      • Table Nestlé SA - Segment focus
      • Table Nestlé SA - Key offerings
    • The Republic of Tea
      • Table The Republic of Tea - Vendor overview
      • Table The Republic of Tea - Product segments
      • Table The Republic of Tea - Organizational developments
      • Table The Republic of Tea - Key offerings
    • Unilever Group
      • Table Unilever Group - Vendor overview
      • Table Unilever Group - Business segments
      • Table Unilever Group - Organizational developments
      • Table Unilever Group - Geographic focus
      • Table Unilever Group - Segment focus
      • Table Unilever Group - Key offerings
    • Vicony Teas Co.
      • Table Vicony Teas Co. - Vendor overview
      • Table Vicony Teas Co. - Product segments
      • Table Vicony Teas Co. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook