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Global Whisky Market 2018-2022

Global Whisky Market 2018-2022

About Whisky

The global whisky market is a key contributing segment of the global alcoholic drinks market. The demand for whisky is increasing around the globe due to various factors such as the launch of new products, flavors, product innovation, and increasing popularity of craft whisky.

Technavio’s analysts forecast the global whisky market to grow at a CAGR of 5.68% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global whisky market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Whisky Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Allied Blenders and Distillers
  • Bacardi
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard
Market driver
  • New product launches
  • For a full, detailed list, view our report
Market challenge
  • Increasing competition from other alcoholic beverages
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for Irish whiskey and American bourbon
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global whisky market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Segmentation by product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global Scotch whisky market - Market size and forecast 2017-2022
      • Table Global Scotch whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global Scotch whisky market - Year-over-year growth 2018-2022 (%)
    • Global American whiskey market - Market size and forecast 2017-2022
      • Table Global American whiskey market - Market size and forecast 2017-2022 ($ bn)
      • Table Global American whiskey market - Year-over-year growth 2018-2022 (%)
    • Global Canadian whisky market - Market size and forecast 2017-2022
      • Table Global Canadian whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global Canadian whisky market - Year-over-year growth 2018-2022 (%)
    • Global Irish whiskey market - Market size and forecast 2017-2022
      • Table Global Irish whiskey market - Market size and forecast 2017-2022 ($ bn)
      • Table Global Irish whiskey market - Year-over-year growth 2018-2022 (%)
    • Global other whisky market - Market size and forecast 2017-2022
      • Table Global other whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global other whisky market - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Segmentation by distribution channel - Market share 2017-2022 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Global off-trade whisky market - Market size and forecast 2017-2022
      • Table Global off-trade whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global off-trade whisky market - Year-over-year growth 2018-2022 (%)
    • Global on-trade whisky market - Market size and forecast 2017-2022
      • Table Global on-trade whisky market - Market size and forecast 2017-2022 ($ bn)
      • Table Global on-trade whisky market - Year-over-year growth 2018-2022 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Regional landscape
    • Geographical segmentation
      • Table Segmentation by geography - Market share 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • India
      • Table India - Market size and forecast 2017-2022 ($ bn)
      • Table India - Year-over-year growth 2018-2022 (%)
    • US
      • Table US - Market size and forecast 2017-2022 ($ bn)
      • Table The US - Year-over-year growth 2018-2022 (%)
    • France
      • Table France - Market size and forecast 2017-2022 ($ bn)
      • Table France - Year-over-year growth 2018-2022 (%)
    • Japan
      • Table Japan - Market size and forecast 2017-2022 ($ bn)
      • Table Japan - Year-over-year growth 2018-2022 (%)
    • UK
      • Table UK - Market size and forecast 2017-2022 ($ bn)
      • Table The UK - Year-over-year growth 2018-2022 (%)
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing demand for Irish whiskey and American bourbon
    • Increasing demand for craft whisky
    • Whisky-based tourism
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Allied Blenders and Distillers
      • Table Allied Blenders and Distillers - Overview
      • Table Allied Blenders and Distillers - Business segments
      • Table Allied Blenders and Distillers - Organizational developments
      • Table Allied Blenders and Distillers - Geographic focus
      • Table Allied Blenders and Distillers - Key offerings
    • Bacardi
      • Table Bacardi - Overview
      • Table Bacardi - Business segments
      • Table Bacardi - Organizational developments
      • Table Bacardi - Geographic focus
      • Table Bacardi - Key offerings
    • Beam Suntory
      • Table Beam Suntory - Overview
      • Table Beam Suntory - Business segments
      • Table Beam Suntory - Organizational developments
      • Table Beam Suntory - Geographic focus
      • Table Beam Suntory - Key offerings
    • Brown-Forman
      • Table Brown-Forman - Overview
      • Table Brown-Forman - Business segments
      • Table Brown-Forman - Organizational developments
      • Table Brown-Forman - Geographic focus
      • Table Brown-Forman - Key offerings
    • Diageo
      • Table Diageo - Overview
      • Table Diageo - Business segments
      • Table Diageo - Organizational developments
      • Table Diageo - Geographic focus
      • Table Diageo - Segment focus
      • Table Diageo - Key offerings
    • Pernod Ricard
      • Table Pernod Ricard - Overview
      • Table Pernod Ricard - Business segments
      • Table Pernod Ricard - Organizational developments
      • Table Pernod Ricard - Geographic focus
      • Table Pernod Ricard - Segment focus
      • Table Pernod Ricard - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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