Global Whiskey Market 2025-2029

Whiskey Market 2025-2029

The whiskey market is forecasted to grow by USD 41534.6 mn during 2024-2029, accelerating at a CAGR of 6.5% during the forecast period. The report on the whiskey market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for premium whiskey, emerging online distribution platform, and growing demand for premium single-malt whiskey.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's whiskey market is segmented as below:

By Distribution Channel

  • Off trade
  • On trade
By Product
  • Scotch whiskey
  • American whiskey
  • Canadian whiskey
  • Irish whiskey
  • Others
By Product Type
  • Malt
  • Blended
  • Wheat
  • Rye
  • Others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing demand for irish whiskey and american bourbon as one of the prime reasons driving the whiskey market growth during the next few years. Also, increasing demand for craft whiskey and whiskey-based tourism will lead to sizable demand in the market.

The report on the whiskey market covers the following areas:
  • Whiskey Market sizing
  • Whiskey Market forecast
  • Whiskey Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading whiskey market vendors that include Allied Blenders and Distillers Ltd, Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Beam Suntory Inc., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo PLC, Heaven Hill Distillery Inc., John Distilleries Pvt. Ltd., Kirin Holdings Co. Ltd., Luxco Inc., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Sazerac Co. Inc., The Cotswold Distilling Co. Ltd., The Edrington Group Ltd., William Grant and Sons Ltd., and Woodinville Whiskey Co.. Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Whiskey Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Whiskey Market 2019 - 2023 ($ million)
    • Distribution Channel segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Product Type segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on global whiskey market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Off trade - Market size and forecast 2024-2029
      • Table Data Table on Off trade - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Off trade - Year-over-year growth 2024-2029 (%)
    • On trade - Market size and forecast 2024-2029
      • Table Data Table on On trade - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on On trade - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Scotch whiskey - Market size and forecast 2024-2029
      • Table Data Table on Scotch whiskey - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Scotch whiskey - Year-over-year growth 2024-2029 (%)
    • American whiskey - Market size and forecast 2024-2029
      • Table Data Table on American whiskey - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on American whiskey - Year-over-year growth 2024-2029 (%)
    • Canadian whiskey - Market size and forecast 2024-2029
      • Table Data Table on Canadian whiskey - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canadian whiskey - Year-over-year growth 2024-2029 (%)
    • Irish whiskey - Market size and forecast 2024-2029
      • Table Data Table on Irish whiskey - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Irish whiskey - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Product Type
    • Market segments
      • Table Data Table on Product Type - Market share 2024-2029 (%)
    • Comparison by Product Type
      • Table Data Table on Comparison by Product Type
    • Malt - Market size and forecast 2024-2029
      • Table Data Table on Malt - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Malt - Year-over-year growth 2024-2029 (%)
    • Blended - Market size and forecast 2024-2029
      • Table Data Table on Blended - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Blended - Year-over-year growth 2024-2029 (%)
    • Wheat - Market size and forecast 2024-2029
      • Table Data Table on Wheat - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Wheat - Year-over-year growth 2024-2029 (%)
    • Rye - Market size and forecast 2024-2029
      • Table Data Table on Rye - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Rye - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product Type
      • Table Data Table on Market opportunity by Product Type ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing demand for premium whiskey
      • Emerging online distribution platform
      • Growing demand for premium single-malt whiskey
    • Market challenges
      • Increasing competition from other alcoholic beverages
      • Increasing campaigns against alcohol consumption
      • Stringent government regulations and guidelines
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing demand for Irish whiskey and American bourbon
      • Increasing demand for craft whiskey
      • Whiskey-based tourism
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Allied Blenders and Distillers Ltd
    • Asahi Group Holdings Ltd.
    • Bacardi and Co. Ltd.
    • Beam Suntory Inc.
    • Brown Forman Corp.
    • Campari Group
    • Constellation Brands Inc.
    • Diageo PLC
    • Heaven Hill Distillery Inc.
    • John Distilleries Pvt. Ltd.
    • Kirin Holdings Co. Ltd.
    • Luxco Inc.
    • LVMH Moet Hennessy Louis Vuitton SE
    • Pernod Ricard SA
    • William Grant and Sons Ltd.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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