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Global Whiskey Market 2019-2023

Global Whiskey Market 2019-2023

Global Whiskey Market: About this market

Whiskey is an alcoholic beverage, which is distilled from malted grains such as rye, corn, or barley. Technavio’s whiskey market analysis considers sales from the Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and other segments. The sales are made through off-trade and on-trade distribution channels. Our analysis also considers the sales of whiskey in APAC, Europe, MEA, North America, and South America. In 2018, the Scotch whiskey segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the rising popularity of Scotch whiskey-based tourism, increasing promotional activities by Scotch whiskey brands to attract customers, and presence of many Scotch whiskey distilleries will significantly help the market segment in maintaining its leading position. Also, our global whiskey report has observed market growth factors such as increasing number of product launches, opening of new whiskey distilleries, and growing popularity of whiskey-based tourism. However, product recalls, increasing availability of other alcoholic beverages, and increasing number of campaigns to reduce alcohol consumption may hamper the growth of the whiskey industry over the forecast period.

Global Whiskey Market: Overview

Growing popularity of whiskey-based tourism

Vendors are focusing on promoting whiskey-based tourism, which has increased the spending on distilleries. The majority of the visitors to Scottish distilleries are from the US, Germany, India, China, and Japan. Therefore, the growing popularity of whiskey-based tourism will lead to the expansion of the whiskey market at a CAGR of almost 6% during the forecast period.

Growing demand for whiskey in connected bottles

Vendors are focusing on offering differentiated products to increase customer base and gain a competitive edge. In line with this factor, vendors have started offering connected whiskey bottles, which have been incorporated with IoT and NFC technologies. Vendors can easily upload promotional offers through these bottles, which can be directly accessed by customers through their smartphones. These connected bottles will also allow market vendors to enhance their customer relationship. Therefore, this trend will have a positive impact on the overall market growth during 2019-2023.

For the detailed list of factors that will drive the global whiskey market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global whiskey market is fragmented. Technavio’s robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading whiskey manufacturers, which include Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.

Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
Market segmentation by product
Comparison by product
Scotch whiskey - Market size and forecast 2018-2023
American whiskey - Market size and forecast 2018-2023
Canadian whiskey - Market size and forecast 2018-2023
Irish whiskey - Market size and forecast 2018-2023
Others - Market size and forecast 2018-2023
Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
Market segmentation by distribution channel
Comparison by distribution channel
Off-trade - Market size and forecast 2018-2023
On-trade - Market size and forecast 2018-2023
Market opportunity by distribution channel
PART 09: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2018-2023
North America - Market size and forecast 2018-2023
Europe - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
MEA - Market size and forecast 2018-2023
Key leading countries
Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 12: MARKET TRENDS
New marketing campaigns for whiskey
Growing demand for whiskey in connected bottles
Growing focus of vendors on premiumization of whiskey
PART 13: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 14: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Allied Blenders and Distillers Pvt. Ltd.
Bacardi Global Brands Ltd.
Brown-Forman Corp.
Diageo Plc
Pernod Ricard SA
Suntory Holdings Ltd.
PART 15: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
Exhibit 01: Product overview
Exhibit 02: Global food and beverages market
Exhibit 03: Segments of global food and beverages market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Product - Market share 2018-2023 (%)
Exhibit 19: Comparison by product
Exhibit 20: Scotch whiskey - Market size and forecast 2018-2023 ($ billions)
Exhibit 21: Scotch whiskey - Year-over-year growth 2019-2023 (%)
Exhibit 22: American whiskey - Market size and forecast 2018-2023 ($ billions)
Exhibit 23: American whiskey - Year-over-year growth 2019-2023 (%)
Exhibit 24: Canadian whiskey - Market size and forecast 2018-2023 ($ billions)
Exhibit 25: Canadian whiskey - Year-over-year growth 2019-2023 (%)
Exhibit 26: Irish whiskey - Market size and forecast 2018-2023 ($ billions)
Exhibit 27: Irish whiskey - Year-over-year growth 2019-2023 (%)
Exhibit 28: Others - Market size and forecast 2018-2023 ($ billions)
Exhibit 29: Others - Year-over-year growth 2019-2023 (%)
Exhibit 30: Market opportunity by product
Exhibit 31: Customer landscape
Exhibit 32: Distribution channel - Market share 2018-2023 (%)
Exhibit 33: Comparison by distribution channel
Exhibit 34: Off-trade - Market size and forecast 2018-2023 ($ billions)
Exhibit 35: Off-trade - Year-over-year growth 2019-2023 (%)
Exhibit 36: On-trade - Market size and forecast 2018-2023 ($ billions)
Exhibit 37: On-trade - Year-over-year growth 2019-2023 (%)
Exhibit 38: Market opportunity by distribution channel
Exhibit 39: Market share by geography 2018-2023 (%)
Exhibit 40: Geographic comparison
Exhibit 41: APAC - Market size and forecast 2018-2023 ($ billions)
Exhibit 42: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 43: North America - Market size and forecast 2018-2023 ($ billions)
Exhibit 44: North America - Year-over-year growth 2019-2023 (%)
Exhibit 45: Europe - Market size and forecast 2018-2023 ($ billions)
Exhibit 46: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 47: South America - Market size and forecast 2018-2023 ($ billions)
Exhibit 48: South America - Year-over-year growth 2019-2023 (%)
Exhibit 49: MEA - Market size and forecast 2018-2023 ($ billions)
Exhibit 50: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 51: Key leading countries
Exhibit 52: Market opportunity
Exhibit 53: Impact of drivers and challenges
Exhibit 54: Vendor landscape
Exhibit 55: Landscape disruption
Exhibit 56: Vendors covered
Exhibit 57: Vendor classification
Exhibit 58: Market positioning of vendors
Exhibit 59: Allied Blenders and Distillers Pvt. Ltd. - Vendor overview
Exhibit 60: Allied Blenders and Distillers Pvt. Ltd. - Product segments
Exhibit 61: Allied Blenders and Distillers Pvt. Ltd. - Key offerings
Exhibit 62: Bacardi Global Brands Ltd. - Vendor overview
Exhibit 63: Bacardi Global Brands Ltd. - Product segments
Exhibit 64: Bacardi Global Brands Ltd. - Organizational developments
Exhibit 65: Bacardi Global Brands Ltd. - Key offerings
Exhibit 66: Brown-Forman Corp. - Vendor overview
Exhibit 67: Brown-Forman Corp. - Product segments
Exhibit 68: Brown-Forman Corp. - Organizational developments
Exhibit 69: Brown-Forman Corp. - Geographic focus
Exhibit 70: Brown-Forman Corp. - Segment focus
Exhibit 71: Brown-Forman Corp. - Key offerings
Exhibit 72: Diageo Plc - Vendor overview
Exhibit 73: Diageo Plc - Product segments
Exhibit 74: Diageo Plc - Organizational developments
Exhibit 75: Diageo Plc - Geographic focus
Exhibit 76: Diageo Plc - Segment focus
Exhibit 77: Diageo Plc - Key offerings
Exhibit 78: Pernod Ricard SA - Vendor overview
Exhibit 79: Pernod Ricard SA - Product segments
Exhibit 80: Pernod Ricard SA - Organizational developments
Exhibit 81: Pernod Ricard SA - Geographic focus
Exhibit 82: Pernod Ricard SA - Segment focus
Exhibit 83: Pernod Ricard SA - Key offerings
Exhibit 84: Suntory Holdings Ltd. - Vendor overview
Exhibit 85: Suntory Holdings Ltd. - Business segments
Exhibit 86: Suntory Holdings Ltd. - Organizational developments
Exhibit 87: Suntory Holdings Ltd. - Geographic focus
Exhibit 88: Suntory Holdings Ltd. - Segment focus
Exhibit 89: Suntory Holdings Ltd. - Key offerings
Exhibit 90: Validation techniques employed for market sizing
Exhibit 91: Definition of market positioning of vendors

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