Market Research Logo

Global Wet Tissue and Wipe Market 2017-2021

Global Wet Tissue and Wipe Market 2017-2021

About Wet Tissue and Wipe

Facial wipes are skincare products used to maintain the health of the skin. They have anti-inflammatory, skin smoothing, anti-aging (anti-wrinkle and anti-sagging), ultra-violet (UV) protection, and acne prevention properties. They also help with rejuvenation and regeneration, moisturizing and nourishing, skin brightening, protection and conditioning of dry and damaged skin.

Technavio’s analysts forecast the global wet tissue and wipe market to grow at a CAGR of 6.26% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global wet tissue and wipe market for 2017-2021. To calculate the market size, the report considers the value sales of wet tissue and wipe products.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Wet Tissue and Wipe Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • 3M
  • Kimberly-Clark
  • S.C. Johnson & Son
  • The Clorox Company
  • Unilever
Other prominent vendors
  • Beiersdorf
  • Converting Wet Wipes
  • Procter & Gamble
  • Johnson & Johnson
  • Edgewell
  • Pigeon
  • Unicharm
  • Diamond Wipes International
  • DR. Fischer
  • Essity
  • LENZING
  • Mogul
  • Nice-Pak Products
  • Vinda International Holdings
  • Henkel
  • PDI Healthcare
  • GAMA Healthcare
  • Sage Products
Market driver
  • Consciousness and awareness of hygiene
  • For a full, detailed list, view our report
Market challenge
  • Price fluctuation of nonwoven fabric
  • For a full, detailed list, view our report
Market trend
  • Growing online retailing of wet tissues and wipes
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Wet Tissue and Wipe Market 2017-2021

Technavio recognizes the following companies as the key players in the global wet tissue and wipe market: 3M, Kimberly-Clark, S.C. Johnson & Son, The Clorox Company, and Unilever.

Other Prominent Vendors in the market are: Beiersdorf, Converting Wet Wipes, Procter & Gamble, Johnson & Johnson, Edgewell, Pigeon, Unicharm, Diamond Wipes International, DR. Fischer, Essity, LENZING, Mogul, Nice-Pak Products, Vinda International Holdings, Henkel, PDI Healthcare, GAMA Healthcare, and Sage Products.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing online retailing of wet tissues and wipes. The competition in the global wet tissue and wipe market is extremely high. Hence, to increase their product visibility and revenue, companies have taken to marketing their products online through their own web portals and third-party sellers. For example, Procter & Gamble distribute its products through its own web portal.”

According to the report, one of the major drivers for this market is Consciousness and awareness of hygiene. Personal hygiene is very important for a healthy lifestyle because it helps to prevent falling prey to harmful infections and other diseases. The governments of many developing countries and big companies are making efforts to create awareness of the benefits of personal hygiene. The growing adoption of products that help to maintain hygiene may help to propel the growth of the global wet tissue and wipe market during the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is Price fluctuation of nonwoven fabric. Nonwoven fabric as a raw material is mainly used to manufacture wet wipes as they can be used as both dry and wet wipes. About 61% to 63% of nonwoven fabrics are utilized for the manufacture of disposable wipes.

Companies Mentioned

3M, Kimberly-Clark, S.C. Johnson & Son, The Clorox Company, and Unilever, Beiersdorf, Converting Wet Wipes, Procter & Gamble, Johnson & Johnson, Edgewell, Pigeon, Unicharm, Diamond Wipes International, DR. Fischer, Essity, LENZING, Mogul, Nice-Pak Products, Vinda International Holdings, Henkel, PDI Healthcare, GAMA Healthcare, and Sage Products.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global facial wipes market 2016-2021 ($ millions)
  • Market landscape
    • Market overview
      • Table Global wet tissue and wipe market
    • Market size and forecast
      • Table Global wet tissue and wipe market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channels
    • Global wet tissue and wipe market by distribution channels
      • Table Global wet tissue and wipe market: Segmentation by distribution channels 2016 (% share of revenue)
    • Global wet tissue and wipe market for personal care and household application through offline distribution channel
      • Table Global wet tissue and wipe market for personal care and household application: Segmentation by offline distribution channel 2016 (% share of revenue)
    • Global wet tissue and wipe market through online distribution channel
  • Market segmentation by technology
    • Global wet tissue and wipe market by technology
      • Table Global wet tissue and wipe market: Segmentation by technology 2016 (% share of revenue)
    • Global wet tissue and wipe market by spunlace technology
    • Global wet tissue and wipe market by airlaid technology
    • Global wet tissue and wipe market by wetlaid technology
    • Global wet tissue and wipe market by spunlaid technology
    • Global wet tissue and wipe market by other technologies
  • Market segmentation by application
    • Global wet tissue and wipe market by application
      • Table Global wet tissue and wipe market: Segmentation by application 2016 and 2021 (% share of revenue)
      • Table Global wet tissue and wipe market: Segmentation by application 2016-2021 ($ millions)
    • Global wet tissue and wipe market for personal care application
      • Table Global wet tissue and wipe market personal care application 2016-2021 ($ millions)
    • Global wet tissue and wipe market for household application
      • Table Companies offering household wet tissues and wipes
      • Table Global wet tissue and wipe market for household application 2016-2021 ($ millions)
    • Global wet tissue and wipe market for industrial, commercial, and institutional application
      • Table Global wet tissue and wipe market for industrial, commercial, and institutional application 2016-2021 ($ millions)
  • Geographical segmentation
    • Global wet tissue and wipe market by geography
      • Table Global wet tissue and wipe market: Segmentation by geography 2016 and 2021 (% share of revenue)
      • Table Global wet tissue and wipe market: Segmentation by geography 2016-2021 ($ millions)
    • Wet tissue and wipe market in Europe
      • Table Household disposable income in UK 2012-2016 ($ per capita)
      • Table Population, total in UK 2011-2016 (in millions)
      • Table Urban population in UK 2011-2016 (% of total)
      • Table Individuals using the Internet in UK 2010-2015 (% of population)
      • Table Household disposable income in Germany 2011-2015 ($ per capita)
      • Table Population, total in Germany 2011-2016 (in millions)
      • Table Urban population in Germany 2011-2016 (% of total)
      • Table Individuals using the Internet in Germany 2010-2015 (% of population)
      • Table Household disposable income in Russia 2011-2014 ($ per capita)
      • Table Population, total in Russia 2011-2016 (in millions)
      • Table Urban population in Russia 2011-2016 (% of total)
      • Table Individuals using the Internet in Russia 2010-2015 (% of population)
      • Table Wet tissue and wipe market in Europe 2016-2021 ($ millions)
    • Wet tissue and wipe market in North America
      • Table Population, total in US 2011-2016 (in millions)
      • Table Individuals using the Internet in US 2010-2015 (% of population)
      • Table Urban population in US 2011-2016 (% of total)
      • Table Wet tissue and wipe market in North America 2016-2021 ($ millions)
    • Wet tissue and wipe market in APAC
      • Table Per capita disposable income of urban households in China by income quantile and regions 2014 and 2015 ($)
      • Table Population, total in China 2011-2016 (in millions)
      • Table Individuals using Internet in China 2010-2015 (% of population)
      • Table Urban population in China 2011-2016 (% of total)
      • Table Population, total in Japan 2011-2016 (in millions)
      • Table Individuals using Internet in Japan 2010-2015 (% of population)
      • Table Urban population in Japan 2011-2016 (% of total)
      • Table Wet tissue and wipe market in APAC 2016-2021 ($ millions)
    • Wet tissue and wipe market in ROW
      • Table Population, total in Brazil 2011-2016 (in millions)
      • Table Individuals using the Internet in Brazil 2010-2015 (% of population)
      • Table Urban population in Brazil 2011-2016 (% of total)
      • Table Wet tissue and wipe market in ROW 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Vendor offerings Personal care wet wipes
      • Table Total new privately-owned housing units in US 2013-2016 (number of units)
    • Market challenges
  • Market trends
    • Growing online retailing of wet tissues and wipes
      • Table Individuals using the Internet worldwide (% of population) 2010-2015
    • High demand for small packs and multifunctional wet tissues and wipes
      • Table Procter & Gamble: Product portfolio
    • Increased demand for specialty wipes
      • Table Petkin: Product portfolio
    • Rise in the demand for eco-friendly wipes
  • Vendor landscape
    • Competitive scenario
      • Table Key competitive strategies of vendors
    • Comparative analysis of key vendors
      • Table Key vendors: Benchmarking on geographical presence
  • Key vendor analysis
    • 3M
      • Table 3M: Business segmentation 2016 (% share of revenue)
      • Table 3M: Geographical segmentation 2016 (% share of revenue)
      • Table 3M: Product portfolio
    • Kimberly-Clark
      • Table Kimberly-Clark: Business segmentation 2016 (% share of revenue)
      • Table Kimberly-Clark: Product portfolio
    • S. C. Johnson & Son
      • Table S.C. Johnson & Son: Business segmentation
      • Table S.C. Johnson & Son: Product portfolio
    • The Clorox Company
      • Table The Clorox Company: Business segmentation 2016 (% share of revenue)
      • Table The Clorox Company: Geographical segmentation 2016 (% share of revenue)
      • Table The Clorox Company: Product portfolio
    • Unilever
      • Table Unilever: Business segmentation 2016 (% share of revenue)
      • Table Unilever: Geographical segmentation 2016 (% share of revenue)
      • Table Unilever: Product portfolio
    • Other prominent vendors
      • Table Other prominent vendors providing products for residential and personal care purposes
      • Table Other prominent vendors providing products for both residential and commercial purposes
      • Table Other prominent vendors providing products for both industrial and commercial purposes
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report