Global Waterproof Speakers Market 2017-2021
About Waterproof Speakers
Waterproof speakers are electronic devices that can be operated through smartphones, tablets, or other internet-enabled devices through Wi-Fi and Bluetooth technologies. Waterproof speakers are portable and water resistant. They can be used while taking showers and outdoors (in pools) for entertainment. The global portable speakers market is considered the parent market for global waterproof speakers market. Waterproof speakers form a product category of portable speakers.
Technavio’s analysts forecast the global waterproof speakers market to grow at a CAGR of 8.68% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global waterproof speakers market for 2017-2021. To calculate the market size, the report considers the value sales of waterproof speakers
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Waterproof Speakers Market 2017-2021
Technavio recognizes the following companies as the key players in the global waterproof speakers market: Bose Corporation, HARMAN International, LIXIL Group, Panasonic Corporation, and Sony Corporation
Other Prominent Vendors in the market are: Abco Tech, Adesso, Aduro Products, Kohler, Liger Electronics, and Logitech.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Digital marketing and social media complementing market growth. The advent of the internet and the popularity of digital marketing and social media have brought a radical change in the promotional and marketing activities of vendors in the market. The vendors in the market are launching several digital marketing campaigns and promotional activities to enrich the penetration of waterproof speakers in the global market. Such campaigns and activities are, of late, executed through digital and social platforms such as YouTube, Facebook, LinkedIn, Instagram, and Pinterest. The social media has become the leading platform for product marketing and customer engagement in the global waterproof speakers market.”
According to the report, one of the major drivers for this market is Increase in adoption of smart home solutions. The growing need for technologically advanced home spaces has increased the demand for residential automation systems among customers. Smart homes are incorporated with security systems, lighting systems, and entertainment systems. In addition, home automation systems also help a consumer to monitor and control all appliances with the help of a controller. Waterproof speakers are increasingly incorporated in smart homes. Multiple vendors of waterproof speakers are incorporating smart technology in their products.
Further, the report states that one of the major factors hindering the growth of this market is Lack of product awareness in developing countries. The awareness on home décor products, home entertainment products and services, smart homes, and home furnishing products is less in the developing economies of APAC such as India and China. Low awareness translates to minimal consumer aspirations to own the product. Thus, consumers in developing economies do not, in general, invest their time to analyze product specifications or the augmented benefits of a product. A number of operational and economic factors, too, contribute toward the lack of product and technological awareness in developing countries. The market in developing economies is less concentrated; this reduces the influence of marketing and promotional campaigns in such economies, thereby reducing the degree of overall product visibility.
Bose Corporation, HARMAN International, LIXIL Group, Panasonic Corporation, and Sony Corporation, Abco Tech, Adesso, Aduro Products, Kohler, Liger Electronics, and Logitech.
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