Global Waterborne Architectural Coatings Market 2015-2019
About Waterborne Architectural Coatings
Coatings are used to protect a surface and/or enhance its appearance. Architectural coatings are applied to commercial and residential buildings. They protect buildings from elements such as moisture, UV radiation, and microbes. Paints, primers, lacquers, varnishes, and stains are some of the major types of architectural coating products. These products are manufactured using resins such as acrylics, alkyds, polyesters, and polyurethanes. The market can be broadly classified into two major types: solvent-borne and waterborne coatings. Waterborne coatings use water as their solvent, thereby making these coatings environmentally friendly and easy to apply. Increasing awareness of VOC emissions is expected to lead to a rise in demand for waterborne coatings over the coming years.
Technavio's analysts forecast the global waterborne architectural coatings market to post a CAGR of 6.29% during the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global waterborne architectural coatings market for the period 2015-2019.
To arrive at a ranking of the leading vendors in the market and to calculate the market size, the report considers revenue generated through sales of waterborne architectural coatings by vendors. It also presents the vendor landscape and a corresponding detailed analysis of the top ten vendors in the global waterborne architectural coatings market. The report also provides data on the different segments of the market based on the following:
Technavio Announces the Publication of its Research Report – Global Waterborne Architectural Coatings Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Waterborne Architectural Coatings Market: AkzoNobel NV, Asian Paints, BASF SE, Benjamin Moore & Co., DAW SE, Masco Corp., Nippon Paint, PPG Industries Inc., The Sherwin-Williams Co. and The Valspar Corp.
Other Prominent Vendors in the market are: Adex, Axalta, Berger Paints, Brillux, Colorado Paint, Dulux Australia, Dunn-Edwards, IFS Coatings, Jotun, Kansai, KEIM Mineral Coatings of America, Kelly-Moore Paints, Cromology, Meffert, Morrells, Pintuco, RPM International, Schaepman, Tikkurila and Tnemec
Commenting on the report, an analyst from Technavio’s team said: “Vendors are focusing on unique color schemes to differentiate their products and attract buyers by introducing unique colors and implementing marketing communication programs to enhance brand awareness. The market is expected to witness an increase in the use of different color combinations to enhance the esthetic appeal of coated surfaces.”
According to the report, increasing investment in the development of infrastructure in the APAC region and Latin America has contributed to the growing demand for architectural coatings, especially from the commercial sector. The growth of the housing market in various countries in the APAC region and Latin America such as Peru, Colombia, Chile, India, Thailand, Philippines, and Indonesia has led to an increase in demand for architectural coatings from residential end-users.
Further, the report states that there are many architectural coating products available in the market that have different formulations, characteristics, and performance. The availability of such a wide range of products, combined with a lack of consumer awareness, is resulting in losses for vendors for certain products.
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