About Water-Based Personal Lubricant
Water based lubricants are the most commonly used personal lubricants and are safe for use with condoms and other sex toys such as dildos. They generally contain glycerin and propylene glycol, which are known to cause allergic reactions or irritation among some users. Their viscosity can be altered by adjusting their water content.
Technavio’s analysts forecast the global water-based personal lubricant market to grow at a CAGR of 6.75% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global water-based personal lubricant market for 2016-2020. To calculate the market size, the report considers the revenue generated from retail sales of water-based lubricants sold through the following distribution channels.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Water Based Personal Lubricant Market 2016-2020
Technavio recognizes the following companies as the key players in the global water-based personal lubricant market: BioFilm, Church & Dwight, Reckitt Benckiser, and Topco.
Other Prominent Vendors in the market are: Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, and Trigg Laboratories.
Commenting on the report, an analyst from Technavio’s team said: “Consumers are becoming more empowered with increased awareness and supportive environment. People are increasingly using sex toys and lubricants to enhance their sexual experience. Masturbation aids such as water-based personal lubricants, sold through retail and online channels, help satisfy consumers' sexual fantasies. The development of bondage, domination, submission, and masochism (BDSM) concept and the acceptance of homosexuality, which was earlier viewed as a taboo in most cultures, have led to increased exploration of sexual fantasies, thereby strengthening the demand for water-based lubricants in the market.”
According to the report, with a change in cultural mores, there has been an increase in the customer acceptance of sexual wellness products such as personal lubricants. The change is due to the increased exposure toward the internet, TV shows, and erotic fiction, growing awareness of sexual wellness products among women, rise in acceptance of sex as an integral part of personal relationships, and realization that sexual pleasure is different from porn.
Further, the report states that although sexual wellness products are gradually being accepted in society, consumers are concerned about the side effects of these products. The ingredients and materials used in these products need to be scrutinized as they come in direct contact with the intimate areas, making the skin prone to reactions such as numbness, pain, irritation, and inflammation or swelling.
BioFilm, Church & Dwight, Reckitt Benckiser, Topco, Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, Trigg Laboratories.
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