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Global Water-based Personal Lubricant Market 2016-2020

About Water-Based Personal Lubricant

Water based lubricants are the most commonly used personal lubricants and are safe for use with condoms and other sex toys such as dildos. They generally contain glycerin and propylene glycol, which are known to cause allergic reactions or irritation among some users. Their viscosity can be altered by adjusting their water content.

Technavio’s analysts forecast the global water-based personal lubricant market to grow at a CAGR of 6.75% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global water-based personal lubricant market for 2016-2020. To calculate the market size, the report considers the revenue generated from retail sales of water-based lubricants sold through the following distribution channels.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Water-Based Personal Lubricant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BioFilm
  • Church & Dwight
  • Reckitt Benckiser
  • Topco Sales
Other prominent vendors
  • Ansell
  • Blossom Organics
  • Bodywise
  • Clean stream
  • Cumming Corporation
  • Good Clean Love
  • Hathor Professional Skincare
  • HLL Lifecare
  • Live Well Brands
  • Lovehoney Group
  • Maximuslube
  • Passion Lube
  • Sensuous Beauty
  • Sliquid
  • Smile Makers – Wellness and Beauty
  • The Yes Company
  • Trigg Laboratories.
Market driver
  • Increase in customer acceptance
  • For a full, detailed list, view our report
Market challenge
  • Side effects
  • For a full, detailed list, view our report
Market trend
  • Rise in awareness among consumers
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Water Based Personal Lubricant Market 2016-2020

Technavio recognizes the following companies as the key players in the global water-based personal lubricant market: BioFilm, Church & Dwight, Reckitt Benckiser, and Topco.

Other Prominent Vendors in the market are: Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, and Trigg Laboratories.

Commenting on the report, an analyst from Technavio’s team said: “Consumers are becoming more empowered with increased awareness and supportive environment. People are increasingly using sex toys and lubricants to enhance their sexual experience. Masturbation aids such as water-based personal lubricants, sold through retail and online channels, help satisfy consumers' sexual fantasies. The development of bondage, domination, submission, and masochism (BDSM) concept and the acceptance of homosexuality, which was earlier viewed as a taboo in most cultures, have led to increased exploration of sexual fantasies, thereby strengthening the demand for water-based lubricants in the market.”

According to the report, with a change in cultural mores, there has been an increase in the customer acceptance of sexual wellness products such as personal lubricants. The change is due to the increased exposure toward the internet, TV shows, and erotic fiction, growing awareness of sexual wellness products among women, rise in acceptance of sex as an integral part of personal relationships, and realization that sexual pleasure is different from porn.

Further, the report states that although sexual wellness products are gradually being accepted in society, consumers are concerned about the side effects of these products. The ingredients and materials used in these products need to be scrutinized as they come in direct contact with the intimate areas, making the skin prone to reactions such as numbness, pain, irritation, and inflammation or swelling.

Companies Mentioned

BioFilm, Church & Dwight, Reckitt Benckiser, Topco, Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, Trigg Laboratories.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Key countries
    • Vendor analysis
      • Table Global water-based personal lubricant market segmentation: Overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Overview: Global water-based personal lubricant market 2016-2020
    • Evaluation of buying behavior of consumers worldwide
      • Table Stakeholder chart for global water-based personal lubricant market
  • Market landscape
    • Market overview
      • Table Product segments of personal lubricants
      • Table Comparison of different types of personal lubricants
      • Table Market comparison of global markets
    • Market size and forecast
      • Table Global water-based personal lubricant market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
    • Market overview
      • Table Global water-based personal lubricant market by distribution channel 2015 and 2020
      • Table Global water-based personal lubricant market by distribution channel by share 2015-2020 (%)
      • Table Opportunity analysis of global water-based personal lubricant market
      • Table Online retail in global water-based personal lubricant market 2015-2020 ($ billions)
      • Table Region-wise internet users 2016 (%)
      • Table Retail outlets and specialty stores in global water-based personal lubricant market 2015-2020 ($ billions)
      • Table Global water-based personal lubricant market segmentation by geography 2015 and 2020
      • Table Global water-based personal lubricant market segmentation by share 2015-2020 (%)
      • Table Snapshot of geographical segmentation 2015-2020
    • Water-based lubricants market in APAC
      • Table Water-based personal lubricant market in APAC 2015-2020 ($ millions)
      • Table Key countries
    • Water-based personal lubricant market in Americas
      • Table Water-based personal lubricant market in Americas 2015-2020 ($ millions)
      • Table Mapping of top US states based on per capita expenditure on sex toys
      • Table User demographic of vibrators in the US 2015
    • Water-based personal lubricant market in EMEA
      • Table Water-based personal lubricant market in EMEA 2015-2020 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Factors influencing buying pattern online
    • Table Growth of e-commerce industry 2008-2015
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • BioFilm
    • Church & Dwight
    • Reckitt Benckiser
    • Topco Sales
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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