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Global Water Softener Market 2016-2020

About the Water Softener Market

Increased awareness about the benefits of using soft water for daily household chores is driving the global water softener market for the residential segment.Also, rapid urbanization and industrialization in emerging countries are affecting the quality of water. While developed countries have centralized plants for water treatment to remove calcium and magnesium compounds, developing countries are yet to develop such infrastructure. The demand for water softeners will be driven primarily by increased health consciousness, technological innovations in the market, and the emergence of domestic players in smaller markets.

Technavio’s analysts forecast the Global Water Softener Market to grow at a CAGR of 6.98% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Global Water Softener Market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of water softeners for the residential segment.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Water Softener Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Culligan
  • Ecowater
  • GE
  • Whirlpool
  • 3M
Other prominent vendors
  • Axel Johnson
  • Canature
  • Hague Quality Water
  • Ion Exchange India
  • Kenmore
Market driver
  • Purchases to complement reverse osmosis water purification units
  • For a full, detailed list, view our report
Market challenge
  • Alternative technologies for softening water
  • For a full, detailed list, view our report
Market trend
  • Connectivity-enabled innovations
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Water Softener Market 2016-2020"

Technavio recognizes the following companies as the key players in the Global Water Softener Market: Culligan, Ecowater, GE, Whirlpool, and 3M."

Other Prominent Vendors in the market are: Axel Johnson, Canature, Hague Quality Water, Ion Exchange India, and Kenmore. "

Commenting on the report, an analyst from Technavio’s team said: “One trend sweeping the market is connectivity-enabled innovations. Home automation is a trend in the home appliances market. The widespread availability of wireless and mobile technologies and the introduction of connected devices and the Internet of things (IoT) have encouraged many users to shift to smart appliances. It is estimated that by 2020, there will be 70 million smart households in Europe and North America, with most household appliances monitored and controlled wirelessly using the Internet.”"

According to the report, a key growth driver is the purchases made by consumers to complement RO water purification units. RO membranes are fragile and inadequate in removing or reducing calcium and magnesium compounds in the water. To prevent this and extend product lifespan, consumers are installing water softeners with RO water purifiers. A water softener and an RO water purifier are an effective combination. While the water softener gives soft water for the entire home, RO water purifier enhances the quality of drinking water by removing most impurities including hydrocarbons, cadmium, pesticides, and other. "

Further, the report states that one challenge that could restrict market growth is the availability of alternative technologies for softening water.

Companies Mentioned

Culligan, Ecowater, GE, Whirlpool, 3M, Axel Johnson, Canature, Hague Quality Water, Ion Exchange India, Kenmore.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Table Global residential water treatment market
    • Table Global residential water treatment market by POE systems 2015-2020 ($ billions)
    • Table Major types of water softeners
    • Table Global water softener market 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global water softener market by geography 2015-2020
      • Table Global water softener market by geography 2015-2020 ($ millions)
      • Table Global water softener market by geography 2015
      • Table Global water softener market by geography 2020
      • Table Global water softener market by geography 2015-2020 (%)
    • Water softener market in APAC
      • Table Water softener market in APAC ($ millions)
    • Water softener market in North America
      • Table Water softener market in North America ($ millions)
    • Water softener market in Europe
      • Table Water softener market in Europe ($ millions)
    • Water softener market in ROW
      • Table Water softener market in ROW ($ millions)
      • Table Middle-class population in ROW (in millions)
  • Market drivers
    • Table Global RO water purifier market 2015-2020 ($ billions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Comparison of TDS content in water from different sources
    • Table CNY/INR exchange rate between January 2014 and April 2016
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Factors facilitating the growth of connectivity-enabled innovations
    • Table Number of connected devices 2015-2019 (billion units)
    • Table Percentage of omnichannel shoppers in the US 2014
    • Table Global consumer electronics and appliance rental market 2016-2020 ($billions)
    • Table Global rental market trends 2015
    • Table Construction sector market size and forecast in GCC 2014-2019 ($ billions)
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Culligan
      • Table Culligan: Product segmentation
    • Ecowater
      • Table Ecowater: Product segmentation
    • GE
      • Table GE: Business segmentation by revenue 2014
      • Table GE: Business segmentation by revenue 2013 and 2014 ($billions)
    • Whirlpool
      • Table Strategies used by Whirlpool
      • Table Whirlpool brands as per customer segmentation
      • Table Whirlpool: Business segmentation by revenue 2014
      • Table Whirlpool product offerings
      • Table Whirlpool: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Whirlpool: Geographical segmentation by revenue 2014
    • 3M
      • Table 3M: Business segmentation by revenue 2014
      • Table 3M: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table 3M: Geographical segmentation by revenue 2014
  • Other prominent vendors
    • Table Axel Johnson Inc.: Business segmentation
    • Table Canature: Business segmentation:
    • Table Hague Quality Water: Business segmentation
    • Table Ion Exchange India: Business segmentation
    • Table Kenmore: Business segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

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