Global Vodka Market 2015-2019
Vodka is a mixture of purified water and rectified ethyl alcohol. Vodka is traditionally the product of distillation of fermented grains or potatoes. However, these days many modern brands use other substances such as fruits or sugar.
Technavio's analysts forecast the global vodka market to grow at a CAGR of 0.2% in terms of volume and 2.1% in terms of revenue over the period 2014-2019.
Covered in this Report
The global vodka market can be segmented into two: non-flavored vodka and flavored vodka.
Technavio's report, Global Vodka Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, Americas, APAC, and MEA; it also covers the global vodka market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions
Technavio Announces the Publication of its Research Report – Global Vodka Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Vodka Market: Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard and Russian Standard
Other Prominent Vendors in the market are: Bacardi, Brown-Forman, Central European Distribution, Constellation Spirits, Distell Group, IceBerg Vodka, Proximo Spirits, Savor Stoli, Shiva Distilleries, Soyuz Victan, Suntory, The Wine Group and Tilak Nagar Industries
Commenting on the report, an analyst from Technavio’s team said: “Currently, consumers are becoming health conscious and are seeking healthier option without altering their lifestyles or sacrificing the foods and drinks that they love. As a result, vodka manufacturers are introducing low-calorie vodkas such as Skinny Girl. Apart from reducing the calorie content in the drinks, companies are providing customers with added benefits such as the launch of Devotion Spirits (vodka with protein powder) in 2010 and gluten-free vodka, AnestasiA, in 2012.”
According to the report, with the growing cocktail culture around the world, demand for vodka is also increasing. Vodka is highly demanded as an ingredient in cocktails in bars and restaurants. Further, young generations are moving away from binge drinking habits and enjoy drinking in diverse ways. They make their own cocktails with imported liquors such as vodka and tequila. These younger generations are more open and are adopting the new drinking culture. As they age and have increased spending power, they will form a huge consumer group for white spirits. As a result, the market is currently being driven by new and innovative cocktails demanded by youngsters and women. Some of the cocktail that contain vodka are the Screwdriver, the Bloody Mary, and Sex on the Beach.
Further, the report states that a major challenge faced by vendors is the increased demand for non-alcoholic beverages.
Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard, Russian Standard, Bacardi, Brown-Forman, Central European Distribution, Constellation Spirits, Distell Group, IceBerg Vodka, Proximo Spirits, Savor Stoli, Shiva Distilleries, Soyuz Victan, Suntory, The Wine Group, Tilak Nagar Industries