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Global Vodka Market 2015-2019

Global Vodka Market 2015-2019

About Vodka

Vodka is a mixture of purified water and rectified ethyl alcohol. Vodka is traditionally the product of distillation of fermented grains or potatoes. However, these days many modern brands use other substances such as fruits or sugar.

Technavio's analysts forecast the global vodka market to grow at a CAGR of 0.2% in terms of volume and 2.1% in terms of revenue over the period 2014-2019.

Covered in this Report

The global vodka market can be segmented into two: non-flavored vodka and flavored vodka.

Technavio's report, Global Vodka Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, Americas, APAC, and MEA; it also covers the global vodka market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions

  • Americas
  • APAC
  • Europe
  • MEA
Key Vendors
  • Belvedere
  • Brown-Forman
  • Diageo
  • Gruppo Campari
  • Pernod Ricard
  • Russian Standard
Other Prominent Vendors
  • Bacardi
  • Brown-Forman
  • Central European Distribution
  • Constellation Spirits
  • Distell Group
  • IceBerg Vodka
  • Proximo Spirits
  • Savor Stoli
  • Shiva Distilleries
  • Soyuz Victan
  • Suntory
  • The Wine Group
  • Tilak Nagar Industries
Key Market Driver
  • Growing Cocktail Culture
  • For a full, detailed list, view our report
Key Market Challenge
  • Competition from Non-alcoholic Beverages
  • For a full, detailed list, view our report
Key Market Trend
  • Increasing Demand for Healthy Vodka
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Vodka Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Vodka Market: Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard and Russian Standard

Other Prominent Vendors in the market are: Bacardi, Brown-Forman, Central European Distribution, Constellation Spirits, Distell Group, IceBerg Vodka, Proximo Spirits, Savor Stoli, Shiva Distilleries, Soyuz Victan, Suntory, The Wine Group and Tilak Nagar Industries

Commenting on the report, an analyst from Technavio’s team said: “Currently, consumers are becoming health conscious and are seeking healthier option without altering their lifestyles or sacrificing the foods and drinks that they love. As a result, vodka manufacturers are introducing low-calorie vodkas such as Skinny Girl. Apart from reducing the calorie content in the drinks, companies are providing customers with added benefits such as the launch of Devotion Spirits (vodka with protein powder) in 2010 and gluten-free vodka, AnestasiA, in 2012.”

According to the report, with the growing cocktail culture around the world, demand for vodka is also increasing. Vodka is highly demanded as an ingredient in cocktails in bars and restaurants. Further, young generations are moving away from binge drinking habits and enjoy drinking in diverse ways. They make their own cocktails with imported liquors such as vodka and tequila. These younger generations are more open and are adopting the new drinking culture. As they age and have increased spending power, they will form a huge consumer group for white spirits. As a result, the market is currently being driven by new and innovative cocktails demanded by youngsters and women. Some of the cocktail that contain vodka are the Screwdriver, the Bloody Mary, and Sex on the Beach.

Further, the report states that a major challenge faced by vendors is the increased demand for non-alcoholic beverages.

Companies Mentioned

Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard, Russian Standard, Bacardi, Brown-Forman, Central European Distribution, Constellation Spirits, Distell Group, IceBerg Vodka, Proximo Spirits, Savor Stoli, Shiva Distilleries, Soyuz Victan, Suntory, The Wine Group, Tilak Nagar Industries

  • Executive Summary
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Global Overview
    • Table Global Economic Scenario 2008-2013
    • Some Major Countries and Their Economic Status
      • Table Some Major Countries of the World and their Economic Status 2013
      • Overview of Macroeconomic Factors of Major Countries
        • Table Macroeconomic Factors of Major Countries 2013
  • Market Landscape
    • Market Overview
      • Table Overview of Global Vodka Market
    • Market Size and Forecast by Volume
      • Table Global Vodka Market 2014-2019 (liters in millions)
    • Market Size and Forecast by Revenue
      • Table Global Vodka Market 2014-2019 ($ billion)
    • Comparative Analysis of Global Spirits Market and Global Vodka Market
      • Table Comparative Analysis of Global Spirits Market and Global Vodka Market 2014
    • Five Forces Analysis
  • Market Segmentation by Product
    • Global Vodka Market by Product 2014
      • Table Global Vodka Market 2014 and 2019
    • Global Non-flavored Market
      • Market Size and Forecast
        • Table Global Non-flavored Vodka Market 2014-2019 (liters in millions)
    • Global Flavored Vodka Market
      • Market Size and Forecast
        • Table Global Flavored Vodka Market 2014-2019 (liters in millions)
    • Key Flavored Vodka Consuming Countries
      • Table Key Flavored Vodka Consuming Countries 2014
  • Market Segmentation by Price Category
    • Global Vodka Market by Price Category 2014
      • Table Global Vodka Market by Price Category 2014
    • Global Low-priced Vodka Market
      • Market Size and Forecast
        • Table Global Low-priced Vodka Market 2014-2019 (liters in millions)
    • Global Premium-priced Vodka Market
      • Market Size and Forecast
        • Table Global Premium-priced Vodka Market 2014-2019 (liters in millions)
    • Key Premium-priced Vodka Consuming Countries
      • Table Key Premium-priced Vodka Consuming Countries 2014
  • Geographical Segmentation
    • Segmentation of Global Vodka Market by Geography 2014
      • Table Global Vodka Market by Geographical Segmentation 2014
      • Table Global Vodka Market by Geographical Segmentation 2014-2019
    • Vodka Market in Europe
      • Market Size and Forecast
        • Table Vodka Market in Europe 2014-2019 (liters in millions)
        • Table Geographical Segmentation of Vodka Market in Europe
    • Vodka Market in Americas
      • Market Size and Forecast
        • Table Vodka Market in Americas 2014-2019 (liters in millions)
    • Vodka Market in APAC
      • Market Size and Forecast
        • Table Vodka Market in APAC 2014-2019 (liters in millions)
    • Vodka Market in MEA
      • Market Size and Forecast
        • Table Vodka Market in MEA 2014-2019 (liters in millions)
  • Key Leading Countries
    • Russia
      • Table Vodka Market in Russia 2014-2019 (liters in millions)
    • US
    • Poland
      • Table Vodka Market in Poland (liters in millions)
    • Ukraine
      • Table Vodka Market in Ukraine 2014-2019 (liters in millions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Key Leading Brands
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Belvedere
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Geographical Segmentation by Revenue 2013
      • SWOT Analysis
    • Brown-Forman
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Brown-Forman: Business Segmentation by Revenue 2014
      • Geographical Segmentation by Revenue 2014
        • Table Brown-Forman: Geographical Segmentation by Revenue 2014
      • Revenue Comparison By Region 2012, 2013 and 2014
        • Table Brown-Forman: Revenue Comparison by Region 2012, 2013 and 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Diageo
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Diageo: Business Segmentation 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Diageo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Diageo: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Gruppo Campari
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Company Name: Business Segmentation 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Gruppo Campari: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Gruppo Campari: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pernod Ricard
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Pernod Ricard: Business Segmentation
      • Geographical Segmentation by Revenue 2013
        • Table Pernod Ricard: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • RSV
      • Key Facts
      • Business Overview
      • Flavors
        • Table RSV: Flavors
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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