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Global Visual Content Market 2017-2021

Global Visual Content Market 2017-2021

About Visual Content

Visual content marketing refers to content marketing that employs visual content rather than text content. Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.

Technavio’s analysts forecast the global visual content market to grow at a CAGR of 7.86% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global visual content market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of visual content.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Visual Content Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • 123RF
  • Dreamstime
  • Fotolia
  • Getty Image
  • Shutterstock
Other prominent vendors
  • Alamy
  • AP Images
  • Depositphotos
  • Dissolve
  • Photofolio
  • Pond5
  • Reuters Pictures
  • Story & Heart
  • VideoBlocks
  • WingClips
Market driver
  • Growing digital marketing aiding the growth of global visual content market
  • For a full, detailed list, view our report
Market challenge
  • Lack of appropriate licensing and legal regulations
  • For a full, detailed list, view our report
Market trend
  • Growing demand for short videos and compact images for mobile devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global visual content market
      • Table Global visual content market value chain
      • Table Industry participants in global visual content market
    • Market size and forecast
      • Table Global visual content market by value 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global visual content market by product
      • Table Global visual content market by product 2016 (% share of revenue)
      • Table Global visual content market by product 2021 (% share of revenue)
      • Table Global visual content market by product 2016-2021 (% share of revenue)
      • Table Global visual content market by product 2016-2021 ($ millions)
    • Global visual content market by still images segment
      • Table Global visual content market by still images segment 2016-2021 ($ millions)
      • Table Segmentation of still images by image type (photography (photos) and creation (others)) 2016 (% share of revenue)
      • Table Segmentation of still images by image type (photography (photos) and creation (others)) 2021 (% share of revenue)
    • Global photos market by representation format
      • Table Global photos market by representation format 2016 and 2021
      • Table Global photos market by representation format 2016 (% share of revenue)
      • Table Global photos market by representation format 2021 (% share of revenue)
    • Global visual content market by video footage segment
      • Table Global visual content market by video footage segment 2016-2021 ($ millions)
  • Market segmentation by application
    • Global visual content market by application
      • Table Global visual content market by application 2016 (% share of revenue)
      • Table Global visual content market by application 2021 (% share of revenue)
      • Table Global visual content market by application 2016-2021 (% share of revenue)
      • Table Global visual content market by application 2016-2021 ($ millions)
    • Global visual content market in editorial application
      • Table Global visual content market in editorial application 2016-2021 ($ millions)
    • Global visual content market in commercial application
      • Table Global visual content market in commercial application 2016-2021 ($ millions)
    • Global visual content market in other applications
      • Table Global visual content market in other applications 2016-2021 ($ millions)
  • Market segmentation by license model
    • Global visual content market by license model
    • Global visual content market for still images product segment by license model
      • Table Global visual content market for still images product segment by license model 2016 (% share of revenue)
      • Table Global visual content market for still images product segment by license model 2021 (% share of revenue)
      • Table Global visual content market for still images product segment by license model 2016 (% share of units sold)
      • Table Global visual content market for still images product segment by license model 2021 (% share of units sold)
    • Global visual content market for RM still images product segment
      • Table Global visual content market for RM still images product segment by value 2016- 2021 ($ millions)
      • Table Global visual content market for RM still images product segment by volume 2016- 2021 (millions of units)
    • Global visual content market for RF still images product segment
      • Table Global visual content market for RF still images product segment by value 2016- 2021 ($ millions)
      • Table Global visual content market for RF still images product segment by volume 2016- 2021 (millions of units)
    • Global visual content market for RM video footage product segment
      • Table Global visual content market for RM video footage product segment by value 2016- 2021 ($ millions)
      • Table Global visual content market for RM video footage product segment by volume 2016-2021 (millions of units)
    • Global visual content market for RF video footage product segment
      • Table Global visual content market for RF video footage product segment by value 2016- 2021 ($ millions)
      • Table Global visual content market for RM video footage product segment by volume 2016-2021 (millions of units)
  • Market segmentation by geography
    • Global visual content market by geography
      • Table Global visual content market by geography 2016 (% share)
      • Table Global visual content market by geography 2021 (% share)
      • Table Global visual content market by geography 2016-2021 ($ millions)
      • Table Global visual content market by geography 2016-2021 (% share)
    • Visual content market in North America
      • Table Visual content market in North America 2016-2021 ($ millions)
    • Visual content market in Europe
      • Table Visual content market in Europe 2016-2021 ($ millions)
    • Visual content market in APAC
      • Table Visual content market in APAC 2016-2021 ($ millions)
    • Visual content market in ROW
      • Table Visual content market in ROW 2016-2021 ($ millions)
  • Key leading countries
    • Table Key leading countries: Market share 2016 (% share)
    • US
    • Germany
    • UK
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
      • Table Average internet speed in various developing countries 2015 (Mbps)
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Growing demand for short videos and compact images for mobile devices
      • Table Global smartphone penetration 2014 and 2020
    • Demand for 360-degree images and videos
    • Infographics: An important B2B content marketing tactic
    • Demand for regional and user-generated content
  • Vendor landscape
    • Competitive scenario
    • Key players in global visual content market
      • Table Key players in global visual content market
      • Table Competitive assessment of top five vendors
  • Key vendor analysis
    • 123RF
      • Table 123RF: Product categories
    • Dreamstime
      • Table Dreamstime: Product categories
    • Fotolia
      • Table Fotolia: Product categories
    • Getty Images
      • Table Getty Images: Product categories
    • Shutterstock
      • Table Shutterstock: Geographical segmentation by revenue 2015
      • Table Shutterstock: Product categories
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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