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Global Virtual Events Market 2017-2021

Global Virtual Events Market 2017-2021

About virtual events

Virtual events are online exhibitions that include breakout sessions, video conferencing, web conferencing, collaboration tools, communication, and social networking. They are used in various sectors such as education, healthcare, hospitality, and finance and banking. Virtual events can be enabled on smartphones, desktops, laptops, and tablets. They can be used to announce the launch of new products, provide additional information to people, and obtain new vendors. The exhibit below represents the differences between physical events and virtual events.

Technavio’s analysts forecast the global virtual events market to grow at a CAGR of 21.97% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global virtual events market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the web conferencing and unified communication and collaboration (UC&C) and video conferencing

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report Global Virtual Events Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe Systems
  • Avaya
  • Cisco Systems
  • Citrix Systems
  • IBM
  • Microsoft
Other prominent vendors
  • 8x8
  • Mitel Networks
  • Alcatel-Lucent
  • Atlassian
  • BroadSoft
  • COREX (PTY)
  • Huawei Technologies
  • Toshiba
  • ubivent
  • Zoom Video Communications
Market driver
  • Rise in number of corporate events
  • For a full, detailed list, view our report
Market challenge
  • Emerging threat from open-source virtual events solutions
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of virtual events in education
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Virtual Events Market 2017-2021

Technavio recognizes the following companies as the key players in the global virtual events market: Adobe Systems, Avaya, Cisco Systems, Citrix Systems, IBM, and Microsoft.

Other Prominent Vendors in the market are: 8x8, Mitel Networks, Alcatel-Lucent, Atlassian, BroadSoft, COREX (PTY), Huawei Technologies, Toshiba, ubivent, and Zoom Video Communications.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing popularity of virtual events in education. The usage of virtual classrooms to impart education is becoming popular, even in traditional educational institutions. This type of training provides study sessions to students anytime and anywhere. In addition, students get free educational sessions that aid in reducing expenses and improving their knowledge.”

According to the report, one of the major drivers for this market is rise in number of corporate events. Organizations hold corporate events for their employees, business partners, and clients. Events are also organized to launch and promote new products and to celebrate the success of the existing products and services. In addition, events are organized to nurture customer relationships and to foster client relations. Delegates expect meetings and events to be organized with efficient time management.

Further, the report states that one of the major factors hindering the growth of this market is emerging threat from open-source virtual events solutions. Open-source solutions are offering solid competition for commercial enterprise event management software. The open-source software can be downloaded and run on all platforms. As the purchasing and licensing costs of the commercial event management software is high, several micro and small-scale enterprises and individual users opt for open-source products, which are freely available on the Internet. The availability of open-source event management software is a major challenge for the propriety event management as a service vendor.

Companies Mentioned

Adobe Systems, Avaya, Cisco Systems, Citrix Systems, IBM, Microsoft, 8x8, Mitel Networks, Alcatel-Lucent, Atlassian, BroadSoft, COREX (PTY), Huawei Technologies, Toshiba, ubivent, Zoom Video Communications.

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Countries covered for market analysis
      • Table Countries covered
    • Major vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Differences between physical events and virtual events
  • Market landscape
    • Market overview
      • Table Virtual events
    • UC&C and video conferencing
      • Table Integration of communications
      • Table Difference between traditional and modern technologies
    • Web conferencing
      • Table Features associated with web conferencing
    • Market developments
  • Market size and forecast
    • Global virtual events market
      • Table Global virtual events market ($ billions)
  • Market segmentation by application
    • Market segmentation by application
      • UC&C and video conferencing market
        • Table Global UC&C and video conferencing market 2016-2021 ($ billions)
    • Web conferencing market
      • Table Global web conferencing market 2016-2021 ($ billions)
  • Segmentation by end-users
  • Geographical segmentation
    • Global virtual events market
      • Table Global virtual events market by geography 2016
      • Table Global virtual events market by geography 2021
    • Virtual events market in Americas
      • Table Virtual events market in Americas 2016-2021 ($ billions)
    • Virtual events market in APAC
      • Table Virtual events market in APAC 2016-2021 ($ billions)
    • Virtual events market in EMEA
      • Table Virtual events market in EMEA 2016-2021 ($ billions)
  • Market drivers
    • Rise in number of corporate events
      • Table Contributions to the US economy by events and meetings 2015 ($ billions)
    • Growing prominence of social networking sites
    • Increasing need to improve competitive responsiveness
    • Rise in convergence of information
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Emerging threat from open-source virtual events solutions
    • Difficulty in selecting the right vendor for event platform and technologies
    • Lack of knowledge about conducting virtual events
    • Interoperability issues among disparate UC&C solutions
    • High cost of implementation
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing popularity of virtual events in education
    • Increasing use of audio conferencing and video conferencing
    • Increased usage of virtual events for recruitment
    • Emergence of SaaS-based virtual events
  • Buying criteria
    • Table Buying criteria for virtual events solutions
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive landscape
    • Vendor matrix
      • Table Vendor matrix: Geographical presence
      • Table Vendor matrix: Features
  • Key vendor profiles
    • Adobe Systems Incorporated
      • Table Recent developments
    • Avaya
      • Table Avaya: Business segmentation by revenue 2015
      • Table Avaya: UC&C products
    • Cisco Systems
      • Table Cisco Systems: UC products
      • Table Recent developments
    • Citrix Systems
    • IBM
      • Table IBM: UC products and services
      • Table Recent developments
    • Microsoft
      • Table Recent Developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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