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Global Video Services Market 2016-2020

Global Video Services Market 2016-2020

About Video Services

Video services refer to the VOD and video streaming services offered by digital content providers. VOD services allow users to access video content on demand either through streaming services or over-the-top (OTT) video services. The revenue is realized from the fee earned by VOD service providers through advertisements, subscriptions, and DTO services. Viewers can sign up for subscription services that are weekly, monthly, or fortnightly. In addition, VOD follows the pay-per-view model, where viewers can pay only for subscribed channels, movies, and shows. The major sources of revenue for video streaming service providers are advertisements and subscriptions.

Technavio’s analysts forecast the global video services market to grow at a CAGR of 24.34% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global video services market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of video services by technology.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Video Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon
  • Apple
  • Google
  • Hulu
  • Netflix
  • YouTube
Other prominent vendors
  • AT&T
  • ActiveVideo
  • TalkTalk TV Store
  • British Telecommunications
  • CinemaNow
  • Cox Communications
  • Deutsche Telekom
  • DirecTV
  • Facebook
  • IndieFlix
  • Pivotshare
  • Popcornflix
  • Redbox
  • Roku
  • Rovi
  • SnagFilms
  • Sony
  • Time Warner
  • Twitch
  • Twitter
  • Uscreen
  • Verizon
  • Vevo
  • Vudu
Market driver
  • Increased preference for control over video content
  • For a full, detailed list, view our report
Market challenge
  • Highly priced security infrastructure
  • For a full, detailed list, view our report
Market trend
  • Evolution of next-generation video streaming devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Video Services Market 2016-2020

Technavio recognizes the following companies as the key players in the global video services market: Amazon, Apple, Google, Hulu, Netflix, and YouTube.

Other Prominent Vendors in the market are: AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, and Vudu.

Commenting on the report, an analyst from Technavio’s team said: “One of the major trends in online classified ads is the increased penetration of RTB. Real-time bidding (RTB) is an online ad serving process. It involves an online bidding process that allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors provide a suitable platform to carry out this auction process. When a customer visits a publisher’s website, it sends a request to the vendor. The vendor sets a floor price for that visitor, and various advertisers are allowed to check the visitor and the floor price and bid accordingly. The winning bid is then selected by the vendor, and the ad of the winning bidder is displayed for the visitor.”

According to the report, increased preference for control over video content will be a key driver for market growth. Viewers have the option to access digital video content through a number of platforms like YouTube and Netflix. Video services give consumers the flexibility to watch the content of their choice at a convenient time. Most often, paid digital video content is free of ads. In the case of free-to-view online video content, consumers are allowed to skip ads while watching videos or movies. Video content is available in different platforms with user-friendly navigation options such as a list of content, corresponding prices, and related content and topics. Users also have the option to rewind and fast-forward videos and movies. Digital video content is available on platforms 24/7, giving viewers access at all times.

Further, the report states that developed countries, such as the US, have a strong customer base that uses smart cards for online payments. In developing countries, the penetration of smart cards among users is substantially low. Customers use other methods of payment, such as cash on delivery. The synchronization of VOD, such as OTT applications, with payment methods in specific countries will be a major challenge for VOD service providers.



Companies Mentioned

Amazon, Apple, Google, Hulu, Netflix, YouTube, AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, Vudu.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Regions considered for global video services market 2015-2020
    • End-user
    • Base year
    • Vendor segmentation
    • Summation error
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global video services market
    • Product life cycle
      • Table Product life cycle of video services 2015 and 2020
    • Global video services market
      • Table Global video services market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Global video services market by technology
      • Table Global video services market by technology 2015-2020 (%)
      • Table Revenue comparison of global video services market by technology 2015-2020 ($ billions)
      • Table CAGR comparison of global video services market by technology 2015-2020 ($ billions)
    • Global VOD market
      • Table Global VOD market 2015-2020 ($ billions)
    • Global video streaming market
      • Table Global video streaming market 2015-2020 ($ billions)
  • Market segmentation by business model
    • Global video services market by business model
      • Table Global video services market by business model 2015-2020 (%)
      • Table Revenue comparison of global video services market by business model 2015-2020 ($ billions)
      • Table CAGR comparison of global video services market by business model 2015-2020 (%)
    • Global video services market by advertising
      • Table Global video services market by advertising 2015-2020 ($ billions)
    • Global video services market by subscription
      • Table Global video services market by subscription 2015-2020 ($ billions)
    • Global video services market by DTO
      • Table Global video services market by DTO 2015-2020 ($ billions)
    • Global video services market by others
      • Table Global video services market by others 2015-2020 ($ billions)
  • Buying criteria
    • Table Buying criteria for video services
  • Geographical segmentation
    • Global video services market by geography
      • Table Global video services market by geography 2015-2020 (%)
      • Table Revenue comparison of global video services market by geography 2015-2020 ($ billions)
      • Table CAGR comparison of global video services market by geography 2015-2020 ($ billions)
    • Video services market in Americas
      • Table Video services market in Americas 2015-2020 ($ billions)
    • Video services market in APAC
      • Table Video services market in APAC 2015-2020 ($ billions)
    • Video services market in EMEA
      • Table Video services market in EMEA 2015-2020 ($ billions)
  • Key leading country
    • US
  • Market drivers
    • Table Global broadband usage by region 2015 (millions of users)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Top five pirated TV series globally
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Key vendors
    • Other prominent vendors
      • Table Other prominent vendors 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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