Global Video Services Market 2016-2020
About Video Services
Video services refer to the VOD and video streaming services offered by digital content providers. VOD services allow users to access video content on demand either through streaming services or over-the-top (OTT) video services. The revenue is realized from the fee earned by VOD service providers through advertisements, subscriptions, and DTO services. Viewers can sign up for subscription services that are weekly, monthly, or fortnightly. In addition, VOD follows the pay-per-view model, where viewers can pay only for subscribed channels, movies, and shows. The major sources of revenue for video streaming service providers are advertisements and subscriptions.
Technavio’s analysts forecast the global video services market to grow at a CAGR of 24.34% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global video services market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of video services by technology.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Video Services Market 2016-2020
Technavio recognizes the following companies as the key players in the global video services market: Amazon, Apple, Google, Hulu, Netflix, and YouTube.
Other Prominent Vendors in the market are: AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, and Vudu.
Commenting on the report, an analyst from Technavio’s team said: “One of the major trends in online classified ads is the increased penetration of RTB. Real-time bidding (RTB) is an online ad serving process. It involves an online bidding process that allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors provide a suitable platform to carry out this auction process. When a customer visits a publisher’s website, it sends a request to the vendor. The vendor sets a floor price for that visitor, and various advertisers are allowed to check the visitor and the floor price and bid accordingly. The winning bid is then selected by the vendor, and the ad of the winning bidder is displayed for the visitor.”
According to the report, increased preference for control over video content will be a key driver for market growth. Viewers have the option to access digital video content through a number of platforms like YouTube and Netflix. Video services give consumers the flexibility to watch the content of their choice at a convenient time. Most often, paid digital video content is free of ads. In the case of free-to-view online video content, consumers are allowed to skip ads while watching videos or movies. Video content is available in different platforms with user-friendly navigation options such as a list of content, corresponding prices, and related content and topics. Users also have the option to rewind and fast-forward videos and movies. Digital video content is available on platforms 24/7, giving viewers access at all times.
Further, the report states that developed countries, such as the US, have a strong customer base that uses smart cards for online payments. In developing countries, the penetration of smart cards among users is substantially low. Customers use other methods of payment, such as cash on delivery. The synchronization of VOD, such as OTT applications, with payment methods in specific countries will be a major challenge for VOD service providers.
Amazon, Apple, Google, Hulu, Netflix, YouTube, AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, Vudu.
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