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Global Video Games Advertising Market 2016-2020

Global Video Games Advertising Market 2016-2020

About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats — physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

Technavio’s analysts forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BrightRoll
  • Flurry
  • Google
  • InMobi
  • InMobi
Other prominent vendors
  • AppNexus
  • Byyd
  • Fiksu
  • iAd
  • Kiip
  • Matomy Media
  • Millennial Media
  • Platform One
  • MobPartner
  • MoPub
  • Tapjoy
  • SpotXchange
  • Tremor Video
  • TubeMogul
Market driver
  • Improved measurement standards
  • For a full, detailed list, view our report
Market challenge
  • High adoption of ad-blocks
  • For a full, detailed list, view our report
Market trend
  • Increased female participation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Video Games Advertising Market 2016-2020

Technavio recognizes the following companies as the key players in the global video games advertising market: BrightRoll, Flurry, Google, InMobi, and InMobi.

Other Prominent Vendors in the market are: AppNexus, Byyd, Fiksu, iAd, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner, MoPub, Tapjoy, SpotXchange, Tremor Video, and TubeMogul.

Commenting on the report, an analyst from Technavio’s team said: “One of the notable trends in the global video game advertising market is the increased social media for advertising of video games. The number of social media users globally was more than 2.1 billion in 2015. With this widespread reach, social media is becoming one of the lucrative platforms for advertising as it connects to a large segment of gamers. Over 90% of social media enthusiasts play at least one video game in a period of 30 days. Social media platforms further provide the advertisers with efficient targeting options and enhanced conversion tracking since they also take advantage of the user interests.”

According to the report, improved measurement standards will be a key driver for market growth. In the early 2000s, measuring the effectiveness of the video game advertisements was very complicated. The advertisers consider the type of advertisement, the number of games sold in the previous years, average time spent on the game, and the budget allocated for measuring the effectiveness of the gaming advertisement. The technique provided an estimation of its impact but never managed to give an accurate or reliable data on the effectiveness of the advertisement.

Further, the report states that pirated video games are another big challenge for video game advertisers. The in-game ads are used to connect with the gamers based on their geography. However, video games get pirated and are used in different regions. In-game advertisements have very little relevance in the other regions. The number of end-users for pirated video gaming is as high as the number of end-users for legal video game industry. Pirated games accounted for $72 billion unmonetized video game revenue in 2015.

Companies Mentioned

BrightRoll, Flurry, Google, InMobi, and InMobi. Other Prominent Vendors in the market are: AppNexus, Byyd, Fiksu, iAd, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner, MoPub, Tapjoy, SpotXchange, Tremor Video, and TubeMogul.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Definitions
    • Base year and forecast period
    • Vendor segmentation
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Segmentation of global video game advertising market
    • Market size and forecast
      • Table Global video game advertising market 2016-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global video game advertising market by type
      • Table Global video game advertising market by type 2015
      • Table Global video game advertising market by type 2020
    • Global interstitial video game advertising market
      • Table Global interstitial video game advertising market 2015-2020 ($ billions)
    • Global reward-based video game advertising market
      • Table Global reward-based video game advertising market 2015-2020 ($ billions)
      • Table Top reasons for a smartphone gamer to make an in-app purchase in 2015
    • Global banner video game advertising market
      • Table Global banner video game advertising market 2015-2020 ($ millions)
    • Global native video game advertising market
      • Table Global native video game advertising market 2015-2020 ($ billions)
    • Global video game advertising market attractiveness by type
      • Table Global video game advertising market attractiveness by type 2015-2020
    • Segment comparison analysis
      • Table Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
      • Table CAGR comparison analysis of video game advertising market
  • Market segmentation by genre
    • Global video game advertising market by genre
      • Table Global video game advertising market by genre 2015
      • Table Global video game advertising market by genre 2020
    • Global action video game advertising market
      • Table Global action video game advertising market 2015-2020 ($ billions)
    • Global FPS video game advertising market
      • Table Global FPS video game advertising market 2015-2020 ($ billions)
    • Global sports video game advertising market
      • Table Global sports video game advertising market 2016-2020 ($ billions)
    • Global role-playing video game advertising market
      • Table Global role-playing video game advertising market 2015-2020 ($ billions)
    • Global video game advertising market attractiveness by genre
      • Table Global video game advertising market attractiveness by genre 2015-2020
    • Segment comparison analysis
      • Table Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
      • Table CAGR comparison analysis of video game advertising market
  • Geographical segmentation
    • Global video game advertising market by geography
      • Table Global video game advertising market by geography 2015
      • Table Global video game advertising market by geography in 2020
    • Video game advertising market in APAC
      • Table Video game advertising market in APAC 2015-2020 ($ billions)
    • Video game advertising market in Americas
      • Table Video game advertising market in Americas 2015-2020 ($ billions)
      • Table Number of hard-core TV and desktop gamers in 2014
    • Video game advertising market in EMEA
      • Table Video game advertising market in EMEA 2015-2020 ($ billions)
    • Video game advertising market attractiveness by geography
      • Table Video game advertising market attractiveness by geography 2015-2020
    • Segment comparison analysis
      • Table Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
      • Table CAGR comparison analysis of video game advertising market by geography
  • Key leading countries
    • Key leading countries in video game advertising market
      • Table Market share and revenue of top 10 countries in global video game advertising market 2015
  • Market drivers
    • Effective communication of information
    • Growing popularity of e-sports
    • Improved measurement standards
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • High adoption of ad-blocks
    • Piracy in video games
    • Heterogeneous audience
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • New environment for testing products
    • Social media advertising for video games
    • Increased female participation
  • Vendor landscape
    • Competitive scenario
    • Key Vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Explore Technavio

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