Global Vaginal Odor Control Product Market 2018-2022
About Vaginal Odor Control Product
Vaginal odor control products are used to contain odor originating from the vaginal area, which includes odor during menstruation, post-intercourse discharge, urinary incontinence, daily vaginal discharge, and sometimes due to imbalance of bacteria in the vaginal area.
Technavio’s analysts forecast the global vaginal odor control product market to grow at a CAGR of 5.32% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global vaginal odor control product market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Vaginal Odor Control Product Market 2018-2022
Technavio recognizes the following companies as the key players in the global vaginal odor control product market: Church & Dwight, Edgewell Personal Care, Kimberly-Clark, Procter & Gamble, Premier, Prestige Brands, and Unicharm.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is high brand loyalty. Brand loyalty is a significant factor affecting the global vaginal odor control product market. Established market players have a large customer base, thus making it difficult for private-label and new entrants to find a market for their products.”
According to the report, one driver in the market is rise in product innovations. Feminine hygiene products manufacturers in the market are offering innovative products to cater to the rising demand for these products while competing profitably. Products such as pantyliners ingrained with superabsorbent fiber technology and absence of chemicals attract customers.
Further, the report states that one challenge in the market is cultural restrictions. The biggest challenge for the market is the cultural barriers and social stigma that exist in many countries around the world, especially in Middle Eastern countries due to several factors such as religion and caste.