About Video on Demand
VOD is a service through which viewers can watch their desired content through service channels such as cable TV, DTH, or OTT services. These services can be connected to their viewing systems such as TVs, computers, and portable devices such as tablets and smartphones. With these services, users can utilize functions such as fast-forward, rewind, and pause while watching their favorite programs. Thus, VOD services offer comfort and flexibility to customers.
TechNavio's analysts forecast the Global Video on Demand market to grow at a CAGR of 23.16 percent over the period 2014-2019.
Covered in this Report
The report covers the present scenario and the growth prospects of the Global Video on Demand market for the period 2015-2019. The report classifies the market into two segments by distribution platforms: OTT/Streaming Services and TV Subscription Services. To calculate the market size, the report considers the revenue generated from these segments only. Their current market size as well as the forecast based on the revenue generated by each of them is also presented in the report. For TV subscription services, the report only considers DTH and Cable TV as mediums though which VOD service is opted.
TechNavio's report, the Global Video on Demand Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global VOD Market 2015-2019
Technavio recognizes the following companies as the key players in the Global VOD Market 2015-2019: Amazon.com Inc., Comcast Corp., Hulu LLC, Netflix Inc. and VUDU Inc.
Other Prominent Vendors in the market are: Apple, Blinkbox, CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner and Verizon.
Commenting on the report, an analyst from Technavio’s team said: “The availability of user-friendly interfaces is also expected to drive market growth in the future. User-friendly interfaces developed by service providers give them an edge over their competitors. Currently, service providers are striving to develop flawless menu options and recommendation engines so that consumers are not confused by the huge pool of data available.”
According to the report, one of the major growth drivers is the high viewer control over content, where the increased use of the Internet enables consumers to select programs of their choice. Also, consumers have the flexibility to view the desired content at a time convenient to them.
Further, the report states that one of the major challenges faced by the market is the limitations on content delivery.
Technavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit- http://www.technavio.com/it-hardware-software-services
Amazon.com Inc., Comcast Corp., Hulu LLC, Netflix Inc. and VUDU Inc., Apple, Blinkbox, CinemaNow, Crackle, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner and Verizon
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