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Global Underwater Camera Market 2017-2021

Global Underwater Camera Market 2017-2021

About Underwater Camera

Underwater cameras are used to take photos and shoot videos of underwater sports and activities. Regular cameras are not suitable for underwater photography and videos as their ICs have limited protection and are not designed for extreme conditions such as water or snow. Underwater cameras are compact, lightweight, designed for rugged conditions, and work efficiently in an industrial environment. They can be worn by a person under water. These cameras are used to take high-speed and high-quality images underwater.

Technavio’s analysts forecast the global underwater camera market to grow at a CAGR of 19.82% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global underwater camera market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of underwater cameras, excluding cameras that cannot be submerged in water.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Underwater Camera Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Canon
  • Nikon
  • Panasonic
  • Sony
Other prominent vendors
  • Brinno
  • Drift Innovation
  • Fujifilm
  • Garmin International
  • GoPro
  • Olympus
  • Ricoh
  • Rollei
  • Samsung Electronics
  • Toshiba
Market driver
  • Popularity of social networking sites
  • For a full, detailed list, view our report
Market challenge
  • Underwater cameras are vulnerable to damage
  • For a full, detailed list, view our report
Market trend
  • Bundle packaging
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Underwater Camera Market 2017-2021

Technavio recognizes the following companies as the key players in the global underwater camera market: Canon, Nikon, Panasonic, and Sony.

Other Prominent Vendors in the market are: Brinno, Drift Innovation, Fujifilm, Garmin International, GoPro, Olympus, Ricoh, Rollei, Samsung Electronics, and Toshiba.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is bundle packaging. Underwater cameras are bundled with a variety of accessories such as mounts, casing, and lenses. This strategy is adopted to make products and accessories more affordable for the middle-class population. Bundled offers are cost effective as consumers do not need to invest separately in accessories. A large number of users refrain from buying accessories separately. The bundle packaging strategy helps to increase sales of accessories and cameras.”

According to the report, one of the major drivers for this market is popularity of social networking sites. The increase in social media activities is one of the major drivers for the sales of underwater cameras. In 2015, Facebook in 2015 had 1.5 billion monthly active users and Twitter had 300 million monthly active users. Over a billion unique users visit YouTube every month. GooglePlus has around 120 million active users monthly, and there are more than 300 million people on Instagram. The demand for underwater cameras is increasing as people are keen to share photos and videos with their friends through popular social networking sites.

Further, the report states that one of the major factors hindering the growth of this market is underwater cameras are vulnerable to damage. The setup of an underwater camera is fragile, which makes it vulnerable to damage due to heavy usage. Low-cost underwater digital cameras are usually made of plastic due to which the cameras are prone to shocks when dropped. An underwater camera has a bulky design to protect it from shock and to protect ICs from being exposed to water. Its bulkiness hinders its usability and minimizes control.



Companies Mentioned

Canon, Nikon, Panasonic, Sony, Brinno, Drift Innovation, Fujifilm, Garmin International, GoPro, Olympus, Ricoh, Rollei, Samsung Electronics, Toshiba.

  • Executive summary
  • Scope of the report
    • Market overview
    • Base year and forecast period
    • Vendor segmentation
    • Summation errors
    • Top-vendor offerings
      • Table Product offerings of key leading vendors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
  • Market landscape
    • Market overview
      • Table Overview of global underwater camera market
    • Market size and forecast
      • Table Global underwater camera market 2016-2021 ($ billions)
      • Table Global underwater camera market 2016-2021 (millions of units)
      • Table ASP of underwater cameras in global underwater camera market 2016-2021 ($)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Global underwater camera market by end-user
      • Table Global underwater camera market by end-user 2016 and 2021 (% share)
    • Global underwater camera market for residential users
      • Table Global underwater camera market for residential users 2016-2021 ($ billions)
      • Table Global underwater camera market for residential users 2016-2021 (millions of units)
      • Table ASP of underwater cameras for residential users 2016-2021 ($)
    • Global underwater camera market for commercial users
      • Table Global underwater camera market for commercial users 2016-2021 ($ billions)
      • Table Global underwater camera market for commercial users 2016-2021 (millions of units)
      • Table ASP of underwater cameras for commercial users 2016-2021 ($)
    • Revenue comparison of global underwater camera market by end-user
      • Table Revenue comparison of global underwater camera market by end-user 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Global underwater camera market by distribution channel
      • Table Global underwater camera market by distribution channel 2016-2021 (% share)
    • Global underwater camera market by offline sales
      • Table Global underwater camera market by offline sales 2016-2021 ($ billions)
      • Table Global underwater camera market by offline sales 2016-2021 (millions of units)
      • Table ASP of underwater cameras by offline sales 2016-2021 ($)
    • Global underwater camera market by online sales
      • Table Global underwater camera market by online sales 2016-2021 ($ billions)
      • Table Global underwater camera market by online sales 2016-2021 (millions of units)
      • Table ASP of underwater cameras by online sales 2016-2021 ($)
    • Comparison of global underwater camera market by distribution channel
      • Table Comparison of global underwater camera market by distribution channel 2016-2021 ($ billions)
  • Geographical segmentation
    • Global underwater camera market by geography
      • Table Global underwater camera market by geography 2016 and 2021 (% share)
    • Underwater camera market in Americas
      • Table Underwater camera market in Americas 2016-2021 ($ billions)
      • Table Underwater camera market in Americas 2016-2021 (millions of units)
    • Underwater camera market in EMEA
      • Table Underwater camera market in EMEA 2016-2021 ($ billions)
      • Table Underwater camera market in EMEA 2016-2021 (millions of units)
    • Underwater camera market in APAC
      • Table Underwater camera market in APAC 2016-2021 ($ millions)
      • Table Underwater camera market in APAC 2016-2021 (millions of units)
    • Comparison of global underwater camera market by geography
      • Table Comparison of global underwater camera market by geography 2016-2021 ($ billions)
  • Key leading countries
    • Table Top 10 countries in global underwater camera market 2016 (% share)
    • Table Revenue and market share of top 10 countries in global underwater camera market 2016
    • Underwater camera market in US
      • Table Underwater camera market in US 2016-2021 ($ billions)
    • Underwater camera market in UK
      • Table Underwater camera market in UK 2016-2021 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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