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Global Travel Irons Market 2016-2020

Global Travel Irons Market 2016-2020

About Irons Market

The penetration rate of irons is very high in most countries across the globe as these are small generic appliances. Most iron purchases are replacement purchases with an average replacement cycle of 8-9 years. Irons are meant for long-term use and generally do not require frequent replacement. Branded irons are mostly durable and of superior quality. This reduces the need for frequent purchase of this small appliance, which acts as a major barrier to the market's growth. Since consumers do not buy them frequently, marketers find it difficult to build brand loyalty. Also, the increased preference for and use of casual clothing, which do not require ironing, is a challenge for the growth of the global irons market.

Technavio’s analysts forecast the global travel irons market to grow at a CAGR of 4.49% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global travel irons market for 2016-2020. To calculate the market size, the report considers revenue generated through the sales of travel irons to travelers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Travel Irons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Conair
  • Koninklijke Philips
  • NACCO Industries
  • Panasonic
  • Rowenta
  • Sunbeam Products
Other prominent vendors
  • Bharat Light Machine
  • Fabiano
  • Korjo
  • Morphy Richards
  • Russell Hobbs
  • Smartek USA
  • Swan Brand
  • Usha
  • Wilko Retail
Market driver
  • Travel irons form inexpensive alternatives to regular irons
  • For a full, detailed list, view our report
Market challenge
  • Hotels in developed countries offering irons
  • For a full, detailed list, view our report
Market trend
  • Vintage-style travel irons
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Travel Irons Market 2016-2020

Technavio recognizes the following companies as the key players in the report global travel irons market: Conair, Koninklijke Philips, NACCO Industries, Panasonic, Rowenta, Sunbeam Products, Bharat Light Machine, Fabiano, Korjo, Morphy Richards, Russell Hobbs, Smartek USA, Swan Brand, Usha, and Wilko Retail

Commenting on the report, an analyst from Technavio’s team said that vintage-style travel irons is one the key trends. Vintage-style travel irons with retro gadget looks are popularly sold on e-commerce websites. Most of these vintage-style travel irons are foldable and come with variable control settings for greater efficiency. Materials used to manufacture these retro-styled travel irons include metals, stainless steel, and Bakelite. The aesthetic appeal of these vintage-styled travel irons (stylish classic design and unique body colors) is driving their sales. Most of these gadgets are purchased for gifting purposes.

According to the report, travel irons form inexpensive alternatives to regular irons is one of the drivers promoting growth. Consumers have different reasons for opting for a travel iron. There are travelers who do not prefer using the irons provided by hotels as these irons are often in bad condition, and using them can stain clothing. Carrying a small and portable travel iron, therefore, is often one of the most viable options for travelers, especially for those on a business trip. Travel irons are compact and lightweight, and some of them also have folding handles, which make it easy for consumers to pack and carry them.

Further, the report states that hotels in developed countries offering irons is one of the challenges that the market is facing. Travel irons cannot be deemed as a necessity, as most of the hotels in developed countries offer irons and ironing boards to their guests on request. Even complementary fast laundry services are available in many hotels. In such cases, carrying a travel iron becomes unnecessary. A growing share of travelers also use professional dry cleaning services available in high-budget hotels for commonly ironed clothing such as shirts, pants, dresses, and suits. Hence, travel irons are losing out to these well-equipped hotels in developed countries, which provide either irons or complementary fast laundry services.

Companies Mentioned

Conair, Koninklijke Philips, NACCO Industries, Panasonic, Rowenta, Sunbeam Products, Bharat Light Machine, Fabiano, Korjo, Morphy Richards, Russell Hobbs, Smartek USA, Swan Brand, Usha, and Wilko Retail

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Segmentation by distribution channel
      • Table Segmentation by geography
    • Top-vendor offerings
      • Table Product offerings by major vendors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Global irons market
      • Table Global irons market 2015-2020 ($ billions)
    • Global travel irons market
      • Table Global outbound trips in terms of percentage change over respective previous year
      • Table Countries with number of departures 2014 (millions)
      • Table Type of clothing carried during traveling
      • Table Global tourism segmentation 2015
    • Global travel market
      • Table Global travel market
      • Table Global international tourism revenue 2015 ($ billions)
    • Global household final consumption expenditure
      • Table Global household appliances market 2015-2020 ($ billions)
      • Table Global household final consumption expenditure 2004-2014 ($ trillions)
  • Market landscape
    • Market overview
      • Table Major and small domestic appliances by value 2015 (% share)
      • Table Penetration of small appliances across regions 2015
    • Global travel irons market
      • Table Global travel irons market 2015-2020 ($ millions)
      • Table Global irons and global travel irons markets 2015: Overview
    • Five forces analysis
      • Table Five forces analysis
  • Types of travel irons
    • Types of travel irons by steam and non-steam
      • Table Types of travel irons: Steam and non-steam
    • Types of travel irons by cord and cordless
  • Market segmentation by distribution channel
    • Specialty retailers (including local home good shops)
    • Department stores, supermarkets, hypermarkets, and discount stores
    • Others (general merchandisers and online platforms)
      • Table Global travel irons market by distribution channels 2015
      • Table Analysis of different retail formats based on key parameters
  • Geographic segmentation
    • Travel irons market in Europe
      • Table Travel irons market in Europe 2015-2020 ($ millions)
    • Travel irons market in the Americas
      • Table Travel irons market in the Americas 2015-2020 ($ millions)
    • Travel irons market in APAC
      • Table Travel irons market in APAC 2015-2020 ($ millions)
    • Travel irons market in MEA
      • Table Travel irons market in MEA 2015-2020 ($ millions)
      • Table Global travel irons market by geography 2015 and 2020 (%)
  • Key leading countries
    • China
      • Table Leisure and business travel in China 2015
    • US
      • Table Leisure and business travel in the US 2015
    • Germany
    • Others
      • Table Leisure and business travel in France 2015
  • Market drivers
    • Travel irons form inexpensive alternatives to regular irons
    • Ease of use for business travelers with time crunch
    • Incorporation of innovative features
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Hotels in developed countries offering irons
    • Innovations in wrinkle-free fabrics and preference for travelfriendly clothes during leisure travel
    • Travel irons not being as efficient as conventional irons
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Vintage-style travel irons
    • Trends in design and features
  • Vendor landscape
    • Competitive scenario
    • Product offerings of key competitors
    • Other prominent vendors
  • Key vendor analysis
    • Conair
      • Table Conair: Product portfolio
    • Koninklijke Philips
      • Table Koninklijke Philips: Business segmentation by revenue 2015
      • Table Koninklijke Philips: Geographical segmentation by revenue 2015
    • NACCO Industries
      • Table NACCO Industries: Business segmentation by revenue 2015
      • Table NACCO Industries: Geographical segmentation by revenue 2015
    • Panasonic
      • Table Panasonic: Business segmentation by revenue 2016
      • Table Panasonic: Geographical segmentation by revenue 2016
    • Rowenta
      • Table Rowenta: Product portfolio
    • Sunbeam Products
      • Table Sunbeam Products: Product portfolio
  • Appendix
    • List of abbreviations
  • Explore Technavio

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