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Global Transactional and Marketing Emails Market 2018-2022

Global Transactional and Marketing Emails Market 2018-2022

About Transactional and Marketing Emails

Transactional emails contain information or content that pertains to a transaction and are triggered as a response. Marketing emails contain information that could lead to a portable transaction between businesses and the recipients.

Technavio’s analysts forecast the Global Transactional and Marketing Emails Market to grow at a CAGR of 9.02 during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global transactional and marketing emails market. To calculate the market size, the report considers the revenue generated from the transactional and marketing email services by vendors.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, global transactional and marketing emails market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon.com
  • Constant Contact
  • MailChimp
  • SendGrid
  • SparkPost
Market driver
  • Growth of e-commerce
  • For a full, detailed list, view our report
Market challenge
  • Declining use of emails
  • For a full, detailed list, view our report
Market trend
  • Advent of artificial intelligence in emails
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market outline
    • Market ecosystem
      • Table Parent market
      • Table Global IT services market: Segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global – Market size and forecast 2017-2022 ($ bn)
      • Table Global – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Application – Market share 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • Transactions – Market size and forecast 2017- 2022
      • Table Transactions – Market size and forecast 2017-2022 ($ bn)
      • Table Transactions – Year-over-year growth 2018-2022 (%)
    • Marketing – Market size and forecast 2017-2022
      • Table Marketing – Market size and forecast 2017-2022 ($ bn)
      • Table Marketing – Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Segmentation by end-user
    • Large enterprises
    • SMEs
    • Governments
  • Regional landscape
    • Geographical segmentation
      • Table Global – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ bn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ bn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ bn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Creative and responsive email design
    • Personalized emails using big data
    • Advent of artificial intelligence in emails
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amazon.com
      • Table Amazon.com overview
      • Table Amazon.com – Business segments
      • Table Amazon.com – Organizational developments
      • Table Amazon.com – Geographic focus
      • Table Amazon.com – Segment focus
      • Table Amazon.com – Key offerings
    • Constant Contact
      • Table Constant Contact overview
      • Table Constant Contact – Business segments
      • Table Constant Contact – Organizational developments
      • Table Constant Contact – Key offerings
    • MailChimp
      • Table MailChimp overview
      • Table MailChimp – Business segments
      • Table MailChimp – Organizational developments
      • Table MailChimp – Key offerings
    • SendGrid
      • Table SendGrid overview
      • Table SendGrid – Business segments
      • Table SendGrid – Organizational developments
      • Table SendGrid – Geographic focus
      • Table SendGrid – Segment focus
      • Table SendGrid – Key offerings
    • SparkPost
      • Table SparkPost overview
      • Table SparkPost – Business segments
      • Table SparkPost – Organizational developments
      • Table SparkPost – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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