Global Trail Mixes Market 2018-2022
About Trail Mixes
Trail mix is a mix that is made from various ingredients and food products like granola, nuts, dried fruits, grains, seeds, chocolates (candies), and some others. It is one of the ideal snacks that can also be used during hiking and by health-conscious people.
Technavio’s analysts forecast the global trail mixes market to grow at a CAGR of 12.41% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global trail mixes market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Trail Mixes Market 2018-2022
Technavio recognizes the following companies as the key players in the global trail mixes market: General Mills, Kellogg NA, PepsiCo, The Kraft Heinz Company, and Tropical Foods.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is hybrid snacks. Innovation is an important tool to increase the engagement of consumers. Even in trail mix market, experimentation has become an important driver that is helping the market attract new consumers and retain them. Consumers, especially millennials, look for new varieties. Thus, trail mix manufacturers have also adopted the concept of hybrid snacks, where they merge two styles and varieties of snacks to create a new variant.”
According to the report, one driver in the market is increasing demand for healthy and on-the-go snacks. With growing awareness of the food consumption, consumers are seeking for better-for-you ingredients that are of high-quality. Apart from this, there has been a significant change in the food preference among consumers as a healthy snack. Consumers are going in for more number of in-between foods or portions instead of regular three-square meals throughout the day.
Further, the report states that one challenge in the market is multiple product recalls. Food contamination leads to different health and safety issues among consumers. This might impede the growth estimates of the market. Also, the manufacturing and packaging faults hinder the market growth further. This leads to numerous product recalls that can damage the brand name; thus, incurring heavy losses to the players.
General Mills, Kellogg NA, PepsiCo, The Kraft Heinz Company, and Tropical Foods.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook