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Global Toys and Games Market 2017-2021

Global Toys and Games Market 2017-2021

About Toys and Games

Toys and games are used for the amusement and entertainment of children. Activity toys such as building sets, dolls, puzzles such as jigsaw puzzles, and card games help children enhance their mental agility and develop coordination and manual skills. The increasing consumer demand for branded toys and games, the growing willingness of parents to spend more on such products, and the rising per capita disposable income are some of the factors leading to an increase in the demand for toys and games globally.

Technavio’s analysts forecast the global toys and games market to grow at a CAGR of 4.94% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global toys and games market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Toys and Games Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Hasbro
  • Mattel
  • Ravensburger
  • The LEGO Group
  • TOMY
Other prominent vendors
  • Funko
  • Funtastic
  • JAKKS Pacific
  • Lansay
  • LeapFrog Enterprises
  • MGA Entertainment
  • Playmates Toys
  • ToyQuest
  • Vivid Imaginations
Market driver
  • Immense popularity of TV shows and movies.
  • For a full, detailed list, view our report
Market challenge
  • Seasonal demand and short life of merchandise and collectibles.
  • For a full, detailed list, view our report
Market trend
  • Use of licensed merchandise for marketing and branding.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of the global toys and games market
    • Market size and forecast
      • Table Global toys and games market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Table Global toys and games market by product type
    • Table Global toys and games market by product type 2016 and 2021 (% share)
    • Global plush toys market
      • Table Global plush toys market 2016-2021 ($ billions)
    • Global infant/pre-school toys market
      • Table Global infant/pre-school toys market 2016-2021 ($ billions)
    • Global activity and ride-on toys market
      • Table Global activity and ride-on toys market 2016-2021 ($ billions)
    • Global dolls market
      • Table Global dolls market 2016-2021 ($ billions)
    • Global games and puzzles market
      • Table Global games and puzzles market 2016-2021 ($ billions)
    • Global other toys market
      • Table Global other toys market 2016-2021 ($ billions)
  • Market segmentation by retail formats
    • Global toys and games market by retail format
      • Table Global toys and games market by retail format
      • Table Global toys and games market by retail format 2016
      • Table Global toys and games market by retail format 2021
      • Table Global toys and games market by retail format 2016-2021 (by revenue $ billions)
      • Table Analysis of different retail formats based on key parameters
  • Geographical segmentation
    • Global toys and games market by geography
      • Table Global toys and games market by geographical segmentation 2016 and 2021
    • Toys and games market in the Americas
      • Table Toys and games market in the Americas 2016-2021 ($ billions)
    • Toys and games market in EMEA
      • Table Toys and games market in EMEA 2016-2021 ($ billions)
    • Toys and games market in APAC
      • Table Toys and games market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • US
    • UK
    • France
    • China
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Movie releases and gross sales 2015 ($ millions)
    • Impact of drivers on key customer category
    • Market challenges
    • Impact of challenges on key customer category
      • Table Impact of challenges
  • Market trends
    • Emergence of 3D printing
    • Use of licensed merchandise for marketing and branding
    • Growing market for franchise movies and shows
      • Table Marvel's movie releases 2008-2019
  • Vendor landscape
    • Competitive scenario
      • Table Key vendors in global toys and games market
      • Table Global toys and games market: Radar chart analysis
    • Hasbro
      • Table Hasbro: Business segmentation by revenue 2015
      • Table Hasbro: Product segmentation 2015
    • Mattel
      • Table Mattel: Business segmentation by revenue 2015
      • Table Mattel: Geographical segmentation by revenue 2015
    • Ravensburger
    • The LEGO Group
      • Table The LEGO Group: Product categories
    • TOMY
      • Table TOMY: Business segmentation by revenue 2016
    • Other prominent vendors
  • Explore Technavio

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