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Global K-12 Testing and Assessment Market 2018-2022

Global K-12 Testing and Assessment Market 2018-2022

About K-12 Testing and Assessment

The global education technology market can be broadly categorized into two segments, namely technological architecture and collaborative tools. The technological architecture comprises hardware, software, and services. The hardware segment consists of interactive whiteboards, interactive displays, educational personal computers, and projectors. The software segment constitutes document management systems, classroom management systems, classroom collaboration systems, student information systems, classroom assessment scoring systems, student response systems, learning content management systems (LCMS), and learning management systems (LMS). Software services include digital interactive resources such as digital text, graphics, and audio-visual aids that are used to impart knowledge. Collaborative tools are supporting tools, which help in an enhanced coherent use of technology. An increasing use of technology in the teaching process encourages educational institutions to collect and track grades, attendance details, scores, and demographics to help students improve their learning process. At present, there is a noted improvement in the type of knowledge gained by students through the mobile and cloud technology, and Big Data analytics. The entire process of imparting education has become more systematic.

Technavio’s analysts forecast the global K-12 testing and assessment market to grow at a CAGR of 8.19% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global K-12 testing and assessment market for 2018-2022. To calculate the market size, the report considers the revenue generated from the K-12 testing and assessment.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global K-12 Testing and Assessment Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • CogniFit
  • Edutech
  • ETS
  • MeritTrac
  • Pearson Education
  • Scantron
Other prominent vendors
  • CORE Education and Consulting Solutions
  • Literatu
  • Proprofs QuizMaker
  • UMeWorld
Market driver
  • Rising number of collaborations between schools and assessment companies
  • For a full, detailed list, view our report
Market trend
  • Gamification
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global K-12 Testing and Assessment Market 2018-2022

Technavio recognizes the following companies as the key players in the global K-12 testing and assessment market: CogniFit, Edutech, ETS, MeritTrac, Pearson Education, and Scantron.

Other Prominent Vendors in the market are: CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, and UMeWorld.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is gamification. Gamification is gaining popularity among students and teachers due to the involvement of game mechanics and game design techniques in a non-gaming context. The growing application of games for assessment is identified as one of the key trends that will gain traction in the K-12 testing and assessment market. The demand for games for assessment is increasing because it is considered as a powerful tool to engage individuals and enhance the formative assessment.”

According to the report, one of the major drivers for this market is rising number of collaborations between schools and assessment companies. The fundamental concept in any academic process includes examinations that assess students' learning abilities. Several educational institutions are entering into collaborations with various testing and assessment companies since the advent of digital assessment platform because it helps them to ensure fair and efficient testing programs. The adoption of opting digitized assessment in many educational institutions is increasing because it reduces the assessment pressure on teachers and provide students with efficient and impartial means of assessment.

Companies Mentioned

CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, and UMeWorld.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global education technology market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Global K-12 testing and assessment market 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global K-12 testing and assessment market - Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by method
    • Segmentation by method
      • Table Global K-12 testing and assessment market by method - Market share 2017-2022 (%)
    • Comparison by method
      • Table Comparison by method
    • Global K-12 testing and assessment market by traditional method
      • Table Global K-12 testing and assessment market by traditional method Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market by traditional method Year-over-year growth 2018-2022 (%)
    • Global K-12 testing and assessment market by online method
      • Table Global K-12 testing and assessment market by online method Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market by online method - Year-over-year growth 2018-2022 (%)
    • Global K-12 testing and assessment market by blended method
      • Table Global K-12 testing and assessment market by blended method Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market by blended method Year-over-year growth 2018-2022 (%)
    • Market opportunity by method
      • Table Market opportunity by method
  • Market segmentation by product
    • Segmentation by product
      • Table Global K-12 testing and assessment market by product - Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global K-12 testing and assessment market by curriculum-based testing
      • Table Global K-12 testing and assessment market by curriculum-based testing - Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market by curriculum-based testing - Year-overyear growth 2018-2022 (%)
    • Global K-12 testing and assessment market by non-curriculum-based testing
      • Table Global K-12 testing and assessment market by non-curriculum-based testing - Market size and forecast 2017-2022 ($ bn)
      • Table Global K-12 testing and assessment market by non-curriculum based testing - Market size and forecast 2017-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • US
    • UK
    • Germany
    • China
    • India
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing emphasis on formative learning tools
    • Rise in cloud computing
    • Growing use of games for assessment
  • Vendor landscape
    • Competitive landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • CogniFit
      • Table Vendor overview
      • Table CogniFit - Business segments
      • Table CogniFit - Organizational developments
      • Table CogniFit - Geographic focus
      • Table CogniFit - Segment focus
      • Table CogniFit- Key offerings
    • Edutech
      • Table Vendor overview
      • Table Edutech - Business segments
      • Table Edutech - Organizational developments
      • Table Edutech - Geographic focus
      • Table Edutech - Segment focus
      • Table Edutech - Key offerings
    • ETS
      • Table Vendor overview
      • Table ETS - Business segments
      • Table ETS - Organizational developments
      • Table ETS - Geographic focus
      • Table ETS - Segment focus
      • Table ETS - Key offerings
    • MeritTrac
      • Table Vendor overview
      • Table MeritTrac- Business segments
      • Table MeritTrac - Organizational developments
      • Table MeritTrac - Geographic focus
      • Table MeritTrac - Segment focus
      • Table MeritTrac - Key offerings
    • Pearson Education
      • Table Vendor overview
      • Table Pearson Education- Business segments
      • Table Pearson Education - Organizational developments
      • Table Pearson Education - Geographic focus
      • Table Pearson Education - Segment focus
      • Table Pearson Education- Key offerings
    • Scantron
      • Table Vendor overview
      • Table Scantron- Business segments
      • Table Scantron - Organizational developments
      • Table Scantron - Geographic focus
      • Table Scantron - Segment focus
      • Table Scantron - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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