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Global Tequila Market 2017-2021

Global Tequila Market 2017-2021

About Tequila

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in the following areas: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave is grown only in the Jalisco state of Mexico, which is used in the preparation of 100% tequila.

Technavio’s analysts forecast the global tequila market to grow at a CAGR of 3.61% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global tequila market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Tequila Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Beam Suntory
  • Brown-Forman
  • Jose Cuervo
  • Patrón Spirits
Other prominent vendors
  • Camino Real
  • Compañía Tequilera Los Valores
  • Compañía Tequilera Hacienda La Capilla
  • PROXIMO SPIRITS
  • Sierra Tequila
  • Tequilera Corralejo
  • TEQUILA QUIOTE
  • Bluenectar Store
  • World Food and Bev Group
Market driver
  • Mergers and acquisitions and strategic partnerships.
  • For a full, detailed list, view our report
Market challenge
  • Campaigns against alcohol consumption.
  • For a full, detailed list, view our report
Market trend
  • New products based on tequila.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
      • Table Classification of tequila based on age
      • Table Production process of tequila
  • Market landscape
    • Market overview
      • Table Overview of global tequila market 2016
    • Global alcoholic drinks market
      • Table Global alcoholic drinks market by revenue 2016-2021 ($ trillions)
      • Table Global alcoholic drinks market by volume 2016-2021 (billion liters)
    • Global tequila market
      • Table Global tequila market by revenue 2016-2021 ($ billions)
      • Table Global tequila market by volume 2016-2021 (million liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Global tequila market by product segmentation 2016 and 2021
    • Global premium tequila market
      • Table Global premium tequila market 2016-2021 ($ billions)
    • Global value tequila market
      • Table Global value tequila market 2016-2021 ($ billions)
    • Global super premium tequila market
      • Table Global super premium tequila market 2016-2021 ($ billions)
    • Global high-end premium tequila market
      • Table Global high-end premium tequila market 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Table Global tequila market by distribution channel 2016
    • Table World internet users by region 2015 (million users)
    • Table Global smartphone users 2012-2015 (billions)
  • Geographical segmentation
    • Table Global tequila market by geography 2016 and 2021
    • Tequila market in Americas
      • Table Tequila market in Americas 2016-2021 ($ billions)
    • Tequila market in EMEA
      • Table Tequila market in EMEA 2016-2021 ($ billions)
    • Tequila market in APAC
      • Table Tequila market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Tequila market in the US 2016-2021 ($ billions)
    • Mexico
      • Table Tequila market in Mexico 2016-2021 ($ billions)
    • Germany
      • Table Tequila market in Germany 2016-2021 ($ billions)
    • Canada
      • Table Tequila market in Canada 2016-2021 ($ billions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Agave production forecast 2017 and 2018 (million tons)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of major players in global tequila market
    • Beam Suntory
      • Table Beam Suntory in global tequila market
    • Brown-Forman
      • Table Brown-Forman: Net sales 2015 and 2016 ($ billions)
      • Table Brown-Forman: Net income 2015 and 2016 ($ millions)
      • Table Brown-Forman in global tequila market
    • JOSE CUERVO
      • Table Jose Cuervo: Net sales 2014 and 2015 ($ millions)
      • Table Jose Cuervo: Gross profit 2014 and 2015 ($ millions)
      • Table Jose Cuervo in global tequila market
    • Patrón Spirits International
      • Table Patrón spirits in global tequila market
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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