About Tennis Apparel
Tennis apparel includes tennis shorts, skirts, tracks, headgear, and jackets. One of the most important factors that is driving the growth of the global tennis apparel market is the increasing number of tennis tournaments that are being organized across the globe. The high popularity of tennis will also have a positive influence on the growth of the market over the next five years. The prevailing popularity of tennis tournaments like the US Open, the Australian Open, and the Wimbledon is indicative of the fact that the market has high growth potential.
Technavio’s analysts forecast the global tennis apparel market to grow at a CAGR of 2.53% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global tennis apparel market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of different types of tennis apparel to all end-users. The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Tennis Apparel Market 2016-2020
Technavio recognizes the following companies as the key players in the global tennis apparel market: Adidas, Fila, Nike, Puma, and Under Armour.
Other Prominent Vendors in the market are: Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, and Tecnifibre.
Commenting on the report, an analyst from Technavio’s team said: “One of the key trends gaining traction in this market will be the expanding market for children’s tennis apparel. Increasing interest in tennis among children aged 5-12 years is an emerging trend that is expected to propel the growth of the global tennis apparel market in the coming years. Apart from parents, many schools today are encouraging children to take up sports actively, like tennis, by providing them with the required training. This trend, thereby, is encouraging vendors to venture into the manufacture of tennis apparel for children. For example, Ferreira Tennis entered the market for children apparel in 2005, but the company’s market expanded to an extent that Ferreira, the founder of the company expanded his business and bought Little Miss Tennis/TV Sports to design and produce tennis apparel for children. The global tennis apparel market for children is at a growing stage and is expected to aid the overall market's growth over the next five years.”
According to the report, celebrity endorsements will be a key driver for market growth. Launching campaigns related to tennis and promoting products by famous tennis players is an old and successful marketing strategy undertaken by most well-established tennis apparel manufacturers. Such vendors often sign famous players such as Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams for launching their new product lines. In addition, vendors sponsor various tennis tournaments and matches as part of their product promotions. Many vendors also name their tennis apparel collections after famous players to help propel sales, cashing in on the celebrity fan following. For example, Roger Federer has a tennis apparel series named after him, for Nike, named the Roger Federer NikeCourt Collection. Nike also has a tennis apparel collection named after Maria Sharapova. Such celebrity endorsements are expected to boost the adoption of tennis apparel among consumers over the coming years.
Further, the report states that one of the challenges against the market growth will be the perception of tennis apparel as secondary and high cost. A number of amateur tennis players do not prefer to purchase tennis specific apparel, as they consider such products as secondary. Such perception could affect the market growth negatively over the next five years. Tennis apparel, especially those manufactured by international vendors, are expensive, and this might further restrict the growth of the market during the forecast period. For example, the average price of a branded tennis t-shirt is approximately $30. Most consumers in developing regions exhibit reluctance in buying these products, owing to their high costs and perception as unnecessary, which in turn can restrict the overall revenue of the global tennis apparel market.
Adidas, Fila, Nike, Puma, Under Armour, Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, Tecnifibre.
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