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Global Tennis Apparel Market 2016-2020

About Tennis Apparel

Tennis apparel includes tennis shorts, skirts, tracks, headgear, and jackets. One of the most important factors that is driving the growth of the global tennis apparel market is the increasing number of tennis tournaments that are being organized across the globe. The high popularity of tennis will also have a positive influence on the growth of the market over the next five years. The prevailing popularity of tennis tournaments like the US Open, the Australian Open, and the Wimbledon is indicative of the fact that the market has high growth potential.

Technavio’s analysts forecast the global tennis apparel market to grow at a CAGR of 2.53% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global tennis apparel market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of different types of tennis apparel to all end-users. The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Tennis Apparel Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adidas
  • Fila
  • Nike
  • Puma
  • Under Armour
Other prominent vendors
  • Amer Sports
  • ASICS
  • Babolat
  • DUC
  • Little Miss Tennis
  • Loriet
  • Lotto Sport Italia
  • Prince Sports
  • Solinco
  • Tecnifibre
Market driver
  • Rising interest in tennis and increasing participation of children
  • For a full, detailed list, view our report
Market challenge
  • Perception of tennis apparel as secondary and high cost
  • For a full, detailed list, view our report
Market trend
  • Increasing number of web marketing initiatives
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Tennis Apparel Market 2016-2020

Technavio recognizes the following companies as the key players in the global tennis apparel market: Adidas, Fila, Nike, Puma, and Under Armour.

Other Prominent Vendors in the market are: Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, and Tecnifibre.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends gaining traction in this market will be the expanding market for children’s tennis apparel. Increasing interest in tennis among children aged 5-12 years is an emerging trend that is expected to propel the growth of the global tennis apparel market in the coming years. Apart from parents, many schools today are encouraging children to take up sports actively, like tennis, by providing them with the required training. This trend, thereby, is encouraging vendors to venture into the manufacture of tennis apparel for children. For example, Ferreira Tennis entered the market for children apparel in 2005, but the company’s market expanded to an extent that Ferreira, the founder of the company expanded his business and bought Little Miss Tennis/TV Sports to design and produce tennis apparel for children. The global tennis apparel market for children is at a growing stage and is expected to aid the overall market's growth over the next five years.”

According to the report, celebrity endorsements will be a key driver for market growth. Launching campaigns related to tennis and promoting products by famous tennis players is an old and successful marketing strategy undertaken by most well-established tennis apparel manufacturers. Such vendors often sign famous players such as Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams for launching their new product lines. In addition, vendors sponsor various tennis tournaments and matches as part of their product promotions. Many vendors also name their tennis apparel collections after famous players to help propel sales, cashing in on the celebrity fan following. For example, Roger Federer has a tennis apparel series named after him, for Nike, named the Roger Federer NikeCourt Collection. Nike also has a tennis apparel collection named after Maria Sharapova. Such celebrity endorsements are expected to boost the adoption of tennis apparel among consumers over the coming years.

Further, the report states that one of the challenges against the market growth will be the perception of tennis apparel as secondary and high cost. A number of amateur tennis players do not prefer to purchase tennis specific apparel, as they consider such products as secondary. Such perception could affect the market growth negatively over the next five years. Tennis apparel, especially those manufactured by international vendors, are expensive, and this might further restrict the growth of the market during the forecast period. For example, the average price of a branded tennis t-shirt is approximately $30. Most consumers in developing regions exhibit reluctance in buying these products, owing to their high costs and perception as unnecessary, which in turn can restrict the overall revenue of the global tennis apparel market.

Companies Mentioned

Adidas, Fila, Nike, Puma, Under Armour, Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, Tecnifibre.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global tennis apparel market 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Table Global tennis apparel market by end-users
    • Table Global tennis apparel market by end-users 2015-2020
    • Global men's tennis apparel market
      • Table Global men's tennis apparel market 2015-2020 ($ millions)
    • Global women's tennis apparel market
      • Table Global women's tennis apparel market 2015-2020 ($ millions)
    • Global children's tennis apparel market
      • Table Global children's tennis apparel market 2015-2020 ($ millions)
  • Market segmentation by retail format
    • Table Global tennis apparel market by retail format
    • Table Global tennis apparel market by retail format 2015
  • Geographical segmentation
    • Table Global tennis apparel market by geography 2015
    • Table Global tennis apparel market by geography 2020
    • Table Global tennis apparel market by geography 2015-2020
    • Tennis apparel market in Americas
      • Table Tennis apparel market in Americas 2015-2020 ($ millions)
    • Tennis apparel market in Europe
      • Table Tennis apparel market in Europe 2015-2020 ($ millions)
    • Tennis apparel market in APAC
      • Table Tennis apparel market in APAC 2015-2020 ($ millions)
    • Tennis apparel market in MEA
      • Table Tennis apparel market in MEA 2015-2020 ($ millions)
  • Key leading countries
    • US
    • UK
    • France
    • Australia
  • Market drivers
    • Increasing number of frequent players and tournaments
    • Rising interest in tennis and increasing participation of children
    • Celebrity endorsements
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Perception of tennis apparel as secondary and high cost
    • Lack of or inadequate infrastructure
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Availability of improved quality products
    • Growing market for children's tennis apparel
    • Increasing number of web marketing initiatives
  • Vendor landscape
    • Competitive scenario
    • Adidas
      • Table Adidas: Business segmentation by revenue 2015
      • Table Adidas: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Adidas: Geographical segmentation by revenue 2015
    • Fila
      • Table Fila: Business segmentation by revenue 2014
    • Nike
      • Table Nike: Product segmentation by revenue 2015
      • Table Nike: Business segmentation by revenue 2014 and 2015 ($ billions)
    • Puma
      • Table Puma: Business segmentation by revenue 2015
      • Table Puma: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Puma: Geographical segmentation by revenue 2015
    • Under Armour
      • Table Under Armour: Business segmentation by revenue 2015
      • Table Under Armour: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Under Armour: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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