Global Television Market 2021-2025

Global Television Market 2021-2025

Technavio has been monitoring the television market and it is poised to grow by $ 70.77 bn during 2021-2025, progressing at a CAGR of over 10% during the forecast period. Our report on the television market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising popularity of large-display televisions and product innovation and advances leading to portfolio extension and product premiumization. In addition, rising popularity of large-display televisions is anticipated to boost the growth of the market as well.

The television market analysis includes technology, display size, and display type segments and geographic landscape.

Technavio's television market is segmented as below:

By Technology

  • UHD
  • HD
By Display Size
  • Up to 43 inches
  • 55-64 inches
  • 48-50 inches
  • Greater than 65 inches
By Display Type
  • LCD
  • OLED
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • MEA
This study identifies the increasing demand for UHD televisions as one of the prime reasons driving the television market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on television market covers the following areas:
  • Television market sizing
  • Television market forecast
  • Television market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading television market vendors that include FUNAI ELECTRIC Co. Ltd., LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., and VIZIO Holding Corp. Inc. Also, the television market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Consumer Electronics
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Aftersales service
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2020 - 2025 ($ billion)
        • Table Global market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Technology
    • Market segments
      • Table Technology - Market share 2020-2025 (%)
    • Comparison by Technology
      • Table Comparison by Technology
    • UHD - Market size and forecast 2020-2025
      • Table UHD - Market size and forecast 2020-2025 ($ billion)
      • Table UHD - Year-over-year growth 2020-2025 (%)
    • HD - Market size and forecast 2020-2025
      • Table HD - Market size and forecast 2020-2025 ($ billion)
      • Table HD - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology
  • Market Segmentation by Display size
    • Market segments
      • Table Display size - Market share 2020-2025 (%)
    • Comparison by Display size
      • Table Comparison by Display size
    • Up to 43 inches - Market size and forecast 2020-2025
      • Table Up to 43 inches - Market size and forecast 2020-2025 ($ billion)
      • Table Up to 43 inches - Year-over-year growth 2020-2025 (%)
    • 55-64 inches - Market size and forecast 2020-2025
      • Table 55-64 inches - Market size and forecast 2020-2025 ($ billion)
      • Table 55-64 inches - Year-over-year growth 2020-2025 (%)
    • 48-50 inches - Market size and forecast 2020-2025
      • Table 48-50 inches - Market size and forecast 2020-2025 ($ billion)
      • Table 48-50 inches - Year-over-year growth 2020-2025 (%)
    • Greater than 65 inches - Market size and forecast 2020- 2025
      • Table Greater than 65 inches - Market size and forecast 2020-2025 ($ billion)
      • Table Greater than 65 inches - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Display size
      • Table Market opportunity by Display size
  • Market Segmentation by Display type
    • Market segments
      • Table Display type - Market share 2020-2025 (%)
    • Comparison by Display type
      • Table Comparison by Display type
    • LCD - Market size and forecast 2020-2025
      • Table LCD - Market size and forecast 2020-2025 ($ billion)
      • Table LCD - Year-over-year growth 2020-2025 (%)
    • OLED - Market size and forecast 2020-2025
      • Table OLED - Market size and forecast 2020-2025 ($ billion)
      • Table OLED - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Display type
      • Table Market opportunity by Display type
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2020-2025
      • Table APAC - Market size and forecast 2020-2025 ($ billion)
      • Table APAC - Year-over-year growth 2020-2025 (%)
    • North America - Market size and forecast 2020-2025
      • Table North America - Market size and forecast 2020-2025 ($ billion)
      • Table North America - Year-over-year growth 2020-2025 (%)
    • Europe - Market size and forecast 2020-2025
      • Table Europe - Market size and forecast 2020-2025 ($ billion)
      • Table Europe - Year-over-year growth 2020-2025 (%)
    • South America - Market size and forecast 2020-2025
      • Table South America - Market size and forecast 2020-2025 ($ billion)
      • Table South America - Year-over-year growth 2020-2025 (%)
    • MEA - Market size and forecast 2020-2025
      • Table MEA - Market size and forecast 2020-2025 ($ billion)
      • Table MEA - Year-over-year growth 2020-2025 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product innovation and advances leading to portfolio extension and product premiumization
      • Increasing demand for UHD televisions
      • Rising popularity of large-display televisions
    • Market challenges
      • Lack of 4K content
      • High energy consumption
      • Demand-supply gap associated with LCD panels
        • Table Impact of drivers and challenges
    • Market trends
      • Advent of 8K UHD televisions
      • Increased demand for smart televisions
      • Innovations in UHD televisions
  • Vendor Landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • FUNAI ELECTRIC Co. Ltd.
      • Table FUNAI ELECTRIC Co. Ltd. - Overview
      • Table FUNAI ELECTRIC Co. Ltd. - Business segments
      • Table FUNAI ELECTRIC Co. Ltd. - Key offerings
      • Table FUNAI ELECTRIC Co. Ltd. - Segment focus
    • Hisense International Co. Ltd.
      • Table Hisense International Co. Ltd. - Overview
      • Table Hisense International Co. Ltd. - Product and service
      • Table Hisense International Co. Ltd. - Key offerings
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. - Key news
      • Table LG Electronics Inc. - Key offerings
      • Table LG Electronics Inc. - Segment focus
    • Panasonic Corp.
      • Table Panasonic Corp. - Overview
      • Table Panasonic Corp. - Business segments
      • Table Panasonic Corp. - Key news
      • Table Panasonic Corp. - Key offerings
      • Table Panasonic Corp. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sharp Corp.
      • Table Sharp Corp. - Overview
      • Table Sharp Corp. - Business segments
      • Table Sharp Corp. - Key news
      • Table Sharp Corp. - Key offerings
      • Table Sharp Corp. - Segment focus
    • Skyworth Group Ltd.
      • Table Skyworth Group Ltd. - Overview
      • Table Skyworth Group Ltd. - Product and service
      • Table Skyworth Group Ltd. - Key offerings
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • TCL Electronics Holdings Ltd.
      • Table TCL Electronics Holdings Ltd. - Overview
      • Table TCL Electronics Holdings Ltd. - Business segments
      • Table TCL Electronics Holdings Ltd. - Key offerings
      • Table TCL Electronics Holdings Ltd. - Segment focus
    • VIZIO Holding Corp. Inc.
      • Table VIZIO Holding Corp. Inc. - Overview
      • Table VIZIO Holding Corp. Inc. - Business segments
      • Table VIZIO Holding Corp. Inc. - Key news
      • Table VIZIO Holding Corp. Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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