Global Teeth Whitening Products Market 2015-2019
About Teeth Whitening
Teeth whitening is a bleaching process that has gained popularity over the past two decades. It essentially refers to the process of removing stains or treating discolorations using chemicals, of which carbamide peroxide and hydrogen peroxide being the most common. The concept of teeth whitening has evolved from being a treatment for trauma-related teeth discoloration to a cosmetic treatment for improvement of esthetics. Teeth whitening is a niche segment in the Global Oral Care market. The commercial market for these products began post 1989 and has expanded widely to include rinses, gels, paint-on whiteners, toothpastes, chewing gums, and strips.
Technavio's analysts forecast the Global Teeth Whitening Products market to grow at a CAGR of 3.40% during the period 2014-2019.
Covered in this Report
The report covers the present scenario and the growth prospects of the global teeth whitening products market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sale of whitening toothpaste, strips, and others.
Technavio's report, Global Teeth Whitening Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, APAC, and ROW; it also covers the global teeth whitening products market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Teeth Whitening Products Market 2015-2019
Technavio recognizes the following companies as the key players in the global teeth whitening products market: Colgate-Palmolive, GSK, Johnson & Johnson and P&G
Other Prominent Vendors in the market are: Brodie & Stone, CCA Industries, Church & Dwight, GO SMiLE, Henkel, HUL, Supersmile and Ultradent Products
Commenting on the report, an analyst from Technavio’s team said: Manufacturers are increasingly offering innovative products by investing more heavily in R&D, as the development and use of teeth whitening products have increased in the past decade. They are also developing new technologies for composite teeth whitening systems. However, the focus is on the expansion of distribution networks in emerging markets. The emergence of private-label brands prompts well-known brands to develop new products and increase their margins.
According to the report, the high adoption of these products has paved the way for cosmetic dentistry. Apart from that, whitening procedures, veneers, crowns, and inlays/onlays are the popular cosmetic treatments used by consumers to improve their dental health and appearance. Therefore, the growing development of cosmetic dentistry has fueled the demand for teeth whitening products, which bodes well for overall market growth.
Further, the report states that small players are developing several low-priced counterfeit products to leverage the lucrativeness of the market.
Colgate-Palmolive, GSK, Johnson & Johnson, P&G, Brodie & Stone, CCA Industries, Church & Dwight, GO SMiLE, Henkel, HUL, Supersmile, Ultradent Products