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Global Teeth Whitening Products Market 2015-2019

Global Teeth Whitening Products Market 2015-2019

About Teeth Whitening

Teeth whitening is a bleaching process that has gained popularity over the past two decades. It essentially refers to the process of removing stains or treating discolorations using chemicals, of which carbamide peroxide and hydrogen peroxide being the most common. The concept of teeth whitening has evolved from being a treatment for trauma-related teeth discoloration to a cosmetic treatment for improvement of esthetics. Teeth whitening is a niche segment in the Global Oral Care market. The commercial market for these products began post 1989 and has expanded widely to include rinses, gels, paint-on whiteners, toothpastes, chewing gums, and strips.

Technavio's analysts forecast the Global Teeth Whitening Products market to grow at a CAGR of 3.40% during the period 2014-2019.

Covered in this Report

The report covers the present scenario and the growth prospects of the global teeth whitening products market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sale of whitening toothpaste, strips, and others.

Technavio's report, Global Teeth Whitening Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, APAC, and ROW; it also covers the global teeth whitening products market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • APAC
  • Europe
  • North America
  • ROW
Key Vendors
  • Colgate-Palmolive
  • GSK
  • Johnson & Johnson
  • P&G
Other Prominent Vendors
  • Brodie & Stone
  • CCA Industries
  • Church & Dwight
  • GO SMiLE
  • Henkel
  • HUL
  • Supersmile
  • Ultradent Products
Market Driver
  • Increased Demand for Cosmetic Dentistry
  • For a full, detailed list, view our report.
Market Challenge
  • Safety Concerns
  • For a full, detailed list, view our report.
Market Trend
  • Increase in R&D
  • For a full, detailed list, view our report.
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Teeth Whitening Products Market 2015-2019

Technavio recognizes the following companies as the key players in the global teeth whitening products market: Colgate-Palmolive, GSK, Johnson & Johnson and P&G

Other Prominent Vendors in the market are: Brodie & Stone, CCA Industries, Church & Dwight, GO SMiLE, Henkel, HUL, Supersmile and Ultradent Products

Commenting on the report, an analyst from Technavio’s team said: Manufacturers are increasingly offering innovative products by investing more heavily in R&D, as the development and use of teeth whitening products have increased in the past decade. They are also developing new technologies for composite teeth whitening systems. However, the focus is on the expansion of distribution networks in emerging markets. The emergence of private-label brands prompts well-known brands to develop new products and increase their margins.

According to the report, the high adoption of these products has paved the way for cosmetic dentistry. Apart from that, whitening procedures, veneers, crowns, and inlays/onlays are the popular cosmetic treatments used by consumers to improve their dental health and appearance. Therefore, the growing development of cosmetic dentistry has fueled the demand for teeth whitening products, which bodes well for overall market growth.

Further, the report states that small players are developing several low-priced counterfeit products to leverage the lucrativeness of the market.

Companies Mentioned

Colgate-Palmolive, GSK, Johnson & Johnson, P&G, Brodie & Stone, CCA Industries, Church & Dwight, GO SMiLE, Henkel, HUL, Supersmile, Ultradent Products

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Teeth Whitening: An Overview
    • Table Overview of Teeth Whitening Market
    • Regulatory Environment
  • Market Landscape
    • Market Overview
      • Table Global Teeth Whitening Products Market: Product Overview
    • Market Size and Forecast
      • Table Global Teeth Whitening Products Market 2014-2019 ($ millions)
    • Five Forces Analysis
  • Market Segmentation by Product
    • Table Types of Teeth Whitening Products
    • Table Global Teeth Whitening Products Market by Product 2014
    • Table Global Teeth Whitening Products Market by Product 2019
    • Table Global Teeth Whitening Products Market by Product 2014-2019 ($ millions)
    • Table Global Teeth Whitening Products Market by Product 2014-2019
    • Global Whitening Toothpaste Market
      • Market Size and Forecast
        • Table Global Whitening Toothpaste Market 2014-2019 ($ millions)
    • Global Teeth Whitening Strips Market
      • Market Size and Forecast
        • Table Global Teeth Whitening Strips Market 2014-2019 ($ millions)
    • Global Teeth Whitening Products by Other
      • Market Size and Forecast
        • Table Global Teeth Whitening Products Market by Other 2014-2019 ($ millions)
        • Table Global Teeth Whitening Products Market by Product 2014-2019 ($ millions)
        • Table Global Teeth Whitening Products Market by Product 2014-2019
  • Geographical Segmentation
    • Segmentation of Global Teeth Whitening Products Market by Geography
      • Table Global Teeth Whitening Products Market by Geography 2014
      • Table Global Teeth Whitening Products Market by Geography 2019
      • Table Segmentation of Global Teeth Whitening Products Market by Geography 2014-2019 ($ millions)
    • Teeth Whitening Products Market in North America
      • Market Size and Forecast
        • Table Teeth Whitening Products Market in North America 2014-2019 ($ millions)
    • Teeth Whitening Products Market in Europe
      • Market Size and Forecast
        • Table Teeth Whitening Products Market in Europe 2014-2019 ($ millions)
    • Teeth Whitening Products Market in APAC
      • Market Size and Forecast
        • Table Teeth Whitening Products Market in APAC 2014-2019 ($ millions)
    • Teeth Whitening Products Market in ROW
      • Market Size and Forecast
        • Table Teeth Whitening Products Market in ROW 2014-2019 ($ millions)
        • Table Global Teeth Whitening Products Market by Geography 2014-2019 ($ millions)
        • Table Global Teeth Whitening Products Market by Geography 2014-2019
  • Buying Criteria
  • Market Growth Drivers
    • Table Social Perception of a Smile
    • Table Cost of Teeth Whitening Products and Procedures
  • Drivers and Their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Shades of Teeth
  • Trends and Their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
    • Marketing Strategies
    • Market Share Analysis 2014
      • Table Global Teeth Whitening Products Market by Vendor 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Colgate-Palmolive
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Colgate-Palmolive: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Colgate-Palmolive: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Colgate-Palmolive: Geographical Segmentation by Revenue 2013 ($ millions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • GSK
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table GSK: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table GSK: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table GSK: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Johnson & Johnson
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Johnson & Johnson: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Johnson & Johnson: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table Johnson & Johnson: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • P&G
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table P&G: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table P&G: Business Segmentation by Revenue 2013 and 2014 ($ billions)
      • Geographical Segmentation by Revenue 2014
        • Table P&G: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Prominent Vendors
    • Brodie & Stone
      • Table Distribution Segments: Brodie & Stone
    • CCA Industries
      • Table Product Segments: CCA Industries
    • Church & Dwight
      • Table Business Segments: Church & Dwight
    • GO SMiLE
      • Table Product Segments: GO SMiLE
    • Henkel
      • Table Business Segments: Henkel
    • HUL
      • Table Brand Segments: HUL
    • Supersmile
      • Table Product Segments: Supersmile
    • Ultradent Products
      • Table Product Segments: Ultradent Products
  • Other Reports in This Series

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