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Global Teeth Whitening Market 2017-2021

Global Teeth Whitening Market 2017-2021

About Teeth Whitening

Teeth whitening is a procedure that is performed using bleach and other materials to make teeth look whiter and brighter. These products help eliminate stains or other discoloration from the tooth surface. It includes teeth whitening toothpastes, gels, whitening trays, and whitening strips. A bright set of teeth helps in creating great first impressions as the smile is usually the first thing that others notice about the person. It also helps in improving self-confidence and also smiling leads to the release of endorphins, a mood enhancing substance. People present a youthful appearance to others as decolored teeth represent aging of teeth. While people often relate white teeth with proper dental hygiene, there are numerous other benefits to having a bright healthy smile. When a person greets another person with white and shiny teeth, it indicates the way in which they care for themselves. Such implications aid in the high adoption of teeth whitening products as it helps the users achieve their preferred social standing. Teeth whitening products are an integral part of dental consumables.

Technavio’s analysts forecast the global teeth whitening market to grow at a CAGR of 3.71% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global teeth whitening market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Teeth Whitening Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of operating in this market.

Key vendors
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
  • P&G
Other prominent vendors
  • Brodie & Stone
  • CCA Industries
  • Church & Dwight
  • GO SMILE
  • Henkel
  • Unilever
  • Supersmile
  • Ultradent Products
Market driver
  • Approvals from dental associations and recommendations from doctors.
  • For a full, detailed list, view our report
Market challenge
  • Unregulated practices.
  • For a full, detailed list, view our report
Market trend
  • Technology driving the adoption rates of equipment.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are in this market space?
  • What are the market opportunities and threats faced by the key vendors??
  • What are the strengths and weaknesses of the key vendors??


Press Release

Technavio Announces the Publication of its Research Report – Global Teeth Whitening Market 2017-2021

Technavio recognizes the following companies as the key players in the global teeth whitening market: Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and P&G.

Other Prominent Vendors in the market are: Brodie & Stone, CCA Industries, Church & Dwight, GO SMILE, Henkel, Unilever, Supersmile, and Ultradent Products.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is technology driving the adoption rates of equipment. With the rising incidences of dental disease and related oral care concerns across the globe, the trend is shifting from conventional to advanced dental services. The traditional dental services are overpowered by advanced dental care services such as cosmetic dentistry and laser dentistry. Laser technology in dentistry has been a boon for the patients as well as the oral care specialists. This painless technology has gained popularity and is in high demand in procedures such as extraction of tooth, dental polishing, orthodontics, and periodontal decay. Based on the study in 2013, the American Academy of Pediatric Dentistry (AAPD) has approved laser treatment as one of the most effective procedures for restorative and other dental procedures. Many countries such as the US, Australia, and Sweden have implemented the use of laser dental care. During the procedure, bleach is applied on teeth and the heat generated by the laser helps in enhancing its effectiveness while speeding up the process. It uses a strong bleaching gel that the laser activates and offers quick results. This results in increased consumption of gels, which will in turn contribute to the market growth. With the implementation of these procedures precautions are taken to counter teeth sensitivity, and provide protection to lips and gums. The precautions include cheek retractors, formulated soft or rubber dams to cover gums, professional application of desensitizing products.”

According to the report, one driver in market is rising demand for cosmetic dentistry. The desire to have white and clear teeth induces consumers to buy teeth whitening products. Previously, endeavors to help the appearance of teeth were limited to straightening crooked teeth. Currently, advanced whitening products are available that can enhance the appearance of teeth by removing stains and treating discolorations. Cosmetic dentistry is one such dental service to have gained popularity over a period. The traditional dentistry has been concentrated on the oral hygiene and treatment, whereas the cosmetic dentistry emphasizes on facial appearance. The high adoption of these products has cemented the way for cosmetic dentistry. In addition, veneers, crowns, whitening procedures, and inlays/onlays are the popular cosmetic treatments used by consumers to improve their dental health and appearance. Teeth whitening process is an integral part of cosmetic dentistry as it is used after the correction of teeth structure and polishing. It helps in correcting the appearance of the individual user by removing intrinsic stains from the surface of tooth. Teeth whitening products are easily accessible to users and can be used even while sitting at home or while sleeping.

Further, the report states that one challenge in market is counterfeit goods. With the growing acceptance and increase in opportunity for dental hygiene market there is a parallel increase in the manufacture, marketing and sales of counterfeit teeth whitening products. The introduction of counterfeit products has become a growing menace for the market stakeholders as they are cheaply available in the market making it more affordable. For instance, in March 2014 law enforcements arrested individuals selling counterfeit teeth whitening kits in Merseyside, UK. The products were found with high level of hydrogen peroxide which can cause long term health problems among users.

Companies Mentioned

olgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, P&G, Brodie & Stone, CCA Industries, Church & Dwight, GO SMILE, Henkel, Unilever, Supersmile, and Ultradent Products.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
      • Table Types of dental consumable products
    • Teeth whitening market by hospitals and dental clinics
      • Table Foreign and domestic investment in various regions
    • Regulatory scenario
      • Table Snapshot: Global teeth whitening market 2016-2021
  • Market landscape
    • Market overview
      • Table Types of teeth whitening treatments
      • Table Impact of various factors on global teeth whitening market
    • Market size and forecast
      • Table Global teeth whitening market 2016-2021 ($ millions)
      • Table Teeth whitening facts
      • Table Common teeth whitening ingredients
      • Table Recommendations to vendors in teeth whitening market
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Global teeth whitening market by product share 2016-2021 (%)
      • Table Snapshot: Global teeth whitening market by products 2016-2021
    • Global whitening toothpaste market
      • Table Global whitening toothpaste market 2016-2021 ($ millions)
      • Table Tips for buying whitening toothpastes
    • Global whitening strips market
      • Table Global whitening strips market 2016-2021 ($ millions)
      • Table Global teeth whitening market by others 2016-2021 ($ millions)
      • Table Alternative teeth whitening methods
  • Geographical segmentation
    • Market overview
      • Table Global teeth whitening market by geography 2016-2021(%)
      • Table Snapshot: Global teeth whitening market by geography 2016-2021
    • Teeth whitening market in Americas
      • Table Teeth whitening market in Americas 2016-2021 ($ millions)
    • Teeth whitening market in EMEA
      • Table Teeth whitening market in EMEA 2016-2021 ($ millions)
    • Teeth whitening market in APAC
      • Table Teeth whitening market in APAC 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters
      • Table Strategic success factor of consideration for companies
    • Key news
    • Marketing strategies
    • Other prominent vendors
  • Key vendor analysis
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Key highlights
      • Table Colgate-Palmolive: Strength analysis
      • Table Colgate-Palmolive: Strategy assessment
      • Table Colgate-Palmolive: Opportunity assessment
    • GlaxoSmithKline
      • Table GlaxoSmithKline profile
      • Table GlaxoSmithKline: Strength analysis
      • Table GlaxoSmithKline: Strategy assessment
      • Table GlaxoSmithKline: Opportunity assessment
    • Johnson & Johnson
      • Table Johnson & Johnson profile
      • Table Johnson & Johnson: Strength analysis
      • Table Johnson & Johnson: Strategy assessment
      • Table Johnson & Johnson: Opportunity assessment
    • P&G
      • Table P&G profile
      • Table P&G: Strength analysis
      • Table P&G: Strategy assessment
      • Table P&G: Opportunity assessment
  • Appendix
    • List of abbreviations
  • Explore Technavio

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