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Global Tea Market 2017-2021

Global Tea Market 2017-2021

About Tea

Tea, a beverage made from the leaves of an aromatic plant called Camellia sinensis, is usually prepared with water or milk. It is consumed as both hot and cold beverages. Although it originated in China, it is now famous all over the world due to its taste, health benefits, and varieties. It is the most highly-consumed drink after water. It contains substantial amounts of antioxidants, which help in lowering the risk of various health problems.

Technavio’s analysts forecast the global tea market to grow at a CAGR of 4.45% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global tea market for 2017-2021. To calculate the market size, the report considers volume/value of global and region wise tea production.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Tea Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Associated British Foods
  • ITO EN Inc.
  • Nestlé
  • Unilever
  • Tata Global Beverages (TGB)
Other prominent vendors
  • Celestial Seasonings
  • Dilmah
  • Apeejay tea
  • Barry’s tea
  • Betty's and Taylors Group
  • Harney and Sons
  • The Republic of tea
  • Teavana
  • Mighty Leaf tea
  • Numi tea
  • Tazo tea
Market driver
  • Increased demand from millennials in developing economies
  • For a full, detailed list, view our report
Market challenge
  • Major threat from substitutes
  • For a full, detailed list, view our report
Market trend
  • Specialty iced tea
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Tea Market 2017-2021

Technavio recognizes the following companies as the key players in the global tea market: Associated British Foods, ITO EN Inc., Nestlé, Unilever, and Tata Global Beverages (TGB).

Other Prominent Vendors in the market are: Celestial Seasonings, Dilmah, Apeejay tea, Barry’s tea, Betty's and Taylors Group, Harney and Sons, The Republic of tea, Teavana, Mighty Leaf tea, Numi tea, and Tazo tea.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is specialty iced tea. Specialty teas are teas that are special in some way. A tea can become a specialty tea if it is launched in a new flavor, blended with a new ingredient, or recently introduced to a part of the world.”

According to the report, one driver in the market is increased demand from millennials in developing economies. The developing economies of the world are flourishing because of improved economic indicators and foreign investments leading to abundant employment opportunities. The economic growth in these economies has made consumers better equipped monetarily, making tea more affordable. The improved economy and increased job opportunities have also made premium brands and varieties of tea more affordable for young consumers aged between 18 to 34 years, who are also called millennials.

Further, the report states that one challenge in the market is major threat from substitutes. Coffee serves as the biggest threat to tea as it is a beverage, which is quite similar to tea. The preference for coffee acts as a huge challenge to the growth of the tea market in coffee-drinking nations like those in North America. As a result, the tea market in these nations exhibit slow growth, and most of this growth is attributed to innovations in formulating tea.



Companies Mentioned

Associated British Foods, ITO EN Inc., Nestlé, Unilever, Tata Global Beverages (TGB), Celestial Seasonings, Dilmah, Apeejay tea, Barry’s tea, Betty's and Taylors Group, Harney and Sons, The Republic of tea, Teavana, Mighty Leaf tea, Numi tea, and Tazo tea.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Share in parent market
      • Table Global tea market
      • Table Top tea-producing countries' production in 2016 and 2021 (in million tons)
      • Table Global tea market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Global black tea market
      • Table Global black tea market 2016-2021($ billions)
    • Global green tea market
      • Table Global green tea market 2016-2021 ($ billions)
    • Global fruit/herbal tea market
      • Table Global fruit/herbal tea market 2016-2021 (in $ billions)
    • Global instant tea market
      • Table Global instant tea market 2016-2021($ billions)
  • Market Segmentation by packaging
    • Table Global tea market by packaging 2016-2021(%)
    • Loose tea
    • Tea bags
    • Bottled and canned tea
  • Market Segmentation by distribution channels
    • Global tea market by distribution channel
      • Table Global tea market by distribution channel in 2016 (%)
      • Table Global tea market by distribution channel 2016-2021(%)
  • Geographical segmentation
    • Global tea market by geography 2016-2021
      • Table Global tea market by geography 2016 (% revenue)
      • Table Global tea market 2021 (% revenue)
    • Tea market in APAC
      • Table Tea market in APAC 2016-2021 ($ billions)
    • Tea market in the Americas
      • Table Tea market in the Americas 2016-2021 ($ billions)
    • Tea market in MEA
      • Table Tea market in MEA ($ billions)
    • Tea market in Europe
      • Table Tea market in Europe 2016-2021 ($ billions)
  • Key leading countries
    • Table Key tea producing countries 2016
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Competitive assessment of major players in the global tea market 2016
  • Key vendor analysis
    • Associated British Foods
      • Table ABF (TWININGS): Product category
      • Table ABF(TWININGS): Recent developments
    • ITO EN Inc.
      • Table ITO EN Inc.: Product categories
      • Table ITO EN Inc.: Recent developments
    • Nestlé
      • Table Nestlé: Product category
      • Table Nestlé: Recent developments
    • Unilever
      • Table Unilever: Product categories
      • Table Unilever: Recent developments
    • Tata Global Beverages (TGB)
      • Table TBF tea: Product categories
      • Table TBF tea: Recent developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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