Tahini is a paste made of ground sesame seeds, which is mainly consumed in the Middle Eastern region as it is an important ingredient in food products like hummus. Tahini is a good source of calcium, protein, and B vitamins. It is also a source of essential fatty acids, which have multiple benefits such as they are required for healthy skin. Tahini also contains vitamin E, which is also considered to be beneficial in reducing the rate of aging. Tahini is a rich source of protein; it has the equivalent or more amount of protein than milk, soy, and nuts.
Technavio’s analysts forecast the global tahini market to grow at a CAGR of 4.92% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global tahini market for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of tahini sold to individual customers as well as to foodservice customers through various retail outlets, which include, but are not limited to, hypermarkets, supermarkets, convenience stores, independent retailers, discount stores, warehouse clubs, and online channel.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Tahini Market 2017-2021
Technavio recognizes the following companies as the key players in the global tahini market: Al Wadi Al Akhdar, El Rashidi El Mizan, HAITOGLOU BROS, Halwani, and Prince Tahina.
Other Prominent Vendors in the market are: Al-Seedawi Sweets, Carwari International, Dipasa, FIRAT, Kevala, MounirBissat, SESAJAL, and Sunshine International Foods.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing consumption of tahini paste and sauce in foodservice sector. Many Middle Eastern dishes are now a part of the international cuisine. Also, the growing consumer demand for Turkish, Israeli, and Persian cuisines is further fueling the demand for tahini. Tahini is consumed as a dip and sauce with many dishes such as falafel, salad, baba ghanoush, soup, and others. Its popularity is increasing gradually as many chefs substitute tahini for many other dressings and dips like ranch and balsamic dressing.”
According to the report, one driver in the market is growing demand for ethnic dishes. The demand for ethnic food and flavors used in cooking traditional cuisines drives the growth of the global tahini market. For instance, in the Mediterranean region and North America, sesame is a major ingredient in most dressings and dips. Influx of immigrants has resulted in a rise in the population of various ethnic groups, particularly Hispanics. This has led to increased demand for ethnic flavors in food products. Increase in at-home cooking of traditional cuisines is also driving the demand for ethnic food products. This has created growth opportunities for vendors such as Al Wadi Al Akhdar, Halwani, and El Rashidi El Mizan that are popular tahini manufacturers.
Further, the report states that one challenge in the market is fluctuations in raw material prices. Tahini manufacturers are faced with constant risks because of the fluctuations in raw material prices. Changes in raw material shipping prices affect the retail price of fresh ingredients. Any increase in the prices of raw materials, such as tomatoes, not only raises the manufacturing costs but also decreases the profit margins for manufacturers. This, along with the need to remain competitive in the market, compels manufacturers to use low-cost substitutes. In addition, If raw material suppliers price products competitively (which may lead to low product pricing), it may reduce the negative impact of raw material price fluctuation.
Al Wadi Al Akhdar, El Rashidi El Mizan, HAITOGLOU BROS, Halwani, and Prince Tahina, Al-Seedawi Sweets, Carwari International, Dipasa, FIRAT, Kevala, MounirBissat, SESAJAL, and Sunshine International Foods.
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