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Global TV Ad-spending Market 2015-2019

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Customer Segments
      • Advertising Agencies
      • Brand Managers
      • Marketing Professionals
    • Definitions
      • Free-to-air
      • Multichannel TV
      • Linear TV
      • Living Room TV
      • Dynamic Linear TV
    • Base Year
    • Vendor Segmentation
    • Summation Errors
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
      • Table Global TV Advertising Segmentation
    • Market Size and Forecast
      • Table Global TV Ad-spending Market 2014-2019 ($ billion)
    • Five Forces Analysis
  • Market Segmentation by Technology
    • Global TV Ad-spending Market by Technology 2014-2019
      • Table Global TV Ad-spending by Technology 2014 and 2019($ billion)
    • Global Free-to-air TV Ad-spending Market
      • Market Size and Forecast
        • Table Global Free-to-air TV Ad-spending Market 2014-2019 ($ billion)
    • Global Multichannel TV Ad-spending Market
      • Market Size and Forecast
        • Table Global Multichannel TV Ad-spending Market 2014-2019 ($ billion)
  • Market Segmentation by Medium
    • Global TV Ad-spending Market by Medium 2014-2019
      • Table Global TV Ad-spending Market by Medium 2014
      • Table Global TV Ad-spending Market by Medium 2019
    • Global TV Ad-spending Market by Linear TV
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by Linear TV ($ billion)
    • Global TV Ad-spending Market by PC
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by PC ($ billion)
    • Global TV Ad-spending Market by Smartphone
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by Smartphone ($ billion)
    • Global TV Ad-spending Market by Living Room TV
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by Living Room TV ($ billion)
    • Global TV Ad-spending Market by Tablet
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by Tablet ($ billion)
    • Global TV Ad-spending Market by Dynamic Linear TV
      • Market Size and Forecast
        • Table Global TV Ad-spending Market by Dynamic Linear TV ($ billion)
  • Geographical Segmentation
    • Global TV Ad-spending Market by Geographical Segmentation 2014-2019
      • Table Global TV Ad-spending Market by Geography 2014
      • Table Global TV Ad-spending Market by Geography 2019
    • TV Ad-spending Market in North America
      • Market Size and Forecast
        • Table TV Ad-spending Market in North America ($ billion)
    • TV Ad-spending Market in APAC
      • Market Size and Forecast
        • Table TV Ad-spending Market in APAC ($ billion)
    • TV Ad-spending Market in Western Europe
      • Market Size and Forecast
        • Table TV Ad-spending Market in Western Europe ($ billion)
    • TV Ad-spending Market in Latin America
      • Market Size and Forecast
        • Table TV Ad-spending Market in Latin America ($ billion)
    • TV Ad-spending Market in ROW
      • Market Size and Forecast
        • Table TV Ad-spending Market in ROW ($ billion)
  • Key Leading Countries
    • US
    • China
    • Japan
    • Top 10 Leading Countries by Market Share in terms of Ad-spending
      • Table Top 10 Leading Countries by Market Share in terms of Ad-spending 2014
  • Buying Criteria
  • Vendor Landscape
    • Competitive Scenario
    • Competitive Analysis
    • Leading Agencies 2014
    • Other Prominent Spenders
  • Key Vendor Analysis
    • American Express
      • Key Facts
      • Business Overview
      • Business Segmentation by Total Revenues Net of Interest Expense 2014
        • Table American Express: Business Segmentation by Total Revenues Net of Interest Expense 2014
      • Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014
        • Table American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billion)
      • Geographical Segmentation by Total Revenues Net of Interest Expense 2014
        • Table American Express: Geographical segmentation by Total Revenues Net of Interest Expense 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Comcast
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Comcast: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Ford Motor
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Ford Motor: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Ford Motor: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Ford Motor: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pfizer
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Pfizer: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Pfizer: Business Segmentation by Revenue 2012 and 2013
      • Geographical Segmentation by Revenue
        • Table Pfizer: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • P&G
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table P&G: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table P&G: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Verizon Communications
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Verizon Communications: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2011-2013
        • Table Verizon Communications: Business Segmentation by Revenue 2011-2013 (US$ billion)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

Global TV Ad-spending Market 2015-2019

About TV Ad Spending

TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

Key Regions

  • APAC
  • Latin America
  • North America
  • ROI
  • Western Europe
  • Key Vendors
    • American Express
    • Comcast
    • Ford
    • P&G
    • Pfizer
    • Verizon Communications
    Other Prominent Vendors
    • AT&T
    • Chrysler
    • General Motors
    • Johnson & Johnson
    • JP Morgan Chase
    • L’Oreal
    • Nissan
    • Time Warner
    • Toyota
    • Walt Disney
    Market Driver
    • TV Advertisements with Digital Touch Points
    • For a full, detailed list, view our report
    Market Challenge
    • Increase in Time Spent on Digital Media
    • For a full, detailed list, view our report
    Market Trend
    • Subscription-based Models
    • For a full, detailed list, view our report
    Key Questions Answered in this Report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global TV Ad-spending Market 2015-2019

    Technavio recognizes the following companies as the key players in the Global TV Ad-spending Market: American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications in the

    Other Prominent Vendors in the market are: AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, Nissan, Time Warner, Toyota, and Walt Disney.

    Commenting on the report, an analyst from Technavio’s team said: “One major trend that can be seen in TV advertising is the high adoption of the subscription-based model, due to which ad-free content can be viewed and stable revenue can be generated through the subscribed customer base. This is an extension of the digital touch point of a TV advertisement.”

    According to the report, one of the major drivers in the market is TV ads with digital touch points. This will increase the effectiveness of the ad campaign by 16%. As online purchases growing at a higher rate than in-store purchases, marketers see this as an opportunity to boost the effectiveness of the TV commercial.

    Further, the report states that one of the major challenges the market is facing is the decreasing trust in TV advertisements. In 2014, viewers trusted only 19% of television ads, which is a fall from 21% in 2012 and 25% in 2011. Contrastingly, digital ads built high credibility in the same period. In 2014, 36% of online banner ads were trusted, which is an increase from 33% in 2012. Even search engine ads have higher credibility compared to TV commercials with 30% of the ads being trusted, a slight increase from 29% in 2012.

    Companies Mentioned

    American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications, AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, Nissan, Time Warner, Toyota, Walt Disney

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