Global TV Ad-spending Market 2015-2019
About TV Ad Spending
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.
The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.
Technavio Announces the Publication of its Research Report – Global TV Ad-spending Market 2015-2019
Technavio recognizes the following companies as the key players in the Global TV Ad-spending Market: American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications in the
Other Prominent Vendors in the market are: AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, Nissan, Time Warner, Toyota, and Walt Disney.
Commenting on the report, an analyst from Technavio’s team said: “One major trend that can be seen in TV advertising is the high adoption of the subscription-based model, due to which ad-free content can be viewed and stable revenue can be generated through the subscribed customer base. This is an extension of the digital touch point of a TV advertisement.”
According to the report, one of the major drivers in the market is TV ads with digital touch points. This will increase the effectiveness of the ad campaign by 16%. As online purchases growing at a higher rate than in-store purchases, marketers see this as an opportunity to boost the effectiveness of the TV commercial.
Further, the report states that one of the major challenges the market is facing is the decreasing trust in TV advertisements. In 2014, viewers trusted only 19% of television ads, which is a fall from 21% in 2012 and 25% in 2011. Contrastingly, digital ads built high credibility in the same period. In 2014, 36% of online banner ads were trusted, which is an increase from 33% in 2012. Even search engine ads have higher credibility compared to TV commercials with 30% of the ads being trusted, a slight increase from 29% in 2012.
American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications, AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, Nissan, Time Warner, Toyota, Walt Disney
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