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Global TV Market 2017-2021

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global TV market overview
    • Global TV market
      • Table Global TV market 2016-2021 ($ billions)
      • Table Global TV market 2016-2021 (units in millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Global TV market by technology
      • Table Global TV market by technology 2016-2021 (% revenue)
    • Global TV market by HD TVs
      • Table Global TV market by HD TVs 2016-2021 ($ billions)
      • Table Global TV market by HD TVs 2016-2021 (units in millions)
    • Global TV market by UHD TVs
      • Table Global TV market by UHD TVs 2016-2021 ($ billions)
      • Table Global TV market by UHD TVs 2016-2021 (units in millions)
  • Market segmentation by resolution
    • Global TV market by resolution
      • Table Global TV market by resolution 2016-2021 (% revenue)
    • Global TV market by LCD TVs
      • Table Global TV market by LCD TVs 2016-2021 ($ billions)
      • Table Global TV market by LCD TVs 2016-2021 (units in millions)
    • Global TV market by OLED TVs
      • Table Global TV market by OLED TVs 2016-2021 ($ billions)
      • Table Global TV market by OLED TVs 2016-2021 (units in millions)
  • Market segmentation by type
    • Global TV market by type
      • Table Global TV market by type 2016-2021 (% revenue)
    • Global TV market by 2D TVs
      • Table Global TV market by 2D TVs 2016-2021 ($ billions)
      • Table Global TV market by 2D TVs 2016-2021 (units in millions)
    • Global TV market by 3D TVs
      • Table Global TV market by 3D TVs 2016-2021 ($ billions)
      • Table Global TV market by 3D TVs 2016-2021 (units in millions)
  • Market segmentation by display size
    • Global TV market by display size
      • Table Global TV market by display size 2016 (% share)
      • Table Global TV market by display size 2016 ($ billions)
  • Buying criteria
    • Buying criteria for TVs
      • Table Buying criteria for TVs
  • Geographical segmentation
    • Global TV market by geography
      • Table Global TV market by geography 2016-2021 (% revenue)
      • Table Global TV market: Revenue comparison by geography 2016-2021 ($ billions)
      • Table Global TV market: CAGR comparison by geography 2016-2021 (% revenue)
    • TV market in APAC
      • Table TV market in APAC 2016-2021 ($ billions)
      • Table TV market in APAC 2016-2021 (units in millions)
    • TV market in Americas
      • Table TV market in Americas 2016-2021 ($ billions)
      • Table TV market in Americas 2016-2021 (units in millions)
    • TV market in EMEA
      • Table TV market in EMEA 2016-2021 ($ billions)
      • Table TV market in EMEA 2016-2021 (units in millions)
  • Key leading countries
    • Leading countries in the global TV market
      • Table TV market in China 2016-2021 ($ billions)
      • Table TV market in US 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Technological evolution of TVs
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Growing number of Chinese players
    • Increasing demand for curved OLEDs
    • Emergence of 3D UHD TVs
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
      • Table Global TV market: Share of key leading vendors 2016 (% of unit shipment)
      • Table Hisense: Business segmentation
      • Table LG Electronics: Business segmentation
      • Table Panasonic: Business segmentation
      • Table Samsung Electronics: Business segmentation
      • Table Sony: Business segmentation
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global TV Market 2017-2021

About TV

The global TV market has observed a shift from bulky CRT TVs to flat panel LCD and OLED TVs over the past decade. Consumer are preferring large-screen TVs as they have become a status symbol nowadays. It is expected that TVs with display size ranging between 50 and 59 inch will have the fastest adoption rate during the forecast period. This is because larger screens provide better viewing experience and customers prefer them for aesthetics. However, the changing consumer preferences for screen sizes and technology lead to the imbalance in demand and supply of display panels and driver integrated circuits (ICs), which poses a challenge to manufacturers. The under capacity or overcapacity by electronic device manufacturers leads to fluctuations in demand for semiconductor components, which leads to increased inventory thus affecting an overall revenue of the market.

Technavio’s analysts forecast the global TV market to grow at a CAGR of 9.62% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global TV market for 2017-2021. To calculate the market size, the report discusses the primary market growth drivers, challenges faced by vendors and the market as a whole and provides an overview of the key trends emerging in the market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global TV Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Hisense
  • LG Electronics
  • Panasonic
  • Samsung Electronics
  • Sony
Other prominent vendors
  • Funai Electric
  • Haier
  • Koninklijke Philips
  • Konka
  • Micromax Informatics
  • Onida Electronics
  • Mitashi
  • Sansui Electric
  • Seiki Digital
  • Sharp
  • Sichuan Changhong Electric
  • Skyworth Digital
  • TCL
  • Toshiba
  • Videocon
  • Xiaomi
  • VIZIO
  • Westinghouse Digital
Market driver
  • Growing popularity of 3D programming and VoD contents.
  • For a full, detailed list, view our report
Market challenge
  • Discrepancy in demand-supply ratio of LCD panels.
  • For a full, detailed list, view our report
Market trend
  • Growing number of Chinese players.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


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