Global Swimwear Market 2016-2020
Developed countries such as the US, Germany, the UK, Japan, and Australia have relatively well-penetrated swimwear markets, where product innovations continue to be a key driver. The large number of swimming pools and water parks in most western countries adds to the wide scale adoption of swimwear. In the US, the water sports participation rates went up from 12.5% in 2012 to nearly 14% in 2015. While traditionally western countries have been dominant markets, there is a relative growth in the adoption of swimwear in developing countries in recent times, more so in APAC. Strong macroeconomic fundamentals, coupled with an increasing preference for swimming as a leisure and recreational activity, are propelling the growth of the global swimwear market.
Technavio’s analysts forecast the global swimwear market to grow at a CAGR of 5.97% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global swimwear market for 2016-2020. To calculate the market's size, the report considers the revenue generated from the retail sales of swimwear products to individual customers in the global market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Swimwear Market 2016-2020
Technavio recognizes the following companies as the key players in the report global swimwear market: American Apparel, Arena Italia, Perry Ellis International, Speedo International, Wacoal, ACACIA SWIMWEAR, B. Swim, Billabong, Body Glove, Equatorsun, La Perla, NoZone_Clothing, O’NEILL, Parah, PVH, Quiksilver, Rue Royale Diana (Diana Sport), Seafolly, Seaspray, Swimwear Anywhere, The Wet Seal, Triangl, TYR Sport, VF, and Volcom
Commenting on the report, an analyst from Technavio’s team said that introduction of multifunctional cover-up swimwear and beachwear providers is one the key trends. In the swimwear space, manufacturers are introducing multipurpose swimwear, which can be used for different purposes and at different locations. This swimwear is being designed in such a way that they can also be used as semi-casual wear for pool parties and at outdoor venues such as restaurants, resorts, and shopping centers. Some examples of such multifunctional cover-ups include Darby Cover-Up, Charlotte Cover-Up, Cozmo Cover-Up, Bungalow Romper, Solmar Cover-Up, Tallulah Cover-Up, Sophie Cover-Up, and Eva Cover-Up by O’NEILL from La Jolla.
According to the report, growing demand for luxury swimwear is one of the drivers promoting growth. The global swimwear market was worth more than $16 billion as of 2015. The swimwear markets in developed countries like the UK, Germany, France, Italy, and Spain have all been expanding. High-end brands' swimwear have features like luxury beading and hand embroidered patterns. In fact, most premium swimwear manufacturers and designers perceive that engineering a swimsuit is more complicated than designing a regular costume or dress. The comfort that such premium swimwear provides and their features both have a high impact on a consumer's purchase decision.
Further, the report states that volatility in raw material prices is one of the challenges that the market is facing. Leading swimwear designers and manufacturers invest huge amounts of money to research and develop new materials that can help improve the comfort levels, performance, and the longevity of swimsuits. However, the price volatility of raw materials proves to be challenging for swimwear manufacturers.
American Apparel, Arena Italia, Perry Ellis International, Speedo International, Wacoal, ACACIA SWIMWEAR, B. Swim, Billabong, Body Glove, Equatorsun, La Perla, NoZone_Clothing, O’NEILL, Parah, PVH, Quiksilver, Rue Royale Diana (Diana Sport), Seafolly, Seaspray, Swimwear Anywhere, The Wet Seal, Triangl, TYR Sport, VF, and Volcom
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook