Global Superfoods Market 2018-2022
Superfoods is a marketing term that is used for food products that are packed with a high amount of nutrients and have various health benefits.
Technavio’s analysts forecast the global superfoods market to grow at a CAGR of 15.70% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global superfoods market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Superfoods Market 2018-2022
Technavio recognizes the following companies as the key players in the global superfoods market: Archer Daniels Midland, Creative Nature, Del Monte Pacific Group, and Nutiva.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is new product launches. The growing popularity of superfoods has resulted in an increase in the launch of new products that carry the superfood, supergrain, superfruit, and other similar labels. Manufacturers have been developing strategies to increase the market size and demand for these products. Widely popular superfoods are marketed as nutrient-packed eatables.”
According to the report, one driver in the market is health benefits. Superfoods are nutritious items that are rich sources of polyphenols, anti-oxidants, vitamins, and minerals. Each superfood product packs various nutrients with different health benefits associated with them. They offer consumers a substantially high amount of nutrients with the minimum intake of calories. They play an instrumental role in prolonging the lifespan and minimizing the risk of chronic diseases while contributing to a healthier diet.
Further, the report states that one challenge in the market is multiple product recalls. Most manufacturers purchase or source raw materials from third-party suppliers. The improper handling of these raw materials or supplies can adversely affect the safety and quality of the finished products. Food safety compliance authorities in any country have the right to shut down a business and recall its products from the market if these products pose a threat to the well-being of consumers.
Archer Daniels Midland, Creative Nature, Del Monte Pacific Group, and Nutiva.