Market outlook of stylus pens for interactive whiteboard
Technology has led to a positive influence on the education vertical with a significant increase in the usage of IT based products. The need to develop digitally equipped classrooms has resulted in schools investing more to improve connectivity and virtual learning. As a result, there is an improvement in student and classroom hardware ratio. Technavio’s market research analysts predict the global stylus pen for interactive whiteboard market to reach a market size of over USD 730 million in 2019.
Educational institutions worldwide are incorporating international learning models and standards to improve the quality of education. This has enabled the active adoption of blended learning and it is fostering the demand for stylus pens for interactive whiteboards across the globe. Key market drivers, trends and challenges for the market
The global stylus pen for interactive whiteboard market is characterized by various innovative advances in technology. Innovations has improved the functioning, display, and compatibility features of interactive white boards, thereby influencing the overall efficiency of the product by leaps and bounds. Modernizations is observed in terms of enhancement of network capabilities and conference control to improve compatibility and integration of interactive whiteboards with other devices in classrooms.
Deployment of digital learning environment is a key trend in this market. The acceptance of online and blended learning methods has stimulated an emphasis on advanced technologies to aid digital content development for education. Teaching methods used in classroom have undergone major improvements during the past couple of years. The introduction of learning management systems (LMS) has made development of content faster for academicians and education experts.
However, the market is witnessing a key challenge in terms of the high cost associated with the implementation of SMART technologies. Schools, especially in the emerging markets of Africa or the APAC region with relatively less funding pose a significant challenge. The requirement of hardware is dependent on the number of students per class. Given the population in majority of these nations is large, the students in each class is comparatively higher, and this in turn increases the total cost of adoption.
Geographical segmentation of the stylus pens for interactive whiteboard market
Technavio Announces the Publication of its Research Report – Global Stylus Pen for Interactive Whiteboard Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Stylus Pen for Interactive Whiteboard Market: Hitachi, Promethean, Seiko Epson, SMART Technologies and Penveu
Commenting on the report, an analyst from Technavio’s team said: “The acceptance of online and blended learning methods has stimulated an emphasis on advanced technologies to aid content development. Teaching methods used in the classroom have undergone major improvements during the past couple of years. Schools and universities are constantly evolving and becoming increasingly sophisticated by harnessing advanced technologies. The introduction of LMSs and LCMSs in the market has made development of content faster for academicians and education experts.”
According to the report, schools function on strict budgets, therefore, within the education market, the sustainability quotient of any innovation is very important. Schools therefore consider investment decisions on concepts, technologies, and devices. IWBs and stylus pens are two such innovations for the education market, and the use of these enable schools to garner maximum benefits from their technology budgets.
Further, the report states that one of the main challenges in this market is the high cost of implementation of smart technologies.
Hitachi, Promethean, Seiko Epson, SMART Technologies, Penveu
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